Report: Japanese sales of the Apple iPhone 5s dropped 85% in April

Report: Japanese sales of the Apple iPhone 5s dropped 85% in April
A firm that tracks smartphone sales in Japan, BCN, says that the number of Apple iPhone 5s units sold in the country, dropped by a startling 85% in April. In March, Apple sold 3.9 million units of its flagship model in Japan. That figure declined sharply to 570,000 units sold last month. And the Apple iPhone 5c has suffered through a similar slump, with Japanese sales of that model declining from 430,000 in March, to 150,000 in April for a 65% drop.

One reason for the decline in Japanese iPhone sales is the 5% to 8% hike in sales tax that took effect on April 1st. Combined, total iPhone sales added up to 1.8 million units in January and February, with a decline to 700,000 units in April following the sales tax increase. During the first quarter, 8 million Apple iPhones were sold in Japan, 18% of the global sales total of 43.7 million units that were rung up in the three month period.

In the Japanese sales standings for the week ended May 25th, KDDI's 16GB Apple iPhone 5s was the highest ranking version of Apple's smartphone, although it dropped from fourth place to eighth place from the previous week. The same exact model sold at SoftBank, dropped from third to ninth position. The top two selling smartphones in Japan for the week, were Sony Xperia models.

source: Forbes

Related phones

iPhone 5s
  • Display 4.0" 640 x 1136 pixels
  • Camera 8 MP / 1.2 MP front
  • Processor Apple A7, Dual-core, 1300 MHz
  • Storage 64 GB
  • Battery 1570 mAh(10h 3G talk time)
iPhone 5c
  • Display 4.0" 640 x 1136 pixels
  • Camera 8 MP / 1.2 MP front
  • Processor Apple A6, Dual-core, 1300 MHz
  • Storage 32 GB
  • Battery 1507 mAh(10h 3G talk time)



1. Cesar

Posts: 140; Member since: Aug 16, 2012

release already the iPhone 6 with the 4.7" screen :D

2. Antimio

Posts: 313; Member since: Nov 11, 2013

they know what they're doing.

21. Finalflash

Posts: 4063; Member since: Jul 23, 2013

Losing sales....that's what they're doing. Unless you mean the Japanese because yes they definitely know what they're doing. Also, can we get numbers for other smartphones and if they also catastrophically tanked, because if they didn't then that whole tax hike excuse is completely garbage speculation. I assume Apple gear wasn't the only thing hit by the taxes.

40. rallyguy

Posts: 620; Member since: Mar 13, 2012

It wouldn't surprise me if this was looked into and wasn't reported because it would not favor Apple. Look who wrote this article.

3. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014

It isn't just the tiny low resolution screen. It's the haphazard mess that is iOS 7. And it's the fact that Sony, Sharp, and others are delivering great phones in Japan. iPhone may be easier to use than Android, but it's also a dull stagnant world.

5. Arte-8800

Posts: 4562; Member since: Mar 13, 2014

How did they manage to sell 3.2million units, wow. I thought japanese were smart not getting inflicted into Apples world of lies and BS…..

22. Finalflash

Posts: 4063; Member since: Jul 23, 2013

They aren't all smart, that is just a stereotype. They have their iFans (euphemism) just like every other place.

36. Leonis

Posts: 338; Member since: Jan 08, 2014

While you sitting here accusing all iphone users to be dumb. Sony sharp and other brands are selling good in Japan because they are loyal to home brandings. Thats a fact. Nokia sells sh*t loads of phones in Finland. Sweden used to sell many from Ericsson and Sonyericsson. iphone got a strong brand recognition in america.


Posts: 2315; Member since: Jul 30, 2011

I wouldn't get defensive about dumb, dumbness or dumbest based on your eloquent post.

41. -box-

Posts: 3991; Member since: Jan 04, 2012

Sadly Japan has some of, if not the, largest percentage of IOS devices per capita, IIRC.

49. Droidrapist

Posts: 186; Member since: May 28, 2014

Were you masturbating while you typed that? Sounds like hating apple makes you ejaculate. Its just technology idiot. LOL People buy what they like not what your troll face thinks on the internet.

13. mistertimi

Posts: 77; Member since: May 28, 2014

Or the fact that the new iPhone will be out in a month.. I'm an android man, I dislike Apple and all of their products, but goddamit simple logic states people are willing to wait a month before upgrading, when the newer model will be released. This happens EVERY year. Logic my friend. It's not rocket science

15. tedkord

Posts: 17406; Member since: Jun 17, 2009

A month? I think your understanding of time is flawed.

34. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014

This fall off in iPhone sales seems like it is more in sync with the recent production of great new phones from Sony, Sharp, LG, Samsung, etc. than it is related to the still many months away iPhone 6 release.

44. refillable

Posts: 1071; Member since: Mar 10, 2014

I doubt most of the fans know when exactly the iP6 releases. Yet if they know when it is, it's still a long way. There is still at least 3 months to go (Depending on where you live in terms of availability).

26. stealthd unregistered

Haphazard mess? You have no idea what you're talk about. Stop being a hyperbolic fanboy

4. Arte-8800

Posts: 4562; Member since: Mar 13, 2014

Good news

6. ArtSim98

Posts: 3535; Member since: Dec 21, 2012

Awesome! I hope Japanese smartphones will gain more sales in their home land! The beautiful Nippon

8. Arte-8800

Posts: 4562; Member since: Mar 13, 2014

Looks like japanese are not loyal to their own country brand..?

7. RushFan2112

Posts: 26; Member since: Jun 16, 2011

I find it funny to read all of these articles about, "What we'd like to see in iOS 8", and it's a list of things already available on the Android OS. What's funny is I can't think of a single thing on iOS that I need for my Android seems it's already there.

25. Napalm_3nema

Posts: 2236; Member since: Jun 14, 2013

Yes, and in most cases, half-assed on that Android phone. I love how Android fans think the iPhone followed Android, instead of the other way around. Nothing truly original happened on Android until 4.0, and even then, they followed with such killer features as "folders," that almost every other mobile OS had been using for years. The only thing Android fans can point to is notifications, as if there weren't prior implementations, when Apple's notifications more closely resemble Palm's.

27. tedkord

Posts: 17406; Member since: Jun 17, 2009

You're like the real world Groundhogs Day. You wake up every day and it's 2009.

37. jroc74

Posts: 6023; Member since: Dec 30, 2010

Damn.....I have to use cold.

28. fzacek

Posts: 2486; Member since: Jan 26, 2014

Dude, just stop. Android is awesome and you're just butthurt because iOS isn't...

38. jroc74

Posts: 6023; Member since: Dec 30, 2010

I should have stopped reading sooner...but I definitely stopped at: "Nothing truly original happened on Android until 4.0" What truly original happened on iOS and the iPhone? Android and iOS both are following in others footsteps.

9. PhoneArenaUser

Posts: 5498; Member since: Aug 05, 2011

Good news. :)

10. PBXtech

Posts: 1032; Member since: Oct 21, 2013

Looks more like the last months represented by 3 and 4 are anomalies than anything else. Other than that, the chart shows a slight decline over time for the non-5S models, but not anything major. I'm more curious to what caused the spike and why it didn't last but for the one time period reported.

11. Arte-8800

Posts: 4562; Member since: Mar 13, 2014

Good great game that anomaly is.

12. tettech

Posts: 69; Member since: Dec 18, 2013

It's inevitable for Apple to release a large display screen, because a 4-inch smartphone is a declining demand.

50. marcski07

Posts: 600; Member since: Apr 25, 2014

maybe, but still there are alot of people who are satisfied in small screen sizes 4-inch is right, but 4.7 would be perfect i think? 4.5 is much better for me coz i held one, the xperia z1 compact, perfect fit for my hands, 1 hand operation, don't like the idea of carrying your phone and operate it with two hands, it make me feel restricted. i want my other hand to be free for me to enable to do multi tasking...

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