Samsung starts U.S. Galaxy SIII ad campaign by featuring their pop-up video window

posted by Scott H.

Jun 20, 2012, 9:37 AM

Samsung starts U.S. Galaxy SIII ad campaign by featuring their pop-up video window

One of the cool new features of Touch Wiz on the Galaxy SIII (see our review here) is the pop up video player, which can open a window to play your content while you use the rest of the screen to browse the web, send texts, etc. It’s one of those features that isn’t a natural headline feature the way S Voice is, but it may be a feature that you’re more likely to get actual use out of from day to day.

Samsung wants to make sure you know about this nice little utility on their flasgship device, so they’ve based their first U.S. ad on it, as friends of a Galaxy SIII owner are amazed by his ability to pound out an SMS while also enjoying a video. This ad is but the first salvo of what will most likely become a gigantic marketing campaign; but everything has to have a beginning:

via: Droid-Life

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14 Comments

1. Zuisudra

Posts: 5; Member since: Jun 20, 2012

absolutely useless feature

posted on Jun 20, 2012, 9:47 AM 3

4. Mitchel

Posts: 228; Member since: May 25, 2012

Not on me.. I use it when i'm watching porn while masturbating then suddenly a message pops in..

posted on Jun 20, 2012, 9:50 AM 13

9. iamcc

Posts: 1319; Member since: Oct 07, 2011

Really? There are plenty of times i'm either browsing a website or viewing facebook and want to watch a 5-10 second "funny" YouTube clip. Rather than having to click the link and open YouTube I can just watch the video over whatever i'm looking at and then x it out... It's pretty sweet.

posted on Jun 20, 2012, 11:22 AM 8

2. RoundBallmer

Posts: 43; Member since: Jun 19, 2012

Lol what innovation is that? So Samsung just mesh in anything randomly and flaunt it as if its revolutionary?

posted on Jun 20, 2012, 9:48 AM 1

5. wsucoug13

Posts: 164; Member since: May 04, 2012

apple does the same thing except they take things that have already been done and call it revolutionary, which i feel is worse.

posted on Jun 20, 2012, 10:06 AM 8

11. ph00ny

Posts: 2079; Member since: May 26, 2011

You make it sound as if samsung doesn't have legitimate patents in both 3G and LTE standards. What has apple contributed to actually setting the standards in mobile industry? Samething applies to Motorola, SonyEricsson (now two separate entity), and Nokia These guys set the real standards in what actually matters

posted on Jun 20, 2012, 11:47 AM 2

3. PimpStrong

Posts: 310; Member since: Jul 25, 2011

I wonder if Samsung knows that we can already do this this with an app. https://play.google.com/store/apps/details?id=gpc.myweb.hinet.net.PopupVideo&feature=search_result#?t=W251bGwsMSwxLDEsImdwYy5teXdlYi5oaW5ldC5uZXQuUG9wdXBWaWRlbyJd It works the same exact way if not better because you can resize the window and have video controls. I don't use it but I can do it.

posted on Jun 20, 2012, 9:48 AM 5

10. iamcc

Posts: 1319; Member since: Oct 07, 2011

For what it's worth you can also resize the video and have some controls on the S3.

posted on Jun 20, 2012, 11:23 AM 4

6. dcgore

Posts: 234; Member since: Feb 24, 2012

meh...

posted on Jun 20, 2012, 10:19 AM 1

7. biophone

Posts: 1994; Member since: Jun 15, 2011

Great commercial sammy!!!

posted on Jun 20, 2012, 10:38 AM 3

8. rsiders

Posts: 2040; Member since: Nov 17, 2011

For the people that don't know about this feature already, I think its pretty awesome. Especially if its a movie you've already seen before.

posted on Jun 20, 2012, 10:45 AM 2

12. InspectorGadget80 unregistered

BEST FEATURE ON GS III!! Love how u can move your video and browse the web or text someone

posted on Jun 20, 2012, 1:49 PM 0

13. joey18

Posts: 693; Member since: Jul 20, 2010

Is amazing thas why i'm moving from iphone for gs3 bcs ios 5 is so boring is not multitouch is only scroling same page ios 6 same story window phone 8 maybe will be the number 2 if apple dont hear custumers what they wan is not what apple wans is thos custumers they wan

posted on Jun 20, 2012, 7:11 PM 0

14. SmartPhoneStream

Posts: 162; Member since: Jun 21, 2012

It's not a completely useless app, i don't think many people will buy the Phone because of this one feature, and As PimpStrong already said, this feature is already available on the Google Play market .It would be nice to respond to a text message your receive while watching a video on youtube without having to exit out off youtube, but as i said before it isn't a make or break deal

posted on Jun 21, 2012, 9:26 PM 0

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