Nokia steals the show to become the most mentioned brand at MWC 2018

Nokia steals the show to become the most mentioned brand at MWC 2018
HMD Global, the company that successfully revived the Nokia mobile phone brand, had a great Mobile World Congress (MWC). The Finns managed to score almost two dozen awards during the 4-day trade fair, more than it did last year at MWC.

Even though it faced fierce competition from Samsung, which unveiled the Galaxy S9 and S9+ the same day, HMD Global made quite a splash with its new lineup of Android smartphones and the Nokia 8110 4G aka the “banana phone.”

According to a survey published by Brandwatch in partnership with Twitter, Nokia was the most mentioned brand during MWC 2018, surpassing giants like Samsung (2), Huawei (3), Google (4), and Apple (5).

Moreover, HMD's CPO Juho Sarvikas confirmed his company received 21 awards at MWC, a new record for the Finnish handset maker considering last year it got only 17.

HMD has a pretty strong Android lineup this year, but the star of the show was probably the Nokia 8110 4G, a feature phone that will soon be available for purchase for just €80. The Finnish company heavily relies its marketing decisions on nostalgia feelings a certain device can trigger among Nokia fans. I'm personally waiting for a brand new Nokia Communicator. I'd definitely buy one.

source: Twitter, Juho Sarvikas (Twitter) via Nokiamob

FEATURED VIDEO

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.
FCC OKs Cingular's purchase of AT&T Wireless