Nokia steals the show to become the most mentioned brand at MWC 2018

Nokia steals the show to become the most mentioned brand at MWC 2018
HMD Global, the company that successfully revived the Nokia mobile phone brand, had a great Mobile World Congress (MWC). The Finns managed to score almost two dozen awards during the 4-day trade fair, more than it did last year at MWC.

Even though it faced fierce competition from Samsung, which unveiled the Galaxy S9 and S9+ the same day, HMD Global made quite a splash with its new lineup of Android smartphones and the Nokia 8110 4G aka the “banana phone.”

According to a survey published by Brandwatch in partnership with Twitter, Nokia was the most mentioned brand during MWC 2018, surpassing giants like Samsung (2), Huawei (3), Google (4), and Apple (5).

Moreover, HMD's CPO Juho Sarvikas confirmed his company received 21 awards at MWC, a new record for the Finnish handset maker considering last year it got only 17.

HMD has a pretty strong Android lineup this year, but the star of the show was probably the Nokia 8110 4G, a feature phone that will soon be available for purchase for just €80. The Finnish company heavily relies its marketing decisions on nostalgia feelings a certain device can trigger among Nokia fans. I'm personally waiting for a brand new Nokia Communicator. I'd definitely buy one.

source: Twitter, Juho Sarvikas (Twitter) via Nokiamob

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19 Comments

1. Settings

Posts: 2943; Member since: Jul 02, 2014

Nokia is still a sellable brand.

3. PenTiltoKet

Posts: 552; Member since: May 18, 2016

Nokia brand is very good. Comeback from death, sell 10 million smartphone. The other fruit brand, comeback from death, only sell 850K smartphone. Perhaps the other fruit brand know they're brand value. So, they proud selling less than 1 million phone in a year

7. meanestgenius

Posts: 21769; Member since: May 28, 2014

Nokia/HMD is incredible, there is no denying that. The “other fruit brand” has absolutely nothing to do with this article. It’s clear that this “other fruit brand” has caused you immense pain. You act like a scorned lover concerning them.

8. PenTiltoKet

Posts: 552; Member since: May 18, 2016

Im mentioning the other fruit brand to say that nokia brand is really valuable. It really show how great and shining nokia by mentioning the failure of bb

10. meanestgenius

Posts: 21769; Member since: May 28, 2014

You’re mentioning the “other fruit brand” to troll them, just like you constantly do in their articles. BlackBerry has nothing to do with Nokia’s value or success. Mind you, BlackBerry doesn’t even make phones anymore, but that’s a hard truth you’ll continue to deny.

23. BlackhawkFlys

Posts: 908; Member since: May 07, 2014

Common bro, there is no need to get so emotional.

24. meanestgenius

Posts: 21769; Member since: May 28, 2014

LMAO! Posting facts isn’t getting emotional.

25. cheetah2k

Posts: 2213; Member since: Jan 16, 2011

I really hope they bring back the Communicator series like the E90 flip phones. I still have mine (retired now) but if they put a FHD screen in it and android, it'll be a massive hit amongst the business community!

2. Whitedot

Posts: 766; Member since: Sep 26, 2017

Indeed, I ma particular impressed with Nokia 7 Plus . Seems like they hit right money for value spot. This phone is a real looker, has really decent specs and comes with pure Android Oreo on board.

6. meanestgenius

Posts: 21769; Member since: May 28, 2014

I expected no less from Nokia/HMD. They’ve been on a roll and proving all of the doubters wrong, as well. Congrats, Nokia/HMD!

13. Sparkxster

Posts: 1213; Member since: Mar 31, 2017

Nokia is doing great!! Keep it up Nokia!!!

14. ryq24

Posts: 875; Member since: Oct 17, 2011

Nokia 7 plus looks promising.

15. Furkan

Posts: 552; Member since: Feb 25, 2017

If you compare Nokia's UI with Samsung,LG etc. it is too bad. I wont buy any Nokia phone till they leave using stock android

16. SIGPRO

Posts: 2815; Member since: Oct 03, 2012

Stock Android is better and faster. No commercials and bloatware!

18. hemedans

Posts: 755; Member since: Jun 01, 2013

1. install substratum and theme your phone. these themes are better than those found in Miui or samsung UI. you can even theme app like playstore and whatsapp. its free from playstore. you can even make your phone look like touchwiz if you like samsung look. 2. install Nova launcher, customize icon, and other home screen customization. advantage of stock android is that you can customize it the way you want, no compability issues.

17. ImperialDynamics

Posts: 84; Member since: Nov 30, 2012

No surprise at all. Personally if i were to buy a high-end Android right now i'd buy the Nokia 8 Sirocco. It has the great design of Samsung flagships and more frequent and guaranteed updates.

19. xq10xa

Posts: 808; Member since: Dec 07, 2010

I feel like they would do awesome in the US if they just priced their phones a bit more competitively like the Moto line. Awesome phones...gonna pick one up. Love me some Nokia.

21. luis.aag90

Posts: 272; Member since: Aug 12, 2014

They achieved that with the Nokia 6 (2017) when they offered it through Amazon. I think the Nokia 6 (2018) and Nokia 7 + would hit the sweet spot because they are comparable to Moto midrangers.

22. Djz89

Posts: 441; Member since: Aug 25, 2014

Bought a Nokia 3, terrible phone, with adds. Only problems and lag, went back to my old xa, also terrible, but way better than nokia 3. Hopefully these higher priced ones is alot better. I love nokia, but that nokia 3 was a very big letdown, it actually made me consider another brand for my new upgrade. I don't know if I'll take the chance with another nokia.

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