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Forget the S9 launch, Apple wants you to switch from Android

By Daniel Petrov

Published: Feb 27, 2018, 4:28 AM

On the cusp of the Galaxy S9 launch, Apple tells you how to switch from Android

In a slew of suspiciously well-timed ads, Apple takes to the airwaves with a couple of videos that explain how easy it is to switch from Android to iOS, and why you would be better off for it. The first of the videos explains how the transfer is done, then the next puts the emphasis on the iOS updates speed and security.

The other two extol the virtues of Apple's support ecosystem, and its commitment to be environmentally-friendly. In any case, all four vids take you to Apple's Switch section of its website, which explains to you step-by-step how not to be lured by the fresh Galaxy S9, but come into the warm, loving and monopolistic iOS embrace, from which there is no turning back.

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Daniel, a devoted tech writer at PhoneArena from 2010 to 2025, has been engrossed in mobile technology since the Windows Mobile era. His expertise spans mobile hardware, software, and carrier networks, and he's keenly interested in the future of digital health, car connectivity, and 5G. Beyond his professional pursuits, Daniel finds balance in travel, reading, and exploring new tech innovations, while contemplating the ethical and privacy implications of our digital future.