What do you see when you look at that light green line up above? A massive dip in Samsung's smartphone sales volume, that's what.
This has been the story for the South Korean electronics giant's smartphone division as of late, and we know that the company won't stand idly – a near 10% drop in market share over the course of just one year is pretty worrying, after all.
From what we know so far, Samsung will be going with a two-pronged approach – first, it'll slash the absolutely ridiculous number of marginally different devices it produces by as much as 30%, and also invest in tech that competitors will have a hard (if not impossible) time mimicking or outright copying.
Right now, this means advanced display solutions, including foldable screens that the company claims it will be able to produce in small quantities (30,000 to 40,000 per month) in the latter half of 2015, but it could be working on something else entirely at the same time, too. In any case, unless it's able to come up with something in the meantime, the company might be looking at an equally depressing third quarter in 2015.
Do you think Samsung will be able to recuperate and regain its share in the short term (or ever)? Or do you think that we're looking at the end of Samsung's dominion over the smartphone market, at least in terms of market share?