Samsung starts U.S. Galaxy SIII ad campaign by featuring their pop-up video window

Posted: 20 Jun 2012, 09:37, by Scott H.

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Samsung starts U.S. Galaxy SIII ad campaign by featuring their pop-up video window

One of the cool new features of Touch Wiz on the Galaxy SIII (see our review here) is the pop up video player, which can open a window to play your content while you use the rest of the screen to browse the web, send texts, etc. It’s one of those features that isn’t a natural headline feature the way S Voice is, but it may be a feature that you’re more likely to get actual use out of from day to day.

Samsung wants to make sure you know about this nice little utility on their flasgship device, so they’ve based their first U.S. ad on it, as friends of a Galaxy SIII owner are amazed by his ability to pound out an SMS while also enjoying a video. This ad is but the first salvo of what will most likely become a gigantic marketing campaign; but everything has to have a beginning:

via: Droid-Life

14 Comments

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posted on 20 Jun 2012, 09:47 3

1. Zuisudra (Posts: 5; Member since: 20 Jun 2012)

absolutely useless feature

posted on 20 Jun 2012, 09:50 13

4. Mitchel (Posts: 228; Member since: 25 May 2012)

Not on me.. I use it when i'm watching porn while masturbating then suddenly a message pops in..

posted on 20 Jun 2012, 11:22 8

9. iamcc (Posts: 1319; Member since: 07 Oct 2011)

Really? There are plenty of times i'm either browsing a website or viewing facebook and want to watch a 5-10 second "funny" YouTube clip.

Rather than having to click the link and open YouTube I can just watch the video over whatever i'm looking at and then x it out...

It's pretty sweet.

posted on 20 Jun 2012, 09:48 1

2. RoundBallmer (banned) (Posts: 43; Member since: 19 Jun 2012)

Lol what innovation is that? So Samsung just mesh in anything randomly and flaunt it as if its revolutionary?

posted on 20 Jun 2012, 10:06 8

5. wsucoug13 (Posts: 164; Member since: 04 May 2012)

apple does the same thing except they take things that have already been done and call it revolutionary, which i feel is worse.

posted on 20 Jun 2012, 11:47 2

11. ph00ny (Posts: 1466; Member since: 26 May 2011)

You make it sound as if samsung doesn't have legitimate patents in both 3G and LTE standards. What has apple contributed to actually setting the standards in mobile industry?

Samething applies to Motorola, SonyEricsson (now two separate entity), and Nokia

These guys set the real standards in what actually matters

posted on 20 Jun 2012, 09:48 5

3. PimpStrong (Posts: 310; Member since: 25 Jul 2011)

I wonder if Samsung knows that we can already do this this with an app.

https://play.google.com/store/apps/details?id=gpc.myweb.hinet.net.PopupVideo&feature=search_result#?t=W251bGwsMSwxLDEsImdwYy5teXdlYi5oaW5ldC5uZXQuUG9wdXBWaWRlbyJd

It works the same exact way if not better because you can resize the window and have video controls. I don't use it but I can do it.

posted on 20 Jun 2012, 11:23 4

10. iamcc (Posts: 1319; Member since: 07 Oct 2011)

For what it's worth you can also resize the video and have some controls on the S3.

posted on 20 Jun 2012, 10:19 1

6. dcgore (Posts: 231; Member since: 24 Feb 2012)

meh...

posted on 20 Jun 2012, 10:38 3

7. biophone (Posts: 1994; Member since: 15 Jun 2011)

Great commercial sammy!!!

posted on 20 Jun 2012, 10:45 2

8. rsiders (Posts: 1073; Member since: 17 Nov 2011)

For the people that don't know about this feature already, I think its pretty awesome. Especially if its a movie you've already seen before.

posted on 20 Jun 2012, 13:49

12. InspectorGadget80 (unregistered)

BEST FEATURE ON GS III!! Love how u can move your video and browse the web or text someone

posted on 20 Jun 2012, 19:11

13. joey18 (Posts: 593; Member since: 20 Jul 2010)

Is amazing thas why i'm moving from iphone for gs3 bcs ios 5 is so boring is not multitouch is only scroling same page ios 6 same story window phone 8 maybe will be the number 2 if apple dont hear custumers what they wan is not what apple wans is thos custumers they wan

posted on 21 Jun 2012, 21:26

14. SmartPhoneStream (Posts: 162; Member since: 21 Jun 2012)

It's not a completely useless app, i don't think many people will buy the Phone because of this one feature, and As PimpStrong already said, this feature is already available on the Google Play market .It would be nice to respond to a text message your receive while watching a video on youtube without having to exit out off youtube, but as i said before it isn't a make or break deal