Report: Windows Phone sales outpace BlackBerry in a number of key markets
The market share owned by Windows Phone in those 8 key markets rose year-over-year despite the knowledge that Windows Phone 8 phones will be released sometime in Q4. Normally, that would lead to a drop in sales as buyers hold off for the release of the newer build. The fact that the software showed any growth at all during this ramp up period to Windows Phone 8 could be considered a sign of strength. Speaking of strength, in Brazil during that 12 week period, Windows Phone commanded a 14.9% share compared to the 7.5% for the Apple iPhone.
This is all positive for Microsoft even though it trails Android's 61.2% global share for the quarter. That was up significantly from the 52.2% share scored by Google's open source OS in last year's second quarter. iOS was second with a 23.7% reading, up from 23.3% in 2012.
It's interesting to see how certain countries become so enamored with a mobile OS. In Spain, Android's market share in the second quarter was a whopping 86%/ And in the U.S., BlackBerry's market share as measured by one metrics firm, is down to 1%.
source Kantar via MobileBurn