Phone makers' revenues explained in one chart

Phone makers' revenues explained in one chart
If you’ve looked at the state of the industry recently, you’d know that Nokia is still the market leader in terms of phone shipment volume, but it’s ceded the smartphone throne to Apple and Samsung. This has resulted in huge losses for the Finns, but just how do they compare to Apple and Samsung’s revenues? And what about the rest of the big phone makers? The chart below combines two criteria - the number of units shipped and the average selling price (ASP) - to draw a pretty accurate picture of who’s who in mobile.

The first thing you’d notice is the huge bubble representing Apple revenues - the company is furthest to the right which indicates that its ASP is the highest and it’s also elevated above all phone makers except for Samsung and Nokia in terms of unit shipments.

The second biggest player Samsung offers much more affordable handsets, but what’s particularly striking is the fact that Nokia sells the cheapest phone of them all. The ASP for Nokia has been dropping significantly with the demise of Symbian, driving margins down. Check out the rest of the players and their revenue in this self-explanatory chart.

source: Ben-Evans


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17 Comments

1. raymondma

Posts: 8; Member since: Oct 18, 2011

i think what apple's big bubble simply shows is how overpriced their products are, and that people are just too mesmerized to not notice they're being cheated on ahahahaha.. . .

4. Astreo

Posts: 105; Member since: May 05, 2011

Ooh you are so right ! oh wait...no you arent. 200$ for iphone 4s 16gb but oh whats this? 249$-299$ for any "high end" android that everyone who is an idiot keeps buying every three weeks? hmm yea we are the ones too mesmerized to notice were being cheated on lol.

5. kshell1

Posts: 1143; Member since: Oct 05, 2011

look at the off contract price $700. most high end androids go up to $650 at max the 64gb iphone4s is around $800-$900

9. gallitoking

Posts: 4721; Member since: May 17, 2011

the reason that is more ixpensaive is the brand... or do you actually believe Calvin Klein pants are made by angels... is the brand you are buying.. the iphone is more expensive because of the apple on the back.. ps.. thats why the XOOM didnt sell ..and Apple can named their price...

7. atheisticemetic

Posts: 377; Member since: Dec 18, 2011

glad you threw logic in your apple argument tho you are clearly one of the people to mesmerized to actually do retail research on "your" phone when the iphone dies, it will be like Christmas...

10. bbblader

Posts: 590; Member since: Oct 24, 2011

it may be that much there but here the 4s 16gb costs 1500BGN thats about 1000$ and dont get me started on the 64gb version...

15. ardent1

Posts: 2000; Member since: Apr 16, 2011

That's what happens when you have willing buyers and willing sellers for a premium product. Apple will not make crappy products -- it only wants to make the best products it can for its consumers and the chart shows all those willing buyers.

2. deacz

Posts: 162; Member since: Nov 02, 2011

yeap not to hard to see whos sucking ppl dry.

3. RaKithAPeiRiZ

Posts: 1488; Member since: Dec 29, 2011

reminds me of that Amoeba game

6. atheisticemetic

Posts: 377; Member since: Dec 18, 2011

Thumbs up if you came to this article because of the picture alone

11. LoneShaolin

Posts: 307; Member since: Jan 14, 2012

That's one hell of a fight.

8. jtucker1987

Posts: 89; Member since: May 06, 2010

Haha I love the picture

12. CUL8TR

Posts: 57; Member since: Feb 01, 2012

YES THATS ANDROID BEATING APPLE UM IM GONNA BITE YOU EAT YOU POKE YOU TRASH YOU SLICE YOU WELL ITS GOOD TO HAVE MANY CHOICES NOT LIKE APPLE WITH JUST 2 LOOK AT MERCS A SERIES CLK SERIES C SERIES CLS SERIES AMG SERIES BRABUS RANGE S SERIES SLK SERIES YOUVE GOT SO MANY CHOICE TO CHOOSE UNLIKE APPLE THERE OUT OV IDEARS STUCK WITH 2 BMW 3 SERIES 5 SERIES 6 SERIES 7 SERIES X SERIES THERE YOU GO SO IF YOU CAN AFFORD IT I DONT SEE ANYTHING WRONG DO YOU

13. LoneShaolin

Posts: 307; Member since: Jan 14, 2012

wut??

14. Paden

Posts: 262; Member since: Jul 07, 2011

FYI. The caps lock button is on the left part of the keyboard next to the "A" key.

17. SleepingOz unregistered

UMADBRO?

16. CUL8TR

Posts: 57; Member since: Feb 01, 2012

IPHONE4 WITH CHEAP GLASS BREAKS WHEN DROOPED AND CHARGE YOU £100 TO REPLACE THAT ONLY COST THEM £10 YEA WHAT A RIP OFF SO IF PLASTIC IS CHEAP AND GLAAS IPHONE SO WHY BUY PROTECTOR DUMBOOES IT SHOWS HOW SCREWED BRAINWASHED HOW UNSMART NO LOGIC PEOPLE ARE IN THE WORLD BUYING ICRP4 PHONES IF SAMSUNG FEELS LOOKS CHEAP 3GS WAS MADE WITH PLASTIC IF YOU DO FASHION TREND ALL YOU IFANS DRESS UP IN SKUGGY TRAMPY CHEAP CLOTHES THE ONLY THING U HAVE A DESIGNER PHONEIP4 SO WEAR DRESS UP TOMMY HILFIGER RALPH LAUREN ARMANI VERSACE CK PAUL SMITH D@G PRADA APPLE IP4 ONLY

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