Nokia phone sales off to a very good start, on path to reach 10 million in first year


Nokia is back. The phone company that dominated the early 2000s has been resurrected and we have both smartphones and feature phones like the re-imagined Nokia 3310 available for purchase, but how popular are they and are they selling well?

HMD Global introduced the first Nokia phones in February 2017 at the Mobile World Congress in Barcelona, and ever since than it has sold "millions" smartphones and "tens of millions" features phones, according to the company's own Pekka Rentala. This official confirmation came on September 2nd and accounted for all four Nokia smartphones on sale.

Just recently, IDC confirms that Nokia phones are selling well. "It's a great start," says IDC research director Francisco Jeronimo

IDC estimates that the Nokia brand already ranks number 5 in Finland and has a 0.4% global market share. The agency says Nokia smartphone sales stood at 1.5 million for the first half of the year.

Putting the pieces together, analyst and former Nokian Tomi Ahonen gives the following break-down of sales:

  • Q1 (China only) sales - 0.1 million (IDC, calculated)
  • Q2 (June only) world launch - 1.4 million (IDC, calculated)
  • Q3 (Global, 3 months) about - 2.5 million (TomiAhonen Consulting estimate)
  • Q4 (2 new models added, Xmas Q) - 3.5 million (TomiAhonen Consulting, preliminary forecast)

The analyst estimates Nokia has sold around 4 million smartphones until now, with a strong Holiday quarter ahead of it. Counting next quarter as well, which is traditionally weaker in terms of sales numbers, Ahonen considers that Nokia is on track to reach 10 million phones sold in just one year.

Not a bad start, is it?

FEATURED VIDEO

13 Comments

1. worldpeace

Posts: 3133; Member since: Apr 15, 2016

"The analyst estimates Nokia has sold around 4 million smartphones until now" So, they predict that Nokia will sell 6 million smartphones in this one last quarter? good luck with that

12. meanestgenius

Posts: 22043; Member since: May 28, 2014

The Nokia name is strong worldwide. They certainly can pull off 6 million in this last quarter.

13. Beijendorf unregistered

Tomi Ahonen estimates 3.5 million units sold in Q4, not 6 million. The 10 million units sold estimate includes Q1 of 2018, which would make it one year after the launch. What I find interesting is his estimate involves Nokia releasing two new devices this quarter, given how fans are waiting for the Nokia 2 and Nokia 9.

2. amasog

Posts: 552; Member since: Aug 22, 2013

Nokia? LOL!

3. SIGPRO

Posts: 2817; Member since: Oct 03, 2012

Yes Nokia! And no they never died!

4. Spedez

Posts: 542; Member since: Aug 29, 2014

My next phone will definitely be Nokia. Phuk Samesung.

8. htcisthebest

Posts: 436; Member since: Nov 15, 2011

Phuk Apple.

6. sks1969

Posts: 108; Member since: Mar 04, 2012

And how many windoze phones did they sell? ;-) in 3 years

7. uncle_gadget

Posts: 1050; Member since: Sep 20, 2017

I bet Nokia is like, see we should have went Android to begin with. If Nokia has been the first OEM to jump on Android, which I said many times in the past; the landscape of smartphone would have been different. Android to me was the obvious best move from Symbian. They first have a UI similar to each other, and Nokia would have been able to keep it same market, as they were basically the cheap phone leader. Samsung would not have been where they are now per se and Apple likely wouldn't be where they are either. Nokia would have been able to keep the phones at their same price ranges and they woudl be the ones selling 300M phones buy now every year, not Samsung. Samsung simply would have been the Apple of Android, being the best seller of premium Android phones, but would have not been so good on the cheap end do to not being able to compete against Nokia who already had over 350M users. They should have never did that Microsoft deal. Whoever was the CEO of Nokia, needs to have him return every dime of money he was paid on that bad deal and sued to oblivion.

9. SIGPRO

Posts: 2817; Member since: Oct 03, 2012

That rat Elop came from Microsoft and became head at Nokia's phone division. Then decided to sell the division to Microsoft. Elop or Eflop as he is known is one of the biggest rat in mobile history!

10. domfonusr

Posts: 1084; Member since: Jan 17, 2014

The Elopocalypse was a real shame, indeed. I am glad to hear some good news for Nokia, hopefully the estimates will hold up for the next quarter.

11. meanestgenius

Posts: 22043; Member since: May 28, 2014

Awesome news! I said the Nokia brand would make a strong comeback, and this is proof of that. HMDing the Nokia brand proud.

* Some comments have been hidden, because they don't meet the discussions rules.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.