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Non-Google Experience Android smartphone appears likely to hit market this year

Posted: , by Alan F.

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Non-Google Experience Android smartphone appears likely to hit market this year
If there is one lesson that manufacturers took away from the Amazon Kindle Fire's success last year, it is that non-Google Experience Android devices can produce profits. According to the CEO of Skyhook Wireless, Ted Morgan, the Kindle Fire experiment is about to be repeated this year with a smartphone from a Major Brand. It could be a Facebook Phone, an Amazon Phone or a phone bearing the name of any well known tech-related company. If you want a clue, according to The Verge, Facebook's R&D budget has been rising without any major new product to show for it. Last year's HTC Status offered a Facebook button but was in every other aspect your ordinary Google-centric Android model.

In an interview with Technology Review, Morgan said that many manufacturers are getting upset with Google. Morgan has his own bone to pick with the Mountain View crowd after Google forced OEM's to use their own location technology instead of Skyhook's. The company does provide technology that uses Wi-Fi networks to better pinpoint a phone's location.

Amazon's Jeff Bezos and the Amazon Kindle Fire

Amazon's Jeff Bezos and the Amazon Kindle Fire

The Skyhook location based technology that Google ordered replaced is back as part of a new Android handset that replaces the Google Experience the same way that Amazon replaced Google's apps on the Kindle Fire. Users of the tablet can use the Amazon Appstore, buy content from Amazon along with cloud-based storage.

There is no definitive word as to who is funding the development of the phone, but if it breaks Android off in another direction entirely, it is not going to be considered good news over at Google HQ.

source: TechnologyReview, TheVerge via Phandroid

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posted on 05 Apr 2012, 17:13 8

1. snowgator (Posts: 3604; Member since: 19 Jan 2011)

Yeah, but the Amazon Kindle Fire is a very unique device. It already had a built in name recognition and a built in audience, and a huge consumer-based company willing to sell it at a loss to get sales over the life of the device. And the Tablet market is nowhere as near as cut-throat and crowded as the smartphone market. Not sure how Kindle Fire translates to success in any other way.

posted on 05 Apr 2012, 17:42 2

2. theBankRobber (Posts: 682; Member since: 22 Sep 2011)

Well said

posted on 05 Apr 2012, 18:08 2

3. Gusto (Posts: 28; Member since: 20 Mar 2012)

Hope they do this to make a better device and with good support. I wouldn't like a device who is marginally better with a worse support.

posted on 05 Apr 2012, 19:35 3

4. k1ng617 (Posts: 264; Member since: 13 Oct 2009)

If it is Facebook that is in charge of the programming, just look to the Android app's consistently low reviews to get an idea of how poorly the entire UI will run.

My honest opinion: Stay away!

posted on 05 Apr 2012, 23:47

5. roscuthiii (Posts: 2233; Member since: 18 Jul 2010)

Hmm... could it be an Amazon/Facebook collaboration? Maybe come with Amazon's Appstore & UI and be socially networked through Facebook?

posted on 06 Apr 2012, 00:48

6. DigitalMD (Posts: 226; Member since: 17 Feb 2010)

Laughable at best. Ugly more than likely

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