Pop the champagne, Tim Cook - Apple conquers 41% of US phablet sales with the iPhone 6 Plus

Pop the champagne, Tim Cook - Apple conquers 41% of US phablet sales with the iPhone 6 Plus
It looks like Tim Cook will get the opportunity to write another jolly e-mail to his loyal employees, because the iPhone 6 Plus has racked up some unexpectedly great sales numbers. According to Kantar Worldpanel's data, between September and October Apple's first phablet conquered 41% of the big screen smartphone sales in the USA. 

Results from the survey show that 58% of iPhone 6 Plus buyers cited screen size as the reason they went with the phablet. The combination of a beautiful 1080p display and a large diagonal has proven quite alluring for the Apple crowd. Good thing Cupertino finally caved in and super-sized the iPhone, which it refused to do for years, because the company would have missed out on a significant market opportunity if it retained that kind of mentality. See for yourself - Kantar says that phablet sales represented 10% of overall smartphone sales between August and October, which is quite the leap compared to the measly 2% from the same period in 2013.

But what does that pose for the Android tribe, where oversized screens have been the norm with flagships for the past two years? Well, out of the many that bought the iPhone 6 or iPhone 6 Plus, only 9% are former Android users that went on to try something new.

Meanwhile, the Samsung Galaxy Note 4 hasn't been on sale long enough to truly assess how the 5.7-inch behemoth is doing on the market. However, the fact that a single device alone - the iPhone 6 Plus - has taken almost half of its USA market share, spells trouble for Samsung, LG, Google, and anyone else looking to sell a 5.5-inch or more smartphone.

Still, when the iPhone 6 Plus's initial growth slows down and new devices start showing up, the market could balance itself. Or not. We'll have to see what 2015 has in the cards first.


source: Kantar Worldpanel via SlashGear

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90 Comments

1. Takeharu

Posts: 283; Member since: Oct 28, 2013

I did not see that coming!

5. tury694

Posts: 167; Member since: Aug 25, 2014

Nokia Lumia 1520 is the only phone running a snapdragon 810 at the moment and it outclasses all competitors.

8. zunaidahmed

Posts: 1182; Member since: Dec 24, 2011

WTF r u talking about?

25. SuperAndroidEvo

Posts: 4888; Member since: Apr 15, 2011

Yeah man... I left that one alone. lol +1

30. Takeharu

Posts: 283; Member since: Oct 28, 2013

The 1520 has a Snapdragon 800... The 810 will be released next year...

44. Finalflash

Posts: 4062; Member since: Jul 23, 2013

I think he's a bit lost but that is fine. Back to the article though, the title and story are pretty much hype seeing as most of the iPhone 6 plus users were iOS users already. In other words, all those suffering from cognitive dissonance caused by the "perfect" screen size of 4 inches were finally relieved.

39. VZWuser76

Posts: 4974; Member since: Mar 04, 2010

Umm, no. http://www.phonearena.com/phones/Nokia-Lumia-1520_id8109 It's a snapdragon 800, not 810, or even 805 or 801. If you're gonna argue, make sure you have your facts straight.

76. Pattyface

Posts: 1658; Member since: Aug 20, 2014

He has said that in multiple articles... Not sure who he is trying to convince, this is a phone site so I'd assume we should all know the processor

62. corporateJP

Posts: 2458; Member since: Nov 28, 2009

Derp derp... Microsoft employees being paid to troll again...

9. SuperAndroidEvo

Posts: 4888; Member since: Apr 15, 2011

"Of the iPhone 6 and iPhone 6 Plus buyers, 85% were repeat iOS buyers and 9% churned from Android." So 41% of all phablets are the iPhone 6 Plus while 59% are Android & everything else? I don't really follow since most iPhone 6 & 6 Plus buyers came from iOS to begin with. It's not like they added an additional 41%... So the regular iPhones before the iPhone 6 & 6 Plus percentage went down so Android now REALLY dominates the none phablet market... Right? Something is not right with this data... Something has to give.

10. iampayne

Posts: 322; Member since: Aug 12, 2013

Huh? What exactly are you trying to compare? The iPhone 6 isn't a phablet so it gets rolled into the numbers with the 4S, 5, 5S. So no the regular iPhone percentages did not go down they went up. Apple's phablet market obviously went up because it was at zero.

13. SuperAndroidEvo

Posts: 4888; Member since: Apr 15, 2011

Yes that's right. They had no phablet & now they do. GREAT POINT! +1

40. VZWuser76

Posts: 4974; Member since: Mar 04, 2010

What he's saying is they didn't take that 41% from the existing pahblet market, only 9%. The other 32% weren't part of the phablet market before the 6 plus. They came from another iOS device that wasn't a phablet. So they didn't take 41% from the existing phablet market, they added 32% to it.

57. SuperAndroidEvo

Posts: 4888; Member since: Apr 15, 2011

Awesome. So they added to the whole phablet segment, not take over... I knew something was fishy. +1

12. SuperAndroidEvo

Posts: 4888; Member since: Apr 15, 2011

"Phablet sales represented 10% of overall smartphone sales, up from 2% for the same period in 2013." So Apple's iPhone 6 Plus owns 41% of the 10% phablet market share. We need to see the Note 4's numbers soon...

18. SuperAndroidEvo

Posts: 4888; Member since: Apr 15, 2011

So if 85% were repeat iOS customers & 9% were churned from Android, that leaves 6% to be either churn from Black Berry, Windows Phone, other OS, from feature phone & first time buyers (like kids/teens). I wonder what the churn from Apple to Android is?

17. donphone

Posts: 64; Member since: Oct 20, 2013

It's a misleading title to article. They achieved 41% of sales during the 3 month period ending in October for phablets. Luis should really edit the last sentence of the first paragraph to say "... conquired 41% of SALES..." not the same as market share...

20. SuperAndroidEvo

Posts: 4888; Member since: Apr 15, 2011

That's what I am trying to get at... That's why I say something has to give... It's not really complete or correct to say Phablet Market... +1

61. remixfa

Posts: 14605; Member since: Dec 19, 2008

Where did you get the 85% number? The whole thing is misleading. Only 9% of sales came from android cross over, so its a near straight vertical sales vector without any true growth of the platform... just a bunch of upgrades from other iOS users. Of course Apple doesnt care, they make a mint anyways. The phablet market grew from 2% to 10%.. so 500% growth in a year. That's impressive. What I'd like to know is of that 9% that came from android, how many were originally iOS users that went for bigger phones previously and switched to Android.

69. SuperAndroidEvo

Posts: 4888; Member since: Apr 15, 2011

79. ePoch270

Posts: 193; Member since: Sep 26, 2013

And was the 9% PHABLET users or just Android period? It's like he took a bunch of different %'s, put them in a cocktail shaker and poured them into this article.

24. Doakie

Posts: 2478; Member since: May 06, 2009

Marketshare is the amount of sales for a certain period. There are no accurate ways to reliably find out how many Galaxy Note 3's or 4's are actually in use so they cite the percentage of the sales and call it "marketshare". Slightly deceiving but it's been consistent this way for years now.

31. donphone

Posts: 64; Member since: Oct 20, 2013

Thanks for clearing that up. That jives with the definition on investopedia:http://www.investopedia.com/terms/m/marketshare.asp

83. E.N.

Posts: 2610; Member since: Jan 25, 2009

That's exactly right. Can't believe for years these fanboys have been throwing around the word "market share" not even knowing what it means.

81. QWIKSTRIKE

Posts: 1457; Member since: Mar 09, 2010

All the pent up iPhone 4s, 5, 5S uers waiting for a bigger screen bought the larger screen. For years they all have been waiting for their ship to come in and when it did they all ditched their old daily drivers in lieu of the new larger screen. Those that came from Android probably were past iPhone users and people looking to try something different.

84. engineer-1701d unregistered

bull sheet i have not seen any and i am in us capital area fake numbers and report, u cant sell a phone that's been hard to even get over the 30 other 5.5 and bigger phones in the usa

88. Nathillien unregistered

It's really simple. Apple took 40% of the whole US phone market share in the last month and however you split it (like phablets and non-phablets) you will usually get around the same percentage. 40% in this case. Which means Android took around 50% and Windows around 10%. You would probably get roughly the same percentage if you want to see how much market share Apple took in non-phablet category. 40%. So, this informaton about 40% of phablets sold basically doesn't hold any meaningful walue.

2. jaytai0106

Posts: 1888; Member since: Mar 30, 2011

Steve Job is somewhere motherf*ing about this :P

36. buccob

Posts: 2952; Member since: Jun 19, 2012

Im not saying that it was good that he died, but somehow I can imagine Apple with him alive and still offering 3.5" screens as the norm... :-/

41. VZWuser76

Posts: 4974; Member since: Mar 04, 2010

And no tablets other than with a 9.7" screen.

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