Nokia's new "Time to #switch" Lumia video takes a jab at the black and white iPhone 5

Nokia's new
Nokia is taking a page from Samsung's book, and released a video directly aimed at the Apple iPhone 5, reminding in a more subtle way than the "barista" ads that consumers have more choice elsewhere.

That elsewhere is, of course, the Lumia handsets slated for release when Microsofts preps Windows Phone 8, and their colorful bods in particular. Both the Lumia 920 and the midrange Lumia 820 are coming wrapped up in jolly shells, or buttoned down colors, depending on what your needs and desires are. 

Most of you said they like the Windows Phone 8's multiple color scheme in our poll results, so it is definitely something to emphasize before the competition.

That is why Nokia is taking aim at the "monochromatic" world of the iPhone, which is only available in black and white. Of course, you can paint it any color you want, or put a case on it afterwards, but these cost additionally. Have a look at Nokia's Apple jab below and tell us what you think.

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29 Comments

2. tiara6918

Posts: 2263; Member since: Apr 26, 2012

Nokia's new color scheme with the wp8 lumia is really something we haven't seen before in a smartphone and the new handsets are an eye candy compared to the old black and white trend of the iPhone

5. bobfreking55

Posts: 866; Member since: Jul 15, 2011

i have a feeling that if this WP Color craze goes boom, iPhone will join in as well next generation and they'll reason that they had it on the iPods long ago. just like with the Panorama, Notif Bar, Siri and all.

16. Nathan_ingx

Posts: 4769; Member since: Mar 07, 2012

So the iPhone name will be iPhone Colour 5S????

23. tigermcm

Posts: 861; Member since: Sep 02, 2009

if apple tries to say they did colors first than Sanyo needs to come back in the picture and show apple what's up. does anyone remember sanyo 8100, 8200, 8300, and even 8400?

28. Techsword

Posts: 31; Member since: Apr 30, 2012

Did you notice the Ipod touch had colors? Testing the waters maybe?

7. xray174

Posts: 85; Member since: Nov 21, 2011

i know the gs3 has blue white black brown gray pink red colors

9. CX3NT3_713

Posts: 2359; Member since: Apr 18, 2011

Yes, but those colors, seek a little weird. ?. IMO...

12. CX3NT3_713

Posts: 2359; Member since: Apr 18, 2011

Seem****

30. ogy_dogy

Posts: 453; Member since: Jun 29, 2012

Boring, i love my cyan lumia :)

3. sportsinger75

Posts: 71; Member since: Nov 11, 2011

Lame...

8. xray174

Posts: 85; Member since: Nov 21, 2011

why because ppl should only be able to choose white and black colors like in iprison

4. CX3NT3_713

Posts: 2359; Member since: Apr 18, 2011

Haha ,, very good video,, it scares ifans, too think different.... GO NOKIA

6. bayusuputra

Posts: 963; Member since: Feb 12, 2012

this is funny! haha..

10. antmiu2

Posts: 550; Member since: Jun 19, 2011

damn the first 30 secs of the video made me sad.. but its true tho

11. flipjzn

Posts: 257; Member since: Jun 22, 2012

well, goodluck to them. I hope they sell as much! :))

13. Seymur unregistered

Nice ad

14. Amiya

Posts: 11; Member since: Sep 08, 2012

Nokia may release in any colour but black & white will always remain most popular........

15. AppleConspiracy

Posts: 637; Member since: Oct 18, 2011

I didn't expect Nokia would fall on this pathetic level as Samsung did, but hey, these are difficult times, right? No. They too don't understand the basic concept of marketing. Even the most amateur marketing "experts" know that anti-commercial is actually commercial. So this is also more a commercial for iPhone, showing its social power, than it is a commercial for Nokia, that showes how small it is and tries to be like the Big Brother.

24. -box-

Posts: 3991; Member since: Jan 04, 2012

I disagree. The Samsung and Nokia ads show how non-conformity and self-independence is good and how shallow and mindless the fruit company's product-buyers are. I am yet again reminded of the Futurama episode "Attack of the Killer App".

17. Bashed

Posts: 1; Member since: Oct 03, 2012

Well, I'm sold, off I go to the Nokia store right now to buy a nice new Lumia 920, woohoo. Oh...

18. Reverence

Posts: 224; Member since: Jul 16, 2012

Awful..........i still prefer iphone 5 cuz it has the best CPU nd most no of apps nd games like Asphlat 7 heat to take full advantage of the GPU.......Lumia has none...out dated processor...s4 pro is new......no apps.... BTW will nokia stop producing these stupid ADs nd launch the device first..atleast make it up fr pre-order.......... ill get note 2...its way better than this thing...

19. LumiaLover

Posts: 237; Member since: Sep 27, 2012

It will be really interesting to see how well the 920 does when it is eventually launched. There has been a lot of hype and I'm still just about hooked on getting one. The trouble is, as some people have stated on here, it's not available yet, and when it is available there are rumoured to be all kinds of exclusivity deals being done across Europe and the price looks like it might be a bit high. Realise that WP8 hasn't been officially launched yet, but Nokia are playing a dangerous game in my opinion. By the time the phone is maybe available on my carrier, there will be any number of awesome new Android phones available, the new Blackberry 10 handsets, more WP8 handsets and Apple might have even got their act together on IP5. 920 does currently have some fantastic stand out features but the importance of these will diminish as time moves on. HTC have the same constraints as Nokia in terms of WP8 launch, but that hasn't stopped them announcing carriers and prices. C'mon Nokia...get your fingers out of your bottoms and let's see what your plans are.

22. Aeires unregistered

Very cool, but it was missing one thing that would have made a bigger impact, all the drones with their heads down should have been wearing white earpods.

25. -box-

Posts: 3991; Member since: Jan 04, 2012

Yeah, with them being taken out as it gets closer to the front of the line for discomfort and dissatisfaction

26. Muzhhur

Posts: 261; Member since: Sep 14, 2012

I would prefer that any lumia 920 with some batman special edition design, that could be a ikiller for sure

27. Nathan_ingx

Posts: 4769; Member since: Mar 07, 2012

Batman??? Who you kidding dude?? These are not childrens toys... I am a fan of batman too, but no way i want batman on my phone. I'll be like Alfred going though Bruce's gizmo.

29. SemperFiV12

Posts: 949; Member since: Nov 09, 2010

I thought Samsungs commercials were funnier... I cant speak of the effectiveness yet. All I know is Nokia has made an amazing product and they should market the crap out of it (or market it while poking fun at kicking the crap out of inferior iProducts). And I say that without trying to sound so strong.

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