RIM fesses up to being behind the “Wake Up” campaign

RIM fesses up to being behind the “Wake Up” campaign
It looks like the mystery of the “Wake Up” protest has been solved – well, the who was behind it part, no one still completely understands what the point was. RIM has issued a statement and fessed up that it was, in fact, the “mastermind” behind this stunt.

We can confirm that the Australian ‘Wake Up’ campaign, which involves a series of experiential activities taking place across Sydney and Melbourne, was created by RIM Australia. A reveal will take place on May 7th that will aim to provoke conversation on what ‘being in business’ means to Australians.

Somehow after all of this Samsung ended up with the last laugh. Samsung ended up with a ton of free press due to the fact that many believed it was behind the stunt, but ultimately was spared any adverse reactions because it didn’t actually have any part of it.

Samsung said, “As a market leader in smartphones we think Australians have already woken up to the multitude of choices available, but kudos to whoever is behind the campaign.

source: AppleInsider



1. the_s2

Posts: 239; Member since: Nov 22, 2011

Sorry Sammy!! But why in the world would RIM ask iFans to wake up? It woulda made sense if Sammy did this, atleast they make class products.

12. SuperAndroidEvo

Posts: 4888; Member since: Apr 15, 2011

I know, RIM is like the "Walking Dead". I could understand if RIM made a superior product but they really don't anymore. I love Android, but even Apple & Windows Phone 7.5 make better products than RIM. I think RIM needs to practice what they preach & "Wake Up" as they so eloquently put it.

22. Chronos

Posts: 258; Member since: Feb 25, 2012

BB10 does make it seem like RIM is waking up at a very slow pace.

2. JGuinan007

Posts: 699; Member since: May 19, 2011

I knew it Sammy wouldn't stoop that low

3. taz89

Posts: 2014; Member since: May 03, 2011

told you taco that you shold not jump to conclusion and blame samsung :)

9. frydaexiii

Posts: 1476; Member since: Dec 01, 2011

lol, Taco would still blame Samsung even if the "Wake Up" signs had the Blackberry logo all over them...

16. taco50

Posts: 5506; Member since: Oct 08, 2009

Guess I was wrong. Sorry bit this move makes zero sense for RIM. sounds like they're the ones who need to wake up lol.


Posts: 12; Member since: Jan 06, 2012

Admitting you were wrong is a big step and takes guts Taco your growing up and I respect you a lil more now

18. remixfa

Posts: 14605; Member since: Dec 19, 2008

taco jumped to uninformed conclusions? never! next you will see him actually honor the bets he loses too.. what a crazy world.

25. taco50

Posts: 5506; Member since: Oct 08, 2009

You lost man, get off this site

26. remixfa

Posts: 14605; Member since: Dec 19, 2008

lol just as I called it. you were completely obliterated on the other thread with your stupid lies and Instead of facing it you run to another thread and act like nothing happened and your somehow right. taco your life must be so sad and pathetic .. I'd almost feel sorry for.you.. almost but not quite.

4. parkwaydr

Posts: 572; Member since: Sep 07, 2011

Rim should be very careful, it would be devastating to over hype and under deliver at this point.


Posts: 701; Member since: Jun 07, 2011

Yea i totally agree with you .. ir rim cant deliver they should'nt even talk

27. thephoneguy92

Posts: 191; Member since: Dec 29, 2011

But at the same time, this is make or break for RIM, so sell the hell out of BB10. If they make it as great as it sounds, they win. If not, they will still run the same course as before.

5. Pdubb

Posts: 249; Member since: Aug 08, 2011

Is RIM going to be a whistle blower on business practices in Australia.


Posts: 701; Member since: Jun 07, 2011

Oh look the Walking dead is trying to make a come back

8. kmichalec

Posts: 12; Member since: Mar 29, 2010

Really, RIM? This is what you feel it's a good idea to spend your money on? You've been run over digitally, you're bleeding money and market share left and right, and you felt this is what you should be concentrating your efforts and money on to try to "get back in the game"? A lame attempt at a "wake up" call to people who've already woken up and realized how out of touch your products have become? The best part is, by not letting anyone know who even was behind it, your other two major competitors (Apple & Samsung) reaped all the benefits of your lame attempt from all the press coverage. Smart. Really smart. Who runs your marketing department? Grade school kids? If this is your company's strategy, I'm sad to say, I think I you've just set your own death notice in stone.

10. NexusKoolaid

Posts: 493; Member since: Oct 24, 2011

They're bleeding personel, and bleeding market share, and they're urging the Apple croud to wake up? Oh, the irony...

11. protozeloz

Posts: 5396; Member since: Sep 16, 2010

ha! to all those who though it was Samsung! (me included) you owe them an apology !

13. adi4u4882

Posts: 137; Member since: Jan 10, 2012

I think RIM was a little too late for a April fool prank.

14. lateralus

Posts: 6; Member since: Apr 23, 2012

The worst time in rim's history to be making such a bold statement. They should've saved this idea for when (or if, for that matter) they are relevant in the industry again.

15. gallitoking

Posts: 4721; Member since: May 17, 2011

well I think that RIM hired those people to RIM stores and wake people up but somehow they got lost using the GPS on their BB and ended up in Apple stores...

17. taco50

Posts: 5506; Member since: Oct 08, 2009

Funny Gallito

19. remixfa

Posts: 14605; Member since: Dec 19, 2008

thats actually the funniest thing you have said in forever gallito. lol.

20. SuperAndroidEvo

Posts: 4888; Member since: Apr 15, 2011

gallitoking that was so funny. I let out a big laugh at the office. People came and asked me what was so funny!

23. matrix_neo

Posts: 334; Member since: Nov 03, 2011

Now we know who is the cuplrit... I have one question, why you Charlene wrote this article? Where is Allan, this is his favorite topic.

24. RazaAsad

Posts: 100; Member since: Nov 24, 2011

I am never a big fan of BB but I guess they are trying hard and there is still a market which wants to buy BB if offered with reasonable OS and thats what I am sure will be BB 10. Developers' Device looks good if made a little slim for consumers. They still have a chance but it depends how they play it as a last shot same like Nokia. (I am end up buying GSIII but if MS offers more freedom with its WP8 and if Nokia delivers its promises for a game-changing device for WP8, I will be buying that). Sorry for dragging Nokia into this, I couldn't resist. :)

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