Samsung executive sees future where a newly purchased tech device talks to you like an old friend

Samsung executive sees future where a newly purchased tech device talks to you like an old friend
During this week's Samsung Developer Conference, VIV Labs CEO Dag Kittlaus revealed some of his expectations for the future. Keep in mind that the executive was part of the team that created virtual personal assistant Siri, and that VIV is a Samsung subsidiary. What Kittlaus expects, as noted by BGR, is a future where consumers purchase a new tech product from Samsung, and when the device is plugged in, it starts talking to the owner of the device like they were long time friends.

The new device, regardless of whether it is a phone, tablet, washer or dryer, will know who you are, and your preferences thanks to data pre-loaded on the product. Kittlaus, whose team worked on Samsung's Bixby 2.0, sees consumers developing an emotional relationship with certain products or brands that make the owner of a new device feel good when he/she first takes the gadget out of its box. He says that this new product would know the person who took it home, knows this person's past, and how to help him or her.


Samsung ships 500 million devices every year, and has stated its goal to connect all of its devices, giving them "smart" functionality and intelligence by 2020. As an example, a Samsung refrigerator could figure out the contents of your ice box, and tell you via an app what recipes can be made with the ingredients in the fridge.

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9 Comments

1. hafini_27

Posts: 949; Member since: Oct 31, 2013

Too paranoid for me.

2. worldpeace

Posts: 3133; Member since: Apr 15, 2016

Google can do better than that, since it have bigger database about you. It know what eat for lunch from 7 years ago, or even your favorite porn actress from 10 years ago. (gtg looking for my tinfoil hat)

6. BLUEBLASTER

Posts: 930; Member since: Feb 23, 2014

This will never happen because Samsung uses Bixby. Utter useless.

3. JPolanco

Posts: 14; Member since: Jul 02, 2018

I want that same executive to see a future where all of their Android devices get frequent OS AND Security updates multiple times each year for at least 3-4 years....

4. alila2

Posts: 169; Member since: Nov 01, 2011

isn't that what Essential is working on with the ph2 ? Andy Rubin is a Reptilian.

5. warrenellis93

Posts: 544; Member since: Jul 21, 2011

Creepy phone asking if i would like to delete my porn history

7. path45th

Posts: 404; Member since: Sep 11, 2016

For some Samsung sheep the old friend will be Bixby on Note 9.

8. Xxtoxicskittlexx

Posts: 190; Member since: Jun 11, 2018

Wow. He has quite the foresight !

9. Peaceboy

Posts: 640; Member since: Oct 11, 2018

Data mining from untrusted companies.

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