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Reuters: Apple iPhone X will be a tough sell in China

Posted: , by Alan F.

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Reuters: Apple iPhone X will be a tough sell in China
A report published today by Reuters pours cold water on the idea that the tenth anniversary Apple iPhone X will turn around Apple's declining sales trends in China. After reporting six consecutive quarters of  lower iPhone sales in the country, Apple now finds itself the fifth most popular handset brand in China after local manufacturers Huawei, Oppo, Vivo and Xiaomi.

During the first half of the year, Apple's share of the Chinese smartphone market (based on shipments into the country) dropped to 9% from 14% in 2015. You might remember that the September 2014 launch of the Apple iPhone 6, with its larger screen size of 4.7-inches (and 5.5-inches for the Apple iPhone 6 Plus) captured the attention of Chinese consumers. Subsequent models have not received the same acclaim in China, nor have they been rolling out of the stores at the same rate.

Perhaps the main reason why the iPhone X won't turn things around for Apple in China is the price of the device. At the rumored $1,000-$1,200 price range, the tenth anniversary iPhone costs twice the average monthly paycheck received in the country. Consider this comment from 23-year old Angie Chen, a project manager in Nanjing who currently owns the iPhone 6. "I’ll wait for a drop in price, it’s too expensive," Ms. Chen said when asked about whether she would purchase the iPhone X.

According to Chinese consumers, the Apple iPhone 7 flopped in the country because it was too similar to previous models. Even with all of the new features coming to the iPhone X such as facial recognition, wireless charging, an OLED panel and an edge-to-edge display, it doesn't appear to be enough to generate interest in the phone.

Wang Yang, who owns a smartphone store in Beijing, expects more sales of the iPhone X to take place online where they can be purchased using an installment plan. Yang says, "We will continue to stock the cheaper models or we won’t sell much."

source: Reuters

23 Comments
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posted on 11 Sep 2017, 14:25 5

1. Rampage_Taco (Posts: 597; Member since: 17 Jan 2017)


In a country where value matters most, you can't expect a $1000 phone to sell well. Especially when there's manufacturers offering more for less

posted on 12 Sep 2017, 08:49

23. Nine1Sickness (Posts: 432; Member since: 30 Jan 2011)


Its because they can build their own fakes off of the black market for a fraction of the cost. You'll be surprised at the number of fake iphones that apple accepts as trade-ins for apple care.

posted on 11 Sep 2017, 14:26

2. slannmage (Posts: 238; Member since: 26 Mar 2013)


I want a new iPhone 5c, I loved that little plastic phone, it was so solid.... sadly overpriced though.

posted on 11 Sep 2017, 16:23

11. TechieXP1969 (banned) (Posts: 14967; Member since: 25 Sep 2013)


you can buy it no for less than $100USD

posted on 11 Sep 2017, 14:35 16

3. Plasticsh1t (Posts: 2443; Member since: 01 Sep 2014)


Apple is known for selling overpriced products so why this is news?

posted on 11 Sep 2017, 18:43

16. cncrim (Posts: 916; Member since: 15 Aug 2011)


They are however they provide top notch sevice.

posted on 11 Sep 2017, 20:37

18. sgodsell (Posts: 5057; Member since: 16 Mar 2013)


But that is it, is it really worth that service, especially when you look at other smartphones in the current market (2017). The thing is a number of OEMs keep adding new feature to lower priced smartphones all the time. In other words, a number of OEMs continue to add what once was high end or flagship features to the lower end smartphones. Plus those features now come with lower pricing as well. This is something that Apple has never done. In many cases you can get the same features for a 1/3 the price of a iPhone 7 plus. In 2017 you can buy a full HD 1920x1080 5"-5.5" smartphone with quick charging, octa core 64 bit SoCs, some with dual cameras with 4k video recording, cat 9 LTE, latest WiFi and Bluetooth 4.2 for around $250-$300. So you could buy 3 of those smartphones for the price of one iPhone 7 plus. Nevermind the higher priced iPhone X.

posted on 11 Sep 2017, 22:40

19. MarvzIsFallen (Posts: 64; Member since: 11 Aug 2017)


Ye for sure, you can buy 3 cheap phones instead of a gorgeous iphone. Its like you can buy 3 toyota cars compared to bmw. That sucks poor

posted on 12 Sep 2017, 01:19

20. Macready (Posts: 1537; Member since: 08 Dec 2014)


" they provide top notch sevice"

Not in China, apart from a few stores in large cities. That's another problem not touched in the article.

posted on 11 Sep 2017, 14:39 8

4. Sammy_DEVIL737 (Posts: 180; Member since: 28 Nov 2016)


It will be fun seeing isheeps defending PhoneArena for posting such types of articles which says reality about their i products.

posted on 11 Sep 2017, 14:41 4

5. cnour (Posts: 1647; Member since: 11 Sep 2014)


Sambomb sheeple....

posted on 11 Sep 2017, 14:55 12

6. prosamuraiman (Posts: 6; Member since: 27 Nov 2015)


Of all the witty puns I've seen online, this isn't one of them.

posted on 11 Sep 2017, 14:58 5

7. aegislash (Posts: 1075; Member since: 27 Jan 2015)


Ten year olds tend to not have much wit....give him a break.

posted on 11 Sep 2017, 15:18 2

8. poptart574 (Posts: 179; Member since: 29 Feb 2016)


Fierce competition between Chinese phones have pushed them to bring the full arsenal at a fraction of the cost of a western device. It's over for Apple and any other brand not Chinese in that market.

posted on 11 Sep 2017, 15:35 2

9. KeyserSoze (Posts: 165; Member since: 06 Oct 2014)


Glad to see the new iPhones sport that hideous amateur hack front cam cutout. That way it'll give me no reason to want to buy that overpriced inferior piece of sht and we can all continue to ridicule the moron iSheep for owning one for another year. Good times!

posted on 11 Sep 2017, 15:41 5

10. domfonusr (Posts: 642; Member since: 17 Jan 2014)


Well, I heard about the guy in China that traded a kidney for an iPhone, back in the day... now we'll get to see who would give up both kidneys in order to have an iPhone X while they enjoy dialysis for the rest of their short lives...

posted on 11 Sep 2017, 17:00

12. darkkjedii (Posts: 25633; Member since: 05 Feb 2011)


1000$ is cool if it looks good, has the features I want, and gets good battery life...that's why I have a Note 8 now. This phone is so dope. Writing this with the S-Pen.

posted on 11 Sep 2017, 18:22 1

14. TechieXP1969 (banned) (Posts: 14967; Member since: 25 Sep 2013)


The iPhone is never gonna do what the Note does.

And Apple fanboys claim, splits teen apps, thst the screen to too small. Yet have never tried it.

They officially feel that getting less and pay8ng more is the best way to go because opening apps faster is more important, than having a better display, a bigger battery, a headphone jack, latest tech components and capabilities and more.

If I didn't need to buy the iPhone 7 Plus, I wouldn't have. It's a total waste of money for what it costs.

It's no better than a One Plus 3.

I was using an iPad Mini in place of the phone, but I didn't want to pay for an extra 'll e of service, or the extra $130 to have LTE, yet cant make calls.

I refused to buy them until they offer value for the cost, unless I have no choice but to buy.

But I want them to do better. They have the money. Th3 iOhone shoukd be sell8ng 300M+ every year.

But its not because again Apple keeps trying to sell mid quality products for the price of etter stuff.

I want to lay for more than just a name.

posted on 11 Sep 2017, 18:51

17. kiko007 (Posts: 5733; Member since: 17 Feb 2016)


Bruh... spell-check exists. Use it.

posted on 11 Sep 2017, 17:39

13. toukale (Posts: 170; Member since: 10 Jun 2015)


Are those the same folks a few years ago that said no one in China will spend that kind of money on an iPhone? Is that those same folks/analysts? Those guys have been so on top of everything Apple. What is it with Apple that get folks to get their pants wet everytime? Analysts and fanatics you name it, they can't help themselves whenever Apple is involved. The crazy thing is all those folks will die before Apple the corporation. Those people need a habit to pass the time, because obsessing about a company that much can't be healthy.

posted on 11 Sep 2017, 18:28

15. TechieXP1969 (banned) (Posts: 14967; Member since: 25 Sep 2013)


First off you are talking it th3 wrong way.

And facts show, Apple even on China Mobile, earn no extra sales from it.

The guy is just saying, the iPhone is already a very costly device with low sales in China and thst a $1000 phone isn't gonna help much.

What is the probl3m with that?

Samsung won't care if it doesn't sell a Note 8 in China, because they sell more if their other models.

But Samsung use to have 20% market in China and they too are down to single digits and a phone like th3 Note isnt going ro help them.

It's simply fact dude. No one is attacking Apple.

Stop acting like some insecure female.

Oh my god they are attacking Apple wahhhhhhhh!

My wife is from th3 Philippines. They have over 100M citizens. Yet Apple barely sold 1M phones their.

Owning an iPhone in an Asian country is considered a luxury item due to its cost. And it's a sign to them a person is rich.

Rich to a poor person doesn't need to be a Bill Gates. A person who makes $50 000 a year is rich to them.

Stop taking this stuff personal. Apple is not your mama!

posted on 12 Sep 2017, 02:32

21. strikerchooooo (Posts: 155; Member since: 25 Sep 2016)


Will see.

posted on 12 Sep 2017, 06:02

22. KyleRiemen (Posts: 146; Member since: 29 Oct 2014)


The iPhone X is not meant to be for the mass, there will be enough chinese ppl buying it as a status symbol.

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