For a start-up that has hitherto released just two smartphones, OnePlus has made quite a name for itself. With bold marketing strategies and great smartphones at low prices, the fledgling firm certainly knows how to get people interested. The invitation system for its handsets can be tedious, and the launch of the OnePlus 2 hasn't gone down as smoothly as it perhaps should have. This partially the reason why co-founder Carl Pei has made an audacious attempt to gain himself an internship at Samsung, from which he believes he could learn a lot about the smartphone business.
'Here's an idea', he notes:Even though OnePlus has been very disruptive over the past couple of years, Pei retains much respect of an OG such as Samsung. In a post on his personal blog entitled
However, in citing a few "less-than-stellar" quarters on Samsung's part, Pei implies that he could pass on some of the info he has learned in his time at OnePlus, particularly in engaging with the community. In suggesting he be taken in as an intern, he also offers a swap deal, with OnePlus open to the idea of hosting a Samsung executive and sharing info on how the start-up goes about its business.
It's a fascinating, brazen move from Pei, and while many will read it as tongue-in-cheek, he's clearly serious about his ambitions. He also, by the tone of the piece, seems confident enough that Samsung might consider the approach, and in a market where companies spend as much time bickering as working together, it could be a refreshing collaboration.
Something like a kid helping his granddad use a computer while the old man passes on a lifetime's vast wisdom and experience, Samsung could well take a chance on this one. It'd present a decent marketing stunt from both sides, and while OnePlus has a great deal more to gain, not even Samsung can afford to get complacent in the ever-changing mobile landscape.
Samsung has yet to publicly respond to Pei's article.