Samsung to buy Novaled for longer-lasting, more efficient Super AMOLED displays

Samsung to buy Novaled for longer-lasting, more efficient Super AMOLED displays
Samsung has set its eyes on Novaled, a company that is developing the PIN OLED technology that allows longer-lasting organic LED display panels with lower power consumption.

Bloomberg reports that Samsung is looking to acquire the Germans, and incorporate the goods in its own Super AMOLED panel brand that is a signature staple of the Galaxy flagship smartphone line.

We are internally reviewing plans to acquire Novaled, but no details have been set yet,” said Lee Tae Hun, a spokesman for Samsung's chemical and electronic materials holding. The price is rumored to be in the realm of $200 million, and Samsung will be buying quite the innovation powerhouse here.

Novaled was ranked in the top 10 most innovative companies among various emerging technologies in a Lux Research study, based on its projects' potential, addressable market and IP strength. It recently announced breakthroughs aimed at printable OLED materials, as well as laser processing to customize OLED panels after manufacturing, so there is plenty for Samsung to work with after acquisition, in order to make its Super AMOLED brand even better.

source: Novaled & Bloomberg

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18 Comments

1. hung2900

Posts: 966; Member since: Mar 02, 2012

That's where you should use your income for, Samsung Marketing is essential but it's enough

2. iushnt

Posts: 3153; Member since: Feb 06, 2013

Good move..use your cash sammy..!!

3. Just.Me

Posts: 23; Member since: Apr 24, 2013

$200 Million - hmmm, that calls for samsungs petty cash drawer to be opened. You know, where small change is kept

4. EXkurogane

Posts: 863; Member since: Mar 07, 2013

Never heard of Novaled before, but a pretty good buy there if it improves on battery life and endurance.

7. rantao333

Posts: 346; Member since: May 21, 2013

lol, novaled is providing the material for OLED for samsung all the while. and is the real innovative company behind samsung's amoled. u dont really think samsung invented evyerthing?

8. EXkurogane

Posts: 863; Member since: Mar 07, 2013

I dont think Samsung invented everything, i thought they stole everything. /s You know, they have patent issues with LG over OLED screens as well

10. whoyton2

Posts: 142; Member since: Jun 19, 2013

What have they stole exactly? Look dude stop hating on samsung on every article it's not very good for you!

13. EXkurogane

Posts: 863; Member since: Mar 07, 2013

/s = sarcasm I dont really know who is at fault regarding the Samsung VS LG's patent case on OLED screens.

16. CanYouSeeTheLight

Posts: 1122; Member since: Jul 05, 2012

Fail, ever heard of sarcasm? Welcome to the internet.

17. TheLolGuy

Posts: 483; Member since: Mar 05, 2013

I just hope they can control the blue pixel's rate of degredation. It's been a bit over a year since my mother got her S3, and you can already tell the color balance is starting to warp. It's very faint, but by the 2 year mark I'm sure it'll be noticeable.

5. Danishs

Posts: 147; Member since: May 23, 2013

Hopefully brighter

6. itsdeepak4u2000

Posts: 3718; Member since: Nov 03, 2012

So now Super AMOLEDs would be more durable just like LCDs. Good move Sammy.

9. JMartin22

Posts: 2388; Member since: Apr 30, 2013

If they make this move, hopefully we'll see the pay off in next year's Galaxy S5

18. TheLolGuy

Posts: 483; Member since: Mar 05, 2013

Not that quickly. They haven't even acquired them yet, they're looking to. Even then, the whole process is super slow, and it'll take a minimum of two years to do anything with the new technology, even after an acquisition would be completed.

11. xoxoGeorges

Posts: 209; Member since: Jul 11, 2013

Good to see them spend cash on something that is not marketing

12. tiara6918

Posts: 2263; Member since: Apr 26, 2012

super amoled ftw!

14. Sondae

Posts: 291; Member since: Jan 02, 2013

This is one good new a good lasting screen and energy efficient since most of the battery consume on screen. I just hope this will solved on a burned screen.

15. samsuper

Posts: 33; Member since: Apr 18, 2013

Samsung is still giving this costly super amoled to their customers. Not like retina gimmicks. Best of luck for Samsung.

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