RIM says BlackBerry 10 "can be licensed", doesn't say "will be"

RIM says BlackBerry 10 "can be licensed", doesn't say "will be"
Not too long ago, if you had googled the phrase "BlackBerry licensing", there wouldn't be too much to find on the topic, but recent history hasn't been too kind to RIM, and that phrase has been showing up more and more. Of course, so have the phrases "______ looking to purchase RIM", and "BlackBerry 10 delayed", so that probably tells the whole story. 

Still, new RIM CEO Thorsten Heins has been very cagey about the whole thing. Even now in a new interview with Bloomberg, Heins talks about how the BlackBerry 10 software is entering the final stages of testing. He goes on to draw parallels between BB10 and the underlying QNX platform, which Heins points out "is already licensed across the automotive sector". Heins flat out says that BlackBerry 10 "can be licensed", which seems pretty definitive, but really isn't. 

Of course the software "can be" licensed. Any software can be. Apple "can" license iOS software if it wants to, but that has no bearing as to whether or not Apple would ever do it (the answer is: never ever ever.) Android can and is licensed, as is Windows Phone. BlackBerry can be, and given the state of RIM and the almost certain disappointment that BB10 will meet after its oft-delayed release, it seems likely that BlackBerry will be licensed. It would be nice if RIM could admit it. 



8. pikapowerize

Posts: 1869; Member since: May 03, 2012

RIM needs a new and best marketing strategy..... they are loosing market because BB7 are hella expensive for people... and i like the BB PlayBook coz it offers a true multitasking (i think they offer the best multitasking and i like how they did it and it really looks like the webOS TouchPad, iPad and Android tablets are not that good in my eyes) and saw some youtube vid of Dev Alpha, it was amazing! and promising... and i'm really looking forward to a BB10 device.. licensing it is a good idea.. but dont forget that WP8 is also a license OS.. if they want to succeed, they need to license it cheaper than what mnicrosoft is getting on WP8/device! i really wish BB10 and RIM the best!!! im really looking forward for this!!!

5. bovcrx

Posts: 109; Member since: Mar 06, 2012

At one point in the 90's Apple was in the same situation, but look where they are today. So don't count our RIM just yet.

3. MeoCao unregistered

RIM must stick to BB10 no matter what, at least in short term or they'll face a meltdown a la Nokia but all signs point to sinking BB. Who will pay to jump on a sinking ship?

2. nnaatthhaannx2

Posts: 820; Member since: Oct 19, 2011

If played right, I think RIM has a chance in the "business phone" world. I know many people that have a business phone as well as a personal phone, and if done right, RIM could dominate the space again. They just need to focus and market to the right people. If you put out an ad in any old place, it really won't cut it. It reminds me of the Yoplait (or however you spell it) ads here. No one on a phone site is intrested in yogurt.... well.. at least I wouldn't think so. So if RIM focuses on business, not personal phones (because, really, no one wants a BlackBery device.... for their personal handset) they may be successful. Its about targeting the right audience, they really need to hit on business. And... after all that... I really don't think RIM will be able to pull it off. Why? Because they are losing these key fundamentals. Allow me to explain myself. Let's take the BBPlaybook for instance. It had that "true" multitasking experience that every new OS seems to offer, but it actually was good... and *innovative* (with the practical use of the bezel that was just an annoying part of every other tablet). What did they do wrong? They didn't have an EMAIL app. That simple. Sure, not that big of a deal, but BlackBery devices are targeted for business... a email app should be.... be.. idk the word for it ;). Anyways, that was a huge rant...

4. MeoCao unregistered

I wish RIM well and don't want another icon to dissappear, but business mobile will embrace cloud and RIM obviously still is busy with BB10 (for how long already). Things do not look good to RIM.

1. biophone

Posts: 1994; Member since: Jun 15, 2011

I think rim should it would make them more competitive.

7. pikapowerize

Posts: 1869; Member since: May 03, 2012

and i think if they will be a pure software company it will be a nice move.. but RIM still make the best QWERTY keypad!!

9. biophone

Posts: 1994; Member since: Jun 15, 2011

Yea I agree the qwerty does rock. I really hope bb10 gets rim back in the game and is a huge improvement.

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