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Nokia's new "Time to #switch" Lumia video takes a jab at the black and white iPhone 5

By Daniel Petrov

Published: Oct 03, 2012, 2:00 AM

Nokia's new "Time to #switch" Lumia video takes a jab at the black and white iPhone 5

Nokia is taking a page from Samsung's book, and released a video directly aimed at the Apple iPhone 5, reminding in a more subtle way than the "barista" ads that consumers have more choice elsewhere.

That elsewhere is, of course, the Lumia handsets slated for release when Microsofts preps Windows Phone 8, and their colorful bods in particular. Both the Lumia 920 and the midrange Lumia 820 are coming wrapped up in jolly shells, or buttoned down colors, depending on what your needs and desires are.

Most of you said they like the Windows Phone 8's multiple color scheme in our poll results, so it is definitely something to emphasize before the competition.

That is why Nokia is taking aim at the "monochromatic" world of the iPhone, which is only available in black and white. Of course, you can paint it any color you want, or put a case on it afterwards, but these cost additionally. Have a look at Nokia's Apple jab below and tell us what you think.

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Daniel, a devoted tech writer at PhoneArena from 2010 to 2025, has been engrossed in mobile technology since the Windows Mobile era. His expertise spans mobile hardware, software, and carrier networks, and he's keenly interested in the future of digital health, car connectivity, and 5G. Beyond his professional pursuits, Daniel finds balance in travel, reading, and exploring new tech innovations, while contemplating the ethical and privacy implications of our digital future.