RIM invested 1.4 billion into R&D in 2010

RIM invested 1.4 billion into R&D in 2010
Research in Motion invested nearly $1.4 billion on research and development last year, the largest corporate R&D investment in Canada for the second year in a row. In 2009 RIM invested $1.1 billion into R&D. That’s a similar amount to the $1.3 billion that Apple invested in research in 2009. In general the perception is that Apple has been more effective at leveraging their investment; Apple saw rising profits and market share during that time period, while RIM has been shedding market share and stock value.

Apple’s R&D numbers are for their entire product line, which includes desktop computers, laptops, portable media players, and Apple TV. Both companies are developing two different operating systems, although Apple's OSX and iOS are both ongoing product lines while the work RIM put into their mobile BlackBerry OS the last year was largely a stopgap until their QNX-based BBX could make it to market.

This isn't an entirely fair comparison; Apple was disrupting the smartphone market and creating a new market for tablets, while RIM had to switch strategies mid-stream in the shift to BBX. Attempting to prop up old older product lines while re-drawing your road map is always a more cost-intensive proposition.

Clearly RIM is investing a lot of coin to try and change their market position. Their execution on the first iteration of BBX - the poorly-received PlayBook - left something to be desired. Market share for BlackBerry handsets has continued to drop in 2011, so for their sake let’s hope that the new BBX phones will be worth all that time, money, and effort.

source: Re$earch Infosource via BlackBerryOS

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7 Comments

1. GoodFella

Posts: 112; Member since: Oct 18, 2011

Shoulda put that 1.4B in something else...

2. Crusadion

Posts: 9; Member since: Aug 29, 2011

Bloody Hell, 1.4 Billion and still marketing almost carbon copies of the same dated device

3. remixfa

Posts: 14605; Member since: Dec 19, 2008

most of that research went into QNX i bet.

4. razblack

Posts: 8; Member since: Nov 15, 2011

lol lol lol lol...

5. mctcm

Posts: 204; Member since: Oct 19, 2011

Ahhhhahahahahahaha

6. windowsRocks

Posts: 155; Member since: Oct 28, 2011

No ways

7. refrigerate_me

Posts: 22; Member since: Nov 09, 2011

waste of money....

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