Over 40% of dissatisfied Apple Watch owners would buy the next-gen model

Over 40% of dissatisfied Apple Watch owners would buy the next-gen model
According to a survey of 330 dissatisfied Apple Watch owners, a majority of those who aren't happy with the timepiece gave it enough time to see if would grow on them. 55% of the 330 said that they waited two or more weeks before deciding to stop wearing it. 17% knew within days that the watch was not for them, and 28% gave up on it within two weeks. 50% of the unhappy Apple Watch Sport owners have since stuffed their device in a drawer, while 65% of the unhappy Apple Watch owners did likewise.

So why was this group of 330 dissatisfied with their Apple Watch? Good question. 67% of them said that it ran too slowly, while 89% couldn't find the value in the watch. 80% thought that the functionality was too limited, and 59% complained that the battery didn't last long enough. 63% found that tilting the watch to get the time was an annoyance and 51% thought that the Apple Watch was too hard to use.

33% of those surveyed said that they bought the Apple Watch to evaluate it from a technology standpoint. While 36% of the 330 dissatisfied Apple Watch buyers say that they don't own the device anymore, 11% still wear it regularly and 19% wear it "somewhat" regularly. Interestingly, one-third of the respondents said that they no longer wear any watch on their wrist after giving up on Apple's smartwatch.

Despite being dissatisfied with their purchase of the Apple Watch, an incredible 41% said they were likely or very likely to purchase the next version of the Apple Watch. There has been some speculation that the next version of the timepiece will be a stand-alone model that won't need to pair with an iPhone to make/take calls.

source: Wristly via AppleInsider



1. zig8100

Posts: 243; Member since: Dec 13, 2012

Lol of course they will. Apple caters to idiots

4. contender

Posts: 29; Member since: Nov 30, 2015

you better put on a flame suit cause its just got real with that comment

13. AlikMalix unregistered

This is a group of unsatisfied people... Did you miss the point that this is different from those that are satisfied? You do realize that this group does not include even ONE person who bought an Apple watch and was satisfied? They only surveyed the ones that answered: "no I was not satisfied (please continue with the rest of questions)" in question #1. How else can this be explained to you? Satisfied people that bought an Apple Watch were NOT included in this survey. Did you know there are also unsatisfied group that bought android devices... did you know that there are people who were unsatisfied with an android device bought another one? So by your logic, Android manufacturers also "cater to idiots".... Think first....

15. contender

Posts: 29; Member since: Nov 30, 2015

He's just another android peasant don't entertain him stay humble we apple users don't entertain such nonsense

16. AlikMalix unregistered

shut up dude... your nature of posts make me cringe.... get a better hobby... Impersonating some religious derivative of an iFan isn't fooling anyone...

18. contender

Posts: 29; Member since: Nov 30, 2015

If you cringe over a post on phonearena I suggest you seek medical attention why don't you put down the pizza and diet coke and actually do somthing with yourself #keyboardswarrior

19. AlikMalix unregistered

Hey, I enjoy tech sites like PA, but I dont impersonate others - this is for discussing mobile tech, not play dress-up like a little girl... you're littering the forums.... And it's annoying... I cringe because others trolls like you, actually site your posts to act like real iOS users are like that

23. contender

Posts: 29; Member since: Nov 30, 2015

The funny part is you keep responding to my post, I simply stated my opinion on this article then you go ahead and insult me is this what has become of phone arena so much negativity If I wish to trolling let me troll but you do not have to respond , it brings you below down to my level I hope you learned somthing today I shall not entertain you no more

27. AlikMalix unregistered

That's just it, you aren't leaving an opinion either biased or unbiased, based on all your 12 posts you did nothing but redicule an iOS user by acting like a religious Apple nutcase - which is insulting and it makes everyone's experience on PA a worse one (all because you cannot understand why iOS devices are liked by so many people). I'm only trying to stop you from doing this garbage. It really is annying. I hope you learned something today, hopefully you'll grow up on your next post.

59. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Maybe he isn't acting, I know the rest of your aren't acting. So what makes him any different? Just curious?

55. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

No, you usually start it.

56. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Though you are right in principle here is where you are wrong. It doesn't matter that they were disdatisfied. The point was even though they were, 40% said they still would buy the next model.

64. engineer-1701d unregistered

thats 330 of what could and is 1.5 million unhappy iwatch idiots sucking on the apples before they matured

65. engineer-1701d unregistered

do u think they contacted every watch own and asked them this no just a handful i guarantee its 1 million upset users if not more

66. AlikMalix unregistered

What do you think percentage wise of unsatisfied android watch customers? Wanna bet real money it's a lot higher?

63. engineer-1701d unregistered

good job shapple you now made people hate watches all together mission accomplished

2. shiftt

Posts: 333; Member since: May 03, 2015

That that proves the point that Apple doesn't make good- let me rephrase... the best products.. They just have a loyal fan base.. Good night

5. contender

Posts: 29; Member since: Nov 30, 2015

2015 was Appleā€™s most successful year ever, with revenue growing 28% to nearly $234 billion. This continued success is the result of our commitment to making the best, most innovative products on earth

7. Fallen1

Posts: 288; Member since: Nov 14, 2014

Said no one ever... aside from the actual revenue

31. kudus

Posts: 52; Member since: Oct 23, 2014

yeah Apple become rich & succes cus of iSheep like you.

45. 47AlphaTango

Posts: 729; Member since: Sep 27, 2015

LOL. What about me? I have an android phone. An ipod touch. And a windows device. What would you call me then?

52. natypes

Posts: 1110; Member since: Feb 02, 2015


57. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013


17. AlikMalix unregistered

If you read the source article you'll also find the omited part. Here let me help you out: "Wristly, which in a recent study found Apple Watch to have a 97 percent satisfaction rate among owners, polled more than 330 users who were ultimately dissatisfied with their purchase" So they polled 11,000 people, found 97% (10,670) were satisfied, then made a big deal out of the 3% who weren't.... And all you trolls are eating it up... (probably going to link to this article for years)...

21. nodes

Posts: 1159; Member since: Mar 06, 2014

just save your time, sir. these peoples don't understand what this article is about.

33. Macready

Posts: 1821; Member since: Dec 08, 2014

The "big deal" is that almost half the unhappy users would buy one again. That's indeed quite ... interesting, from a loyalty point of view. Especially if you notice that most of those don't wear the device anymore. Money to burn....

34. AlikMalix unregistered

Do the math: 40% of 3% that are unsatisfied --that's 1.2% of all Apple Watch buyers (how is that a big deal)... I bet bigger percentage keep buying android or Samsung even thought they were unsatisfied with their device...... or they liked it enough to give it a second try when Apple releases and upgraded version 2.0

35. Macready

Posts: 1821; Member since: Dec 08, 2014

No, that's not how it works. The reason for this follow up survey is that Wristly themselves wanted to eliminate the positive bias that stems from the 97%, simply because people are more likely to take the time to fill out their questionnaire if they are happy. In other words, they themselves acknowledge that the 97% number is likely far from representative, but delving into the smaller negative response, gives a more detailed insight.http://fortune.com/2015/11/10/apple-watch-stopped-wearing/ And as for Android, Android users have a large variety of makers and phones to choose from, with very different user experiences. Apples and oranges comparison. Not to mention the fact that it's unlikely that a large chunk of those "unhappy" Android users would throw the costly device into a drawer after a few weeks, only to buy the next one up.

37. AlikMalix unregistered

So, 97% say they're satisfied with their Apple Watch, and 3% say they're not, out of which 40% of that 3% isn't so unsatisfied that they'd give it a try again when Apple puts out an upgraded version.... And somehow, we should all concentrate on the 1.8% that say they're unsatisfied to a point that they wouldn't buy one? I'm missing your point... Do you think that apple should just drop making Apple watch? and make something concentrating on only 1.8% (that wouldn't buy the next one)? Are you avoiding the real picture here? 97% are happy what Apple made (mind you, it's the best selling smartwatch to date - so compared to any other smartwatch - this is a HUGE number).... But lets concentrate on a mere 1.8% that wouldnt buy one again and ruin the experience for the next 95%+ line of consumers. The only value the "follow up" survey has - is to satisfy a curiosity blip that is irrelevant in the real world! Lets find out how Gear S or Gear S2, or Moto 360 satisfaction ratings doing and ask them? For the sake of a debate (I got nothing to do tonight, as you can see): Why are all the trolls eating this up as if it's actually 40% or whatever that are unsatisfied with Apple watch when it's only 3% or 1.8% that would never buy one again? Whats your take on that?...

40. Macready

Posts: 1821; Member since: Dec 08, 2014

"And somehow, we should all concentrate on the 1.8% that say they're unsatisfied to a point that they wouldn't buy one? " Clearly, statistics aren't your expertise or you wouldn't ask this question related to positive bias.... What you call "the real picture", isn't a reliable one for the reason already mentioned by the source of the number. Yes, even if the positive outcome of a research cannot be reliable due to bias, the negative response or more specifically, the sub gradations and answers within that group, *can* (not the same as will) be. If you don't understand that concept, I advise you to do more research on the subject of statistics in general, rather than making unsubstantiated and uninformed claims.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.