Samsung brands its flexible AMOLED screens as “YOUM”

Samsung brands its flexible AMOLED screens as “YOUM”
We’ve been hearing about Samsung’s flexible AMOLED screens for a while now. Samsung even showed them off at last year’s CES. Back in June, the company promised that commercial production of flexible AMOLED displays would commence in Q2 of 2012, so it is fitting that Samsung has finally decided to call it something other than “flexible AMOLED.”

Samsung recently filed for a trademark on “YOUM” and has now updated its website referring to its flexible AMOLED technology as YOUM. Samsung also filed for trademarks on WAMOLED, FAMOLED, PAMOLED, and TAMOLED.

Samsung’s display does not consist of any glass; rather it is comprised of TFT Film, an Organic Layer, an Encap Film, and a Polariser. Samsung describes YOUM as “thinner, lighter, and unbreakable.”

While we’re sure the “unbreakable” part could probably be challenged, it is still a product that will be very interesting see come to market. Now that Samsung has finally named its creation, we hope that it is close to integrating YOUM into some upcoming gadgets.

source: OLED-Display



1. JSern

Posts: 282; Member since: May 22, 2011

What if this is used on the coming Google Glass project, you know, just saying

5. Lucas777

Posts: 2137; Member since: Jan 06, 2011

talk about burning your eyes off... they would be constantly focusing on something that close which would strain them and make for a horrible experience if worn for long durations... idk what the googlasses do but they dont have a screen and what is the point of flexible displays for smartphones? i know for a lot of other stuff its great.. but i dont want my phone bending all the time..

8. Bangthering_007

Posts: 36; Member since: Feb 21, 2012

The whole point of flexible AMOLEDS is not bendable screens but thinner, lighter and more durable OLED screens!! As these screens dont use the traditional glass substrates they can be made more thinner with polymer substrates. ofcourse you get an additional benefit of flexibility but thats not the reason behind the research of these flexible OLEDs.

11. Lucas777

Posts: 2137; Member since: Jan 06, 2011

ah that makes sense!-- they could also make for some really cool large billboard things on objects

12. cepcamba

Posts: 717; Member since: Feb 27, 2012

Billboard things on objects? That would be so futuristic man! But do you remember the "chameleon phone" project? Where the phone's body changes color and matches it's surroundings? I think they can also use the glass for the body and they'll have the entire phone as a screen (there still should be a main screen though). That way it would trully b a chameleon phone!


Posts: 91; Member since: Feb 13, 2011

Speaking of flexibility of screens. Probably no more worries of phone in back pocket when seating.

2. BattleBrat

Posts: 1476; Member since: Oct 26, 2011


9. Walter.D.DROID

Posts: 25; Member since: Apr 01, 2012

Well BattleBrat i think I want the same and in 2013 we'll see that come true +.+

3. KingKurogiii

Posts: 5713; Member since: Oct 23, 2011

i think Super AMOLED Flex continued with Super AMOLED Flex+ would've been better. what if the Galaxy S III uses one of these displays? Samsung will be so ahead of the curb! o:

6. Jonathan41

Posts: 532; Member since: Mar 22, 2012

...for about a month lol

10. remixfa

Posts: 14605; Member since: Dec 19, 2008

wheb it comes to display tech no one is close to Samsung .. the only way the competition keeps up is through espionage.

13. a_tumiwa

Posts: 393; Member since: Mar 16, 2012

Amoled > Super Amoled (sgs1) > Super Amoled Plus (sgs2) > Super Amoled Plus HD (sgs3) > Super Amoled Plus HD Flex/Youm (sgs4) 10 years later... Hyper Super Duper Amoled Plus HD Extra Flex Core


Posts: 535; Member since: Mar 28, 2012

AMAZING Looking forward to this!

7. Bluesky02

Posts: 1439; Member since: Dec 05, 2011


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