One in Five iOS device owners would rather change banks than use another OS

One in Five iOS device owners would rather change banks than use another OS
London based market research firm, Gfk Group, conducted a survey in several countries to take a closer look at consumers’ brand loyalty to their smartphones. The survey was conducted in Brazil, China, France, Germany, Japan, Italy, Spain, UK, and US. Gfk Group found that the more a user uses applications and services on their device, the less likely they are to switch brands in the future. The threshold seems to lie at seven apps. Once consumers surpass seven apps they tend to be more loyal to the device type.

When polling consumers who owned both an iPad and an iPhone, Gfk found that one in five people believed changing to another type of smartphone would be more difficult that switching banks or gas or electricity providers.

When it comes to user experience, 72% of smartphone users say they find their device easy to use. When asked what prevents them from switching device types, three trends emerged:

  • 33% didn’t want to changes their current smartphone set-up
  • 29% were disinterested in learning how to use another type of smartphone
  • 28% viewed having moving their content such as music, videos, books, and apps to another type of smartphone as a deal breaker

When it comes to integration, 72% of smartphone owners think it is important to be able to access content on any Internet connected device. When looking at people who own a smartphone, a tablet, and a PC, this percentage jumps up to 80%.

As manufacturers decide what areas of their products to focus on, this survey provides some great insight into how to attract and retain customers. It seems that is becoming more important than ever to offer a wide variety applications and be able to manage content between multiple devices in order to maintain customer loyalty.

source: Gfk Group via SlashGear

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38 Comments

1. mctcm

Posts: 204; Member since: Oct 19, 2011

People resist change? Holy cow, what a revelation

19. DetroitTech

Posts: 66; Member since: Nov 02, 2011

That\'s only 20%. That is not good. So the vast majority would rather change their OS. Not sure what this post is trying to prove.

2. Jobes

Posts: 364; Member since: Oct 27, 2011

3.5 inch screen and 3g why would they change :)

16. tacohunter

Posts: 408; Member since: Nov 06, 2011

I see every day people with even smaller screens then 3.5 inch both smarthphones and regular phones. Even my cellphone is smaller screen. And I'm sure they'll have their reasons to stick with 3G rather then 4G.

3. hateftotti

Posts: 225; Member since: May 03, 2011

It means that this group have not seen new Samsung ads yet!

4. tomast

Posts: 50; Member since: Oct 16, 2011

Whats up with all this apple fans are loyal crapp??? I love apple but who cares

17. andro.

Posts: 1999; Member since: Sep 16, 2011

Some are so mad for or loyal to apple they have actually sold kidneys to pay for ipads or iphones. Such is the sad state of those snared by apples marketing techniques

35. Kease

Posts: 36; Member since: Sep 30, 2011

Hmm, I never thought of selling a kidney. But could I live without it? Better ask siri...

36. ILikeBubbles

Posts: 525; Member since: Jan 17, 2011

lol THIS i think may be among the best posts ive ever seen on phonearena.

5. ecml490 unregistered

Never saw an article written by Charlene before. Hopefully this is your last because this is a terrible article.

6. som

Posts: 768; Member since: Nov 10, 2009

iPhone lovers did not want to change to other OS smart phone because they are willing to die with Steve Jobs.

7. Hallucinator

Posts: 390; Member since: May 24, 2010

You people are idiots(Referring to Fandroids) You can talk about Apple fans as sheep or whatever you want. You are just as bad if not worse. So shoosh it. Especially you som. You are just a classless worthless human being.

8. ecml490 unregistered

I agree with you, in a way. But I own an Android though I'm not an "fandroiod" and I hate the OS. I like iOS a lot better but just needed a bigger screen. But no need to overly bash everyone...

9. Hallucinator

Posts: 390; Member since: May 24, 2010

Not everyone, just the ones who find that they know what everyone else should like or dislike. There are some top notch Android enthusiast and same for Apple Enthusiast. I just get annoyed with the ones(on both sides) who just feel it necessary to degrade anyone who does not agree with them. As for som, he/she is just worthless.

11. remixfa

Posts: 14605; Member since: Dec 19, 2008

life is a choice. if one OS fit everyone, there would be just one OS.

37. ILikeBubbles

Posts: 525; Member since: Jan 17, 2011

remixfa sir; you are a GOD amongst men.

12. theBankRobber

Posts: 682; Member since: Sep 22, 2011

Wow u make no sense, u hate android but stick with it for the bigger screen. Just no sense what so ever, thats a poor excuses of someone who hates something.

14. ecml490 unregistered

Well considering that I got big hands it makes it a little hard to type on a 3.5 inch screen causing me to make a lot of typing errors. I own the Epic Touch so called 4G right now with the 4.5 inch screen which makes typing a whole lot easier with less errors, which I'm using the phone right now to respond to your comment. But if the next iphone comes out with a bigger screen I will get it.

38. ILikeBubbles

Posts: 525; Member since: Jan 17, 2011

well ecml490, if you really want you could run stock MIUI, it has a very iPhone interface. :) only you'd have to use one of android's most popular features: Freedom. :) enjoy.

10. networkdood

Posts: 6330; Member since: Mar 31, 2010

Android guy here - yes, APPLE does have many 'blind' customers, but everyone has a choice - having iphones around is a good thing for everyone as it keeps the competition pushing to improve.

13. tacohunter

Posts: 408; Member since: Nov 06, 2011

the more i read the more i think it are the android people who follow their brand blindly.

15. tacohunter

Posts: 408; Member since: Nov 06, 2011

the android people on this site not a regular normal android user.

28. networkdood

Posts: 6330; Member since: Mar 31, 2010

Tacohunter, you are probably correct as only a few guys at work root their Android - the others just have it cause they like the big screen and gingerbread smoothness.

22. taco50

Posts: 5506; Member since: Oct 08, 2009

Fandroids can't accept people prefer Apple. Dark world you live in.

29. networkdood

Posts: 6330; Member since: Mar 31, 2010

Taco, that sure is a dumb statement as I am married to an APPLE owner - although, she does not own a MacBook - I plan on buying her a CHROMbook.

18. Smokn04cobra

Posts: 22; Member since: Feb 20, 2011

Tacohunter, I think you need to do a little more reading, or maybe take a few more English classes. I have trouble taking advice from someone who can't form a proper sentence. Also, the world is full of people who can't think for themselves because they are too ignorant and/or too lazy. There are a lot of people who won't do their own research and just go off advertisements or what they hear. Those would be the people who won't switch to another device, or maybe they just found the OS that suits their needs or wants the best.

30. networkdood

Posts: 6330; Member since: Mar 31, 2010

Laziness is abound in America. The last 4 phones I have purchased after doing some research on such phones. Man, this RAZR is a beautiful piece of artwork and the phone has great battery life along with its smooth UI. Not too keen on the MOTO/VZW crapware - but, that has been taken care of.

20. taco50

Posts: 5506; Member since: Oct 08, 2009

More proof iOS is better

21. Johnny_Mnemonic

Posts: 240; Member since: Oct 05, 2011

That's what she said

24. dmakun

Posts: 382; Member since: Jun 06, 2011

Hey Taco! do you read this as some victory for IOS? It says 1 in 5 IOS users will stick with IOS that leaves out 4 that could switch in a heart beat. Not saying they'll jump ship to android cos there is still windows phone which offers a more flexible user experience than your precious IOS. i mean do the math 5-1= 4 and for the now meager market share IOS has compared to android, why so cocky?

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