RIM rumored to drop BlackBerry access fee

RIM rumored to drop BlackBerry access fee
RIM has lost quite a bit of market share to Android and iOS devices over the last few years. As it looks for ways to plug the holes and make its products more appealing, RIM believes that reducing costs may provide some relief.

Currently there is a BlackBerry server access fee that gets passed on to the carriers. A “senior source” spoke to BGR and said the company is looking into dropping that fee. While it would cost the company over $1 billion in revenue a quarter, the hope is that the carriers would increase sales of BlackBerry devices.

While competitive pricing is a factor in any sales environment, it doesn’t seem like a price break is going to be enough to sway the hordes of Android and iOS fans that already know what they want in a device. It may help in the situations where a customer enters a store with the intention of being “sold” a device by a salesperson, but it doesn’t seem like a cure all.

source: Electronista



1. darktranquillity

Posts: 285; Member since: Feb 28, 2012

I feels that costs are one of the main reason why rim isn't attractive especially in an emerging market like india. more than 90% of indian mobile users go for prepaid schemes and to keep a blackberry they've to spend atleast 5 times more than what they spend in prepaid schemes like for unlimited internet on phone usual smartphones have to spend 2 dollar and for the same in bb it just shoots up into 10 dollar a month. Not really attractive.

2. akita256

Posts: 98; Member since: Jan 26, 2012

RIM and MS just amaze me! How can they not see what is keeping people from buying their phones? They both keep focusing on and attacking the wrong issues!! Neither can see the forest for the trees. Unbelievable.

5. shadowcell

Posts: 300; Member since: Mar 28, 2012

Please do explain on how to save a multi-billion dollar company.

3. Roomaku

Posts: 278; Member since: Feb 06, 2012

Well that's cool maybe now I can get a Blackberry on Straight Talk, if I even care to.

4. -box-

Posts: 3991; Member since: Jan 04, 2012

Maybe if RIM didn't charge $200-300 on contract for their devices they'd sell better. AT&T's best-selling Blackberry is the Toch 9810, because it's $49.99 on contract. Makes it appealing as a QWERTY smartphone with 4G and a decent-sized touchscreen. Same phone on T-Mobile is $249.99 last I checked. It, of course, gets handily outsold by the Curve and Bold. Fail.

6. downphoenix

Posts: 3165; Member since: Jun 19, 2010

I think this would be a good move for RIM but only if they open up blackberry enterprise to other platforms (android, ios, etc.) as that can help curtail any loss of revenues and can also help them ensure a steady stream as many businesses that rely on enterprise wont have to maek the hard decision to cancel it as they give in to employee demands of ios/android.

7. remixfa

Posts: 14605; Member since: Dec 19, 2008

The only time a customer sees those extra fees is when they are prepaid. many companies, T-Mobile included charge an extra 10 bux for BB internet access on prepaid. It is built into the contract plans though, so the bulk of people would never notice it. That said, figuring out how to get a fully functional and relatively bug free OS10 out the door would be a lot more beneficial than this move, though it is a long time coming. seriously, charging for internet access.. on top of the carrier internet access charge? nuts.. especially when it has the worst internet browser of the major brands by far.

8. downphoenix

Posts: 3165; Member since: Jun 19, 2010

I assume its because of how browser traffic is routed on a Blackberry. They use data compression techniques, which means that the data is actually routed quicker. However, de-compressing that data is often slower than simply downloading the full data. The compression ideal would make a lot more sense really nowadays thanks to the data caps and the much more powerful phones, but fortunately they stepped away from this with the Playbook, which has an awesome browser, and serves as the basis for what BB10 will be.

9. remixfa

Posts: 14605; Member since: Dec 19, 2008

Opera mini browser compresses like 80% of the data. If your worried about your data use, its a great browser. Heck, its a great browser anyways. It follows a similar output method of going to their servers first, compressing it, then sending it to you.. without any extra fees.

10. jack1059

Posts: 72; Member since: Mar 31, 2012

RIM's biggest issues I believe are simply the cost of their phones / plans, and the lack of seemless integration for the average consumer. Drop the cost a bit and make the plans seemless. I dont care where the data comes from, and I shouldnt have to see having to add a BB data plan. Buy the phone, pick your plan at a competitive price and go. Bury the BB data pack issue into the background. I think that would help them quite a lot, as a lot of people I know like BB for BBM and the keyboard.

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