Samsung and LG look to boost sales by releasing more phones than usual

Samsung and LG look to boost sales by releasing more phones than usual
As we've mentioned numerous times already, smartphone sales are down globally this year. That combined with some underperforming models from both Samsung and LG has apparently forced them to switch tactics and release more phones to make up for the shortcomings of individual devices.

While it's still July, Samsung has released nine smartphones globally, with LG close behind with eight. Additional devices were launched by both manufacturers for specific markets. For comparison, in previous years the phone makers had around 11 new releases per year.

Of course, that doesn't necessarily mean we'll see 18 new releases from Samsung this year, but the trend is clear. The phone makers want to cover larger portion of the consumer base with devices suiting every need. It's no secret that the Galaxy S9 didn't make the positive financial impact Samsung was hoping for. Meanwhile at LG, their latest flagship, the G7 ThinQ, had a stronger start than its predecessor, but still didn't help the company take back some of the lost market share, now down to just 3.3%.

Speaking of market shares, in Q1 of 2018 Samsung remains on top with 22.6%, according to Strategy Analytics. Apple is still second but gained 0.7% and is now at 15.1%. By far the biggest change comes from Xiaomi, taking the 4th spot from OPPO and behind Huawei with 8.2%, more than double the 3.6% share they had in Q1 of 2017. While those numbers might surprise some, considering the last three brands mentioned aren't big players in the US, market shares are largely influenced by the Asian market, with India playing a big role.

If Xiaomi, OPPO and Huawei manage to get a foothold in the States (Huawei already has 15% of the European market), established manufacturers will face even more pressure to hit revenue targets.

source: DigiTimes



1. andrewc31394

Posts: 304; Member since: Jun 23, 2012

i can't wait to see them both fail by doing this. How stupid do these companies have to be to think people prefer quantity over quality? I'd be content if OEM's made 1 flagship per year if it was decent enough (like the Pixels)

11. sleepypandaeyes

Posts: 395; Member since: Apr 12, 2015

They do it already, samsung in particular. Seems like they are reverting back to their former business model from the S1-s5 days.

2. D34ever

Posts: 236; Member since: Jul 14, 2018

Lower pricing would help tremendously. Increasing the product count would add confusion. Nevertheless, nothing Samsung/LG do can reverse the Chinese invasion.

3. sip1995

Posts: 1771; Member since: Feb 07, 2014

LG: "We will release phones when is needed".

4. srvricky

Posts: 18; Member since: Jul 14, 2013

They should rather release more updates than usual to boost SALES !!

7. BuffaloSouce unregistered

Updates that don't really do anything significant...

5. AfterShock

Posts: 4147; Member since: Nov 02, 2012

Not a good sign for the Korean OEM. Chinese are bringing the heat and the former big boys are throwing everything at the wall hoping to get something to stick. Imo, they should both concentrate on their flagship lines and leave economy market. They've too much overhead/pompous thinking to compete with the new kids. Too big to fail, not always.

6. cR203

Posts: 209; Member since: Jan 27, 2013

This is not a good idea for both samsung and LG. I work for one of the carriers and I can tell you in my store lg's don't sell at all. It's either samsung or apple. Lg's are doing so bad we stopped keeping them in our store except for the k20. And the only reason we keep that one is because it actually sells despite being one of the cheaper phones. Any other lg we have to order it if a customer actually wants one.


Posts: 946; Member since: Feb 23, 2014

More? God Samsung will be bringing out 1/2 a month then.

9. Humanoid

Posts: 1226; Member since: Dec 11, 2017

More.... I guess in 2016 Sammy had 32 different devices.. I think 8 is more than enough.

10. Trex95

Posts: 2383; Member since: Mar 03, 2013

Stupid moves from both korean OEM’s didn’t learn from Nokia yet.

12. Charley1G

Posts: 4; Member since: Dec 04, 2012

How about taking care of & upgrading the phones they have release. What anew thought. I'm ready to go to another phone other than LG!!!

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