OnePlus One release date and price unveiled


The OnePlus One brags about being the “2014 flagship killer”, and while it’s been a while since we last heard about a phone-killer (remember the times when every other Android phone wanted to be the iPhone killer?), the OnePlus has one rock solid argument to be the one - its price.

In the United States, the OnePlus One's price is set at the extremely affordable $299 for the base 16GB model, while jumping to a 64GB version increases the cost only slightly, to $349. That makes it half the price of the just launched Samsung Galaxy S5! Moreover, while rival companies like Apple charge a fortune ($100 to be exact) for a 2x bump in internal storage, the OnePlus One has decided to charge $50 more for a 4x bump in internal storage with the 64GB model it offers. That's what we call really aggressive pricing.

For international buyers, the new phone offers surprisingly great deals as well: while you’d expect the OnePlus One to cost €299 in Europe (that’s how major phone makers usually convert us prices into euros), the phone actually reflects the clear difference in value between the US dollar and the euro, and its price for Europe is set accordingly - to just €269 for the 16 gig version (€299 for 64GB model). You can see the full price list for different markets right below.


In terms of release date, we now have the company officially committing to launching the OnePlus One en masse in Q2 2014 (it's scheduled to arrive in mid-May), so this most likely, means that the phone will arrive in late June. However, in just two days, on April 25th, the phone will go on sale in limited quantities for a lucky few. At such a price, though, even if you're not first in line, the wait should be well worth it. 

The OnePlus One will arrive to the US and Canada, as well as to the UK, Austria, Belgium, Denmark, Finland, France, Germany, Italy, the Netherlands, Portugal, Spain, Sweden, and Taiwan.

Related phones

One
  • Display 5.5" 1080 x 1920 pixels
  • Camera 13 MP / 5 MP front
  • Processor Qualcomm Snapdragon 801, Quad-core, 2500 MHz
  • Storage 64 GB
  • Battery 3100 mAh

FEATURED VIDEO

48 Comments

1. AndroidStuff

Posts: 47; Member since: Feb 24, 2014

Real Flagship Killer !!! now Samsung, HTC, LG, Sony will be scratching their heads :D

3. Bootutu

Posts: 228; Member since: Jul 11, 2013

They don't need to, they got brand name and huge marketing budgets behind them, nexus is cheap too with top end hardware, but still doing far less in terms of sales.

5. Jobayer

Posts: 167; Member since: Feb 22, 2013

I think you forgot about the bad camera and small battery :3

20. kabhijeet.16

Posts: 889; Member since: Dec 05, 2012

Nexus is selling good as per the availability. But non-expandable memory, Camera & battery are affecting sales.

23. jaytai0106

Posts: 1888; Member since: Mar 30, 2011

Indeed. Brand new smartphone will still be outselling the OnePlus. The general consumers have no idea what OnePlus even is at this point let along how great it is. Beside, Cyanogen isn't for everyone. A lot of people (average consumers) loves to have flashy UI or something easier to use. Me being a Nexus 4 user for a long time, it wouldn't be a problem for me. Give it a couple years, they will make a huge impact in the market.

27. jaytai0106

Posts: 1888; Member since: Mar 30, 2011

Brand name smartphones* typo XD

10. Killua

Posts: 270; Member since: Nov 25, 2013

I'm still not really sure if it could really be called "Flagship Killer". Nexus killer, maybe. Samsung is a bit difficult to kill especially because of their great after sales service, which I assume is a weakness for OnePlus.

15. dickwyn

Posts: 621; Member since: May 07, 2012

there is really a lot to say but saying it's a flagship killer is totally wrong. True, the One Plus One does blow away every single smartphone out there in terms of price to performance ratio. But when you look at what HTC, Sony and Samsung are offering, they are all having their unique points. But to ask a non tech savvy person to upgrade from their current phone is just too much to ask because they would rather go with a known brand rather than just buy a low cost high speced phone from a company created by the VP of another company

18. akki20892

Posts: 3902; Member since: Feb 04, 2013

Great phone for who don't see brand to buy phones. And people can enjoy beauty of this phone with this price.

32. Ashoaib

Posts: 3282; Member since: Nov 15, 2013

Now this is called value for money... now learn something iboys... a lesson for you

35. WallStreetWolf

Posts: 289; Member since: Apr 08, 2013

There is value for money in the iPhone line. Also, the last time I checked, the iPhone sits on top or close to it year after year in real world performance marks. The value proposition is in iProducts resale and trade-in value. The phone supplies you an easy to use and fast smartphone ecosystem that pairs well with all of their other products and by the end of your contract term, it still gets you more money back than what you paid for in upgrade price. And while we are at it, what kind of product support can I expect from this device. They don't even scratch the chin of companies like Samsung, Apple, Sony, LG, HTC, or BlackBerry. I know its early in this companies life, but lets not talk about value until we gauge the entire purchase decision. Price to performance is not the only thing you have to take into account when purchasing a new device.

2. Johnnokia

Posts: 1158; Member since: May 27, 2012

So what is the countdown of "two days" from now in the official website? Hopefully, it will be released sooner than the end of June. I also liked the removable back cover

4. adwienc

Posts: 136; Member since: Mar 26, 2014

Too big!

33. SleepingOz unregistered

That's what she said!

6. AfterShock

Posts: 4146; Member since: Nov 02, 2012

Decent pricing. This has win all over it.

7. shuaibhere

Posts: 1986; Member since: Jul 07, 2012

Instead releasing this in US...where more people will shell out $500 to buy a iphone....they should release in india...it'll be a huge hit....

9. shuaibhere

Posts: 1986; Member since: Jul 07, 2012

I mean $500 more

17. __0__

Posts: 242; Member since: Jan 07, 2014

Shut up indian , most Americans buy phones on contract. Enjoy your crappy Indian branded phones

22. shuaibhere

Posts: 1986; Member since: Jul 07, 2012

It was never meant insult.. Americans have the wealth to buy phone for $650... While most indians don't.... That was my point... And most of us don't buy indian phones...we buy branded phones...

29. networkdood

Posts: 6330; Member since: Mar 31, 2010

It is fake wealth here in the states...going into debt is not wealth...

24. CyberFalcon

Posts: 223; Member since: Apr 17, 2014

@__0__ : Now what is ur problem???

42. jiggs

Posts: 1; Member since: Apr 27, 2014

Lol crappy Indian phone, I'm sure you love living inside your Utopian american bubble where everything else qualifies as "crappy". Reality checks here all those named brands you talk about are designed right here in India and as a by produce we get the crème de la crème of the pick at rock bottom prices.

46. goldensmile

Posts: 2; Member since: Aug 20, 2014

yea..... Americans buy phones on contract despite making 3000 bucks a month

8. Planterz

Posts: 2120; Member since: Apr 30, 2012

Holy crap! I was expecting $399 for the 16gb and $350-400 for the 64gb. It looks like they're following the India/China business model of only charging slightly more than manufacture cost and making profits on volume, rather than charging 2-3x more manufacture cost to fund the marketing. A $50 for a 16 - 64gb bump isn't much more than the difference between a 16 and 64gb microSD card, so that's extremely reasonable. Unlike the $200 jump the Cupertino douchecanoes charge for their fruit. Now, where's the OnePlus 8-9" tablet?

11. seanwhat

Posts: 321; Member since: Jul 11, 2013

too big, waste of good potential.

12. iTechies

Posts: 88; Member since: Dec 28, 2013

it might have a nice specs, but oneplus one? never heard of it. we dont know if its quality is good enough.

13. djcody

Posts: 228; Member since: Apr 17, 2013

Soon it will be available i getting 2 of them :) finally competition is back!!!

14. mike2959

Posts: 694; Member since: Oct 08, 2011

Sounds awesome. But I think it just might be only us waiting in line. The advertising budget is, YouTube.. Also the G3 will top everything that's out on it's release.

16. itsdeepak4u2000

Posts: 3718; Member since: Nov 03, 2012

Great all round things but please launch it in India as well.

19. ErenJaeger

Posts: 119; Member since: Apr 22, 2014

Does this phone include micro SD card slot?

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.