It looks like the mystery of the “Wake Up” protest has been solved – well, the who was behind it part, no one still completely understands what the point was. RIM has issued a statement and fessed up that it was, in fact, the “mastermind” behind this stunt.
We can confirm that the Australian ‘Wake Up’ campaign, which involves a series of experiential activities taking place across Sydney and Melbourne, was created by RIM Australia. A reveal will take place on May 7th that will aim to provoke conversation on what ‘being in business’ means to Australians.”“
Somehow after all of this Samsung ended up with the last laugh. Samsung ended up with a ton of free press due to the fact that many believed it was behind the stunt, but ultimately was spared any adverse reactions because it didn’t actually have any part of it.
Samsung said, “As a market leader in smartphones we think Australians have already woken up to the multitude of choices available, but kudos to whoever is behind the campaign.”