O2 in the U.K. decides against selling BlackBerry PlayBook due to customer responses

O2 in the U.K. decides against selling BlackBerry PlayBook due to customer responses
The BlackBerry PlayBook launched today in the U.K. and If you live there and were planning on buying the 7 inch tablet, don't run into any O2 locations. The carrier has decided against offering the tablet to its customers and in response to O2 subscribers who say that they want to buy the device, the carrier says it refuses to sell the BlackBerry PlayBook because of "issues with customer experiences".

O2 has decided before against offering its customers a device it didn't believe in. About 2 months ago, the mobile operator decided not to offer the Sony Ericsson Xperia Play to its clients, citing below average customer experience and units plagued with bugs.

In the letter sent to those O2 customers interested in the PlayBook, the carrier adds that it is working with RIM on future PlayBook releases and even said that it hasn't 100% completely ruled out offering the current model sometime in the (way distant?) future.

Having carriers refuse to sell your products is the not the way to start a comeback. As we reported earlier today, RIM announced Q1earnings below expectations and cut its own forecast for second quarter earnings and expected profit for fiscal 2011. Combined with a delay in the U.S. launch of the 4G version of the BlackBerry PlayBook, RIM's stock dropped 14% after-hours.

source: Engadget

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1. vvelez5

Posts: 623; Member since: Jan 29, 2011

Look a company that listens to its consumers. Very smart move. Sad for RIM I actually like the playbook but it's true I wouldn't purchase it.

4. downphoenix

Posts: 3165; Member since: Jun 19, 2010

actually a smart company gives their customers the most options possible. Sounds to me like O2 is playing favorites to Android and iOS. Smart companies give customers as many options as possible.

5. cheetah2k

Posts: 2319; Member since: Jan 16, 2011

Would O2 cease mobile phone operations if there was an overwhelming response from customers to close up shop?? Thats like saying, there's a bridge, now I want you to jump off it. I think this is all a publicity stunt to give RIM a kick up the ass...

2. Owlet

Posts: 450; Member since: Feb 21, 2011


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