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Samsung sees increased tablet market share, but Apple is still the king in the castle

Samsung sees increased tablet market share, but Apple is still the king in the castle

Although the sales of Android tablets have already surpassed the iOS ones, Apple is still the dominant player on the market for slates. In 2013 alone, Apple sold a tad over 70 million iPads, while Samsung lagged behind with roughly 37 million tablets retailed. With close to 30% of the market, Apple is still the leader during the first trimester of 2014.

Nonetheless, Samsung is purportedly catching up quickly, as the company now holds approximately 20% of the global tablet market. This means that roughly 14 million Samsung-branded slates were sold in the first three months of the current year. This is about 200,000 units more in comparison with the previous quarter, which Samsung regards as rather weak. This increase is mostly due to the increased demand for low and mid-range tablets in the emerging markets.


Samsung is allegedly expecting to double its worldwide tablet sales in 2014, which means that the company wants to sell no less than 60 million devices. Considering the 14 million sales for the first trimester of the year, we can say that Sammy might indeed meet this goal. Of course, let's not forget that Apple won't give up its throne without a fight.

source: ZDNet Korea via BGR

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