Reports reveal the rise of smartphones as secondary reading devices

Reports reveal the rise of smartphones as secondary reading devices
Although the main killing spree is probably over at this point, all signs seem to point that no electronics device is safe against the smartphone revolution. After pocket cameras, MP3 players, PDAs, basic GPS devices, and many others, the next device in the path of the smartphone is the e-reader.

Introduced in the 90s, electronic readers, or e-readers, have turned the publishing business upside down, quickly becoming a threat for paperback books. In the meantime, however, the e-reader gave way to generic tablets as the most popular form factor in the preferences of e-book readers. Now it looks like the modern lifestyle and the broad availability of smartphones are starting to give rise to wave of smartphone reading.

According to an extensive report recently published by the Wall Street Journal, the future of book sales is on the phone. However, this doesn't mean that people prefer to read on the limited screen real estate. It's just that most people always keep a smartphone nearby, which cannot be said for tablets or e-readers.

Quoting a report from Nielsen, the report says that e-readers have lost their place as the preffered device to read books on. Compared to 2012, when 50% of those interviewed said that e-readers such as the Amazon Kindle represent their first choice for e-book reading, just 32% of those interviewed made the same claim in a 2015 study.

For some years now, tablets have replaced e-readers as the go-to device for e-book reading. Over the 2009 - 2015 time period, tablets went from to 30 to 41 percent in the same survey question.

What's interesting to note, however, is that even tablets dipped a little - 3 percentage points between - since 2014.

The study reveals that smartphones are not very popular as primary reading devices. In fact, they are currently estimated to be used as such by about 14 percent of e-book readers, up from 9 percent in 2015. However, it looks like smartphones are now the most popular secondary reading device.

Back in 2009, 24 percent of the people interviewed by Nielsen said that they use smartphones for complementary reading on the go. In 2015, the percentage grew to 54%.

It's easy to look at he growth of the smartphone and see how the numbers add up. An increasing percentage of people now own smartphones: 84% percent in the US according to a recent study. Since smartphone users tend to keep their phones with them at all times, the phone becomes a handy alternative for finishing a chapter, or even reading a few new ones while on the go.

With large-screened smartphones eating away at the tablet market, there's reason to believe that phones will be the devices that the publishing industry should be focusing on to revive sales.

source: WSJ

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7 Comments

1. Wolvan

Posts: 16; Member since: Sep 20, 2012

I have over 1200 physical books I've collected over the years, and 6 years ago swore I wouldn't go the way of the electronic book...and now haven't bought a physical book for probably 5 years (when I got my first smart phone). Kindle on my phone is the ultimate convenience. I always have my books no matter where I go. Plus, I read a lot of smaller, self published author's who would never have gotten published traditionally. (Sci-fi fantasy)

6. Cheezwiz

Posts: 499; Member since: Dec 29, 2014

Exactly this. I was up over a thousand books and basically just running out of space (or space that I wanted to use for books anyway). I'm in the very slow process of donating my physical books as I replace them with e-books...read mostly on my phone.

2. TheBiz

Posts: 232; Member since: Apr 13, 2015

i had a kindle 2 years ago but i really dont use it to read books now and well the most preffered app for reading books on phone is moonbook reader pro any alternatives guys?

4. DeusExCellula

Posts: 1390; Member since: Oct 05, 2014

Moon + Reader best reader Pro best reader

3. Donbenie

Posts: 255; Member since: Aug 04, 2013

EBooks on smartphones to me is the best thing since sliced bread,nothing like being able to read whenever wherever..check out UB Reader,it's another awesome Reader..

5. DeusExCellula

Posts: 1390; Member since: Oct 05, 2014

Its nice to have ebook reader on my phone for when I'm on and don't want to drag around an e-reader the go but long trips or in places where power is scarce My kindle comes in handy.

7. mahima

Posts: 719; Member since: Nov 20, 2014

fiction book reader in my wp

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