Our latest poll shows why manufacturers are relentlessly pushing black and white smartphones

Our latest poll shows why manufacturers are relentlessly pushing black and white smartphones
While even industry experts are sometimes bewildered by certain moves that manufacturers make, it's generally true that these same companies are quite methodical and approach consumers with cold, hard data in hand. Case in point: colors available for the smartphones in our pockets. You'd think that makers are missing out by not going for an offbeat palette, but the fact is that consumers like black and white. And if you don't trust research firms or manufacturers with this, then our very own poll from yesterday ought to convince you.

Out of 20 color options, a respectable ~21% of the nearly 2,500 participants chose white as their preferred color, closely followed by black with ~19%. Brown, rather surprisingly, ranked third with ~8%, followed by Red (~7%), Blue (~6%), and Silver (~6%). With the exception of brown, all the top ranking colors, as you can see, are fairly common with smartphones. 

Sure, one could mount a fairly credible argument that this is the result of the consumer base being conditioned to subconsciously equate black and white with tech, but we'd imagine that's only partially true. There are other, very real factors involved, including the cost of supporting as wide a range of color options. Not only would manufacturers be inviting chaos into their supply chain, but also in their manufacturing plants—coloring plastics and metals isn't always so simple, especially if strict quality assurance policies are in place.

In conclusion, black and white do, and will continue to, dominate the market for two reasons: we like it, and it's cheaper. Thoughts?

If it were up to you, what color would your smartphone be?




1. fistigons

Posts: 368; Member since: Feb 11, 2012

My mom customized her Motorola Turbo II black and orange. I gotta admit it looked pretty cool.

2. TrevorB1

Posts: 64; Member since: Dec 30, 2015

Woo! 59 votes for Orange! Honestly if they said Burnt Orange, that is what I would choose over regular orange. Obnoxious Orange even.

3. ThePython

Posts: 902; Member since: May 08, 2013

Obvious conclusion is obvious. Black and white just works, people like it. I love black.

5. Arch_Fiend

Posts: 3951; Member since: Oct 03, 2015

I Love White Women.....Oh Wait We're Talking About Phone Colors In That Case I Like Silver/Gunmetal.

6. TrevorB1

Posts: 64; Member since: Dec 30, 2015

Haha! That's what I thought also whenever I read his post!

7. Arch_Fiend

Posts: 3951; Member since: Oct 03, 2015

Lol Ikr.

4. Arch_Fiend

Posts: 3951; Member since: Oct 03, 2015

Wood/Bamboo Should Have Been A Color Option.

17. TerryTerius unregistered

That's a material, not a color. Really, that's a separate question altogether.

20. Arch_Fiend

Posts: 3951; Member since: Oct 03, 2015

I Know That But It Still Changes The Color Of Your Phone.

8. legiloca

Posts: 1676; Member since: Nov 11, 2014

Potato colored would be great.

21. andynaija

Posts: 1255; Member since: Sep 08, 2012

I thought you said you wouldn't talk to anyone with a potato colored phone?

9. TrevorB1

Posts: 64; Member since: Dec 30, 2015

The blood of my enemies would have also been a great color.

10. A.to.Z

Posts: 43; Member since: Dec 31, 2015

11. Moose

Posts: 418; Member since: Jan 05, 2015

This poll is biased. You should have offered only 3 choices: black, white, another color. By offering so many color choices you spread the vote of those who don't like black or white so thinly that it looks like a vast majority prefer black or white. What would your results look like if you added up all the other colors and compared that total with black and white?

12. Commentator

Posts: 3722; Member since: Aug 16, 2011

Poll question: If it were up to you, what color would your smartphone be? Not a "biased" poll at all. The poll isn't about "Black and White vs. EVERYTHING ELSE." It's asking people what their favorite smartphone color is. I'd be a little insulted if my color was green but the only options they had were Black, White, and Another Color.

14. boosook

Posts: 1442; Member since: Nov 19, 2012

Sony design center, 9.00 a.m. Designer: "Hey, we made a poll... you know what? The vast majority of users voted for "another color", so please build this phone in another color!" Engineer: "Ok, which color?" Designer: "..."

13. SuperAndroid507

Posts: 361; Member since: Jan 06, 2014

Wow, first time the highest voted option is the one I chose, haha!

15. mintveritas

Posts: 11; Member since: Dec 25, 2015

I would have pared down the options myself. Salmon, Maroon, Cyan? "Metallic". I voted for orange, but I'd pick a brown phone too!

16. MrAnonymous

Posts: 94; Member since: May 25, 2014

I prefer a device with a metallic shade or matte white back and a clean full black display on the front.. More like Xperia Z5/Z2/OnePlus one etc....

18. sissy246

Posts: 7083; Member since: Mar 04, 2015

I love white phones

19. squishypanda8

Posts: 46; Member since: Aug 28, 2015

Why don't people like grey?

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