Samsung combines its smartphone and camera divisions

Samsung combines its smartphone and camera divisions
We've gotten to the point with smartphones where spec-nerds can go on and on about the CPU or display, but the fact of the matter is that any flagship device will be on similar footing, regardless of how the numbers shake out. The only two real points of differentiation these days are in the battery life (which is a constant struggle) and in camera quality. A new move by Samsung makes it look like it is doubling down on its smartphone cameras.

A report from ET News says that Samsung is planning to merge its Digital Imaging (aka camera) division and Mobile Communications (aka smartphone) division. Samsung says that the move is aimed at "[integrating] the technical know-how of the two business divisions into competency for differentiating our smartphones." Frankly, there were a lot of business buzzwords in Samsung's comments about the move, but the basic reasoning seems to be that Samsung believes that focusing on camera quality is a good way to stay on top in the mobile world. 

It is unclear when we'll be seeing the benefits of this merger, but this move seemed inevitable given Samsung's tests with the Samsung Galaxy S4 Zoom, Galaxy Camera, and Galaxy NX. We're just hoping that the merger leads to fewer awkward or expensive hybrids, and more reasonably designed hardware options. 

source: ET News via The Verge



11. JewBakaUCFG

Posts: 176; Member since: Sep 25, 2012

The Samsung cameras sorely need improving. My experience with them has been uninteresting. I doubt merging these two divisions will have any benefit for the smartphones unless Samsung somehow finds ways to significantly improve their imaging. Especially with the zooming features.

5. PhoneCritic

Posts: 1382; Member since: Oct 05, 2011

This is just a good logic move on their business model. This merging of two divisions has nothing to do with imitating anyone. Consumers are demanding more from their Smart devices today for the amount of money they are shelling out. The so call "One trick Pony" will no longer due. Nokia hit it out of the park with Camera tech, Motorola hit it out of the park with Battery life, HTC hit it out of the park with design and Sense 5.0( my opinion), Samsung hit it out of the park with Display tech and size. Now imagine all of these technologies in one device? Well Samsung decided it is not waiting.Samsung has a very decent Camera division and a awesome display division so why not combine them to not only save cost but to also produce a device that benefits form the integration of these departments. Just plain business sense.

4. sipha

Posts: 440; Member since: May 12, 2012

This didnt work out as good as i hope for Sony

6. hunted

Posts: 403; Member since: Sep 21, 2011

I believe sony has just started their one sony. So we may see in a year or two.

8. Finalflash

Posts: 4063; Member since: Jul 23, 2013

This worked out great for Sony as the Z1 has shown. Now that their restructuring is done and they're free from former contract obligations they have delivered. For Samsung, this could work out really well too. Let's face the facts, no one really buys a stand alone camera any more because smart phone cameras have come so far. It is only logical to focus greater attention on that instead of on a dying industry or consumer level cameras.

7. buccob

Posts: 2982; Member since: Jun 19, 2012

I agree, but probably it takes more time that what we have seen... the Z1 was an experiment of this merging in my opinion... Here's to hoping for better results from these type of merges

2. samsungrocks

Posts: 10; Member since: Dec 12, 2013

hey i think ur just a fool and cant afford to buy samsungs flagships

10. samsungrocks

Posts: 10; Member since: Dec 12, 2013

ur right

13. CanYouSeeTheLight

Posts: 1122; Member since: Jul 05, 2012

Did you reply to yourself? *facepalm*

1. clevername

Posts: 1436; Member since: Jul 11, 2008

Samsung strategy: copy apple until we beat them, THEN innovate (donlesnt matter if the new features are useless), THEN copy Nokia until we beat them in cameras... Then innovate with useless camera features like pausing the video recording when the videographer blinks yeah hate people, not trolling it was just funny in my head.

3. Wiki_jaan

Posts: 704; Member since: Jun 24, 2012

lol on u u r still a troll

9. rd_nest

Posts: 1656; Member since: Jun 06, 2010

copy nokia?? The articles talks about merging 2 business units within samsung. how did you manage to bring "copy nokia" in this topic? you're a special type of troll.. stop smoking those expensive sh!t you smoke every morning. have some proper breakfast.

12. Ashoaib

Posts: 3309; Member since: Nov 15, 2013

Copy apple? Did you ever used a samsung phone? I owned iphone 4s and now own s4... I am still unable to see any copy thing... there are some obvious features which every phone has.. apple is just a ridiculous company and american courts are also ridiculous, dont just get brain washed by icourt decisions... US courts only make unbiased decisions when it is US vs US not US vs non- US... Copy nokia?????? do nokia has anything to copy??

14. JakeLee

Posts: 1021; Member since: Nov 02, 2013

Sammy recently lost against Apple at the *Korean* court. Never noticed what Sammy copied? How do you zoom in and out?

15. Tech_Junkie1996

Posts: 43; Member since: Aug 29, 2013

If You're reffering to either pinch to zoom or double tap, both of them are standard google features. I have yet to hear of any other method for zooming besides using the accelerometer, which is a Chrome feature.

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