Over a third of current iPhone owners are potential upgraders to the iPhone 7 and 7 Plus


According to research data by Boston-based firm Localytics, over 30% of iPhones currently in use are three or more years old. For example, the iPhone 5s from 2013 still holds a 17% user share, while even older devices like the iPhone 5 (2012) and iPhone 4s (2011) command single-digit shares.

Newer models like the iPhone 6 and 6s account for 30% and 19% of the total, while their larger 5.5-inch variants command 9% (iPhone 6 Plus) and 8% (iPhone 6s Plus). The 5-inch iPhone SE accounts for just 2% of a share, though.

Users holding onto their aging iPhones represent a potential market for the new iPhone 7 and iPhone 7 Plus. As it stands, a little over a third of current iPhone users are potential upgraders to the new models.

However, analysts don't expect them to upgrade immediately, as iPhone owners on average tend to hold onto their handsets a few months longer than those of other smartphones. This means they are likely to postpone their purchase, wait for the 2017 model, or move to an Android device.

source: Localytics

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12 Comments

1. Diego!

Posts: 876; Member since: Jun 15, 2009

Get ready for a 10,5 score in the PhoneArena review of all the models of the iPhone 7

10. Konkit

Posts: 19; Member since: Mar 23, 2016

and writer will ejaculate 20 times while writing review

13. Finalflash

Posts: 4063; Member since: Jul 23, 2013

NO....He will ejaculate the exact number of times he was told to by the grand overlord .... Tim Cook.... No more....no less

2. adi90

Posts: 554; Member since: Dec 21, 2015

My hunch is that iphone 7 will really deserve 10.5 .

3. Fona13A unregistered

Get ready for the fappening

4. bubbadoes

Posts: 1225; Member since: May 03, 2012

PA---free up your bandwidth and delete 75% of technie's essay's on here and dedicate this day to the iphone7 debut.

7. dubaiboy78

Posts: 455; Member since: Sep 19, 2014

Im expecting iphonearena to have 100 news/different articles related to iphone7 such as iphone 7 vs nokia 3310 showdown!!!

11. Konkit

Posts: 19; Member since: Mar 23, 2016

i7 vs S7 i7 vs S7edge i7 vs note7 i7+ vs S7 i7+ vs S7edge i7+ vs note7 i7 vs i6s i7 vs i6s+ i7 vs iSE i7+ vs i6s i7+ vs i6s+ i7+ vs iSE . . .

8. ibend

Posts: 6747; Member since: Sep 30, 2014

9. emcdonald75

Posts: 163; Member since: Nov 07, 2012

I'm only upgrading because I hope the new iPhone has a better radio and touch screen. My iPhone 6S Plus sometimes does not register my touch on the screen and I drop calls like crazy. My Galaxy Note 4 had better radio signals than the iPhone 6S Plus. I'm only keeping iPhone because of the number of exclusive iOS apps i have and I cannot find them on Android, even though developers keep promising Android releases.

14. Finalflash

Posts: 4063; Member since: Jul 23, 2013

Well, got some bad news for you...its going to be the same radio and touchscreen. Apple doesn't change uncore SOC components until its cheaper elsewhere.

12. roldefol

Posts: 4744; Member since: Jan 28, 2011

Unlike the move from 3G to 4 to 5 to 6, this is Apple's first incremental upgrade. No changes to screen size or resolution, just internals like processor and camera. I haven't heard from any current 6/6S users planning to upgrade.

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