white as their preferred color, closely followed by black with ~19%. Brown, rather surprisingly, ranked third with ~8%, followed by Red (~7%), Blue (~6%), and Silver (~6%). With the exception of brown, all the top ranking colors, as you can see, are fairly common with smartphones.Out of 20 color options, a respectable ~21% of the nearly 2,500 participants chose
Sure, one could mount a fairly credible argument that this is the result of the consumer base being conditioned to subconsciously equate black and white with tech, but we'd imagine that's only partially true. There are other, very real factors involved, including the cost of supporting as wide a range of color options. Not only would manufacturers be inviting chaos into their supply chain, but also in their manufacturing plants—coloring plastics and metals isn't always so simple, especially if strict quality assurance policies are in place.
In conclusion, black and white do, and will continue to, dominate the market for two reasons: we like it, and it's cheaper. Thoughts?