Nokia CEO: "We're encouraging of HTC and Samsung and Microsoft to have devices in the market"

Nokia CEO:
Nokia’s chief executive Stephen Elop bet the farm on Windows Phone as Nokia’s main and only smartphone platform in February 2011, and then this looked like a decision that was supposed to bring Microsoft out of its mobile gutter and establish it as the third smartphone platform.

Things didn’t quite turn that way. Nearly two years after its launch, Windows Phone is still suffocated by Android and Apple devices. What’s worse, we are continuously hearing rumors that Microsoft is not happy about it and is planning to release its own Surface phone in 2013. This move should probably worry Nokia, and for the first time today Elop admitted such a possibility, and weirdly enough welcomed it.

Here is his response to how Nokia would react to a potential Surface phone:

Of course, that does not endorse the rumor for a Surface phone, but admits the possibility. And if the Surface phone follows the same logic as the Surface tablet, it would be that Microsoft is not happy with what its vendors are bringing to market. And this should worry Nokia, don’t you think?

source: Nokia earnings call via TheVerge



1. No_Nonsense unregistered

And do nothing to improve your own phones? Helping other manufacturers when you have better phones than them makes no sense, Mr. Elop. Get Nokia outta the doldrums before helping HTC and MS.

6. CDGMobile

Posts: 29; Member since: Sep 26, 2012

Hey at least Nokia isn't joining patent wars 2012 and all that jazz. I mean it not a good way to run with the competition, but it better than how other companies are acting

24. Aeires unregistered

Elop gets it. For Nokia to succeed, they need W8 to succeed, which means more OEM's doing well with the OS is good for nokia. When W8 gets well established on phones & tablets, then it's game on for each manufacturer. Until then, they all need each other. Some people are too clouded in their love/hate for certain mobile OS' that they can't see the forest for the trees.

25. PhenomFaz

Posts: 1236; Member since: Sep 26, 2012

totally agree...for a product to succeed there has to be enough of a market for it and market can only be made when others are blowing horns about that same product. In a way the companies apart from Nokia are doing free advertising for a commodity which is coomn amongst them and that helps Nokia as well

37. XPERIA-KNIGHT unregistered

True! and to put it simple......there needs to be competition...only then will people want to compare and argue more over who has the best windows phone which will ultimately make the interest and need for a nokia phone more appealing. And since Nokia feels they have the best in the windows game, competition will only make them shine more brightly as samsung does with android...

31. No_Nonsense unregistered

He isn't wrong in saying so. But he should be behind MS to keep WP on track/earlier than scheduled date of release so that the ecosystem grows.

49. phil2n

Posts: 519; Member since: Apr 30, 2012

+100 for you. in that case, the w8 gets popular and we all know that nokia can stand out of all that phone

33. jackhammeR

Posts: 1548; Member since: Oct 17, 2011

Nokia is by far the most innovative phone manufacturer. Look at Lumia's spec...and even dig a little bit deeper to the same beginning of the N-Series.

2. MeoCao unregistered

Don't get it, does he say he is encouraged or encouraging? I guess he says he is encouraged and then I can't believe that he is sincere that he is happy to have serious competition.

7. wendygarett unregistered

When you do a homework no one appreciate yours and give you an 'F', you felt sad isn't it. But when 'someone' tries to copy you, follow you, admire your homework, eventhough 'someones' know it will result an 'F', you will definitely felt happy because 'someone' does inspired you!!! iPhone was a failure, but what's happen now? Why? Because 'someone' does inspired Apple's homework --- APPS!!! Too bad Apple doesn't appreciate that and claim 'someone' is a stolen product sigh... Nokia is the one who invent 1st phone with camera, and all OEM copy (cough, is follow) Nokia, and the golden age of Nokia BEGINS that LOL

10. kshell1

Posts: 1143; Member since: Oct 05, 2011

That was a true and well thought out comment.

13. wendygarett unregistered

Thank you once again LOL

18. kshell1

Posts: 1143; Member since: Oct 05, 2011

your welcome

22. pegasso

Posts: 285; Member since: Nov 27, 2011

Nokia isn't cameraphone inventor, but, who care...

34. jackhammeR

Posts: 1548; Member since: Oct 17, 2011

maybe not but the've developed the technology much more than any other company

3. sheik

Posts: 249; Member since: Sep 12, 2012

I love the way he welcomes the competition, But Surface Windows Phone will definitely crush the weakening sales of Nokia W.phones for its MS brand sake alone

30. KingShango

Posts: 89; Member since: May 16, 2012

Why does everyone think a Surface phone would be so awesome? What would be special about it? It wouldn't have PureView, wouldn't have PureMotion screen technology and probably would't have CityLens. And a Surface phone also wouldn't have the slick magnesium case because that would interfere with NFC. I really don't see how a Surface phone would be so superior.

32. smartphone

Posts: 160; Member since: Oct 21, 2011

I think microsoft is making a Phone and Nokia is making a tablet but this year they both decided not to mess with each other as they both have their best products to introduce to the market. Any way if google cant make a best android phone how can you suppose microsoft will make the best windows phone. their previous phones were disasterss and Nokia, HTC and samsung have years of experience in ecxellent phones production.

35. asseek

Posts: 164; Member since: Sep 12, 2012

he didn't say that MS surface phone, will be amazing, he meant that everyone is talking about the surface phone, but MS don't have any experiance in phones production so mainly it will be a failure

45. amihk

Posts: 13; Member since: Sep 04, 2012

Just like the Xbox was a failure because MS had no experience building game consoles and got some random Asian company to build it?

36. KingShango

Posts: 89; Member since: May 16, 2012

Another point is that even if MS does make a Surface phone someone will have to build it for them. MS could have some random asian company build it OR they could have a company with a reputation for building quality phones, has awesome in-house tech and they just invested a billion dollars in. Remember back in the summer when Nokia hinted at something really big for the spring. A Surface phone built by Nokia could be pretty awesome.

4. omacmagics

Posts: 42; Member since: Dec 27, 2011

I really don't understand how he is encouraging it when they "Nokia" are suppose to be the leading phone manufacturer for Microsoft, which in turn should help both companies. If things come to past with a surface phone they'll just be competing amongst themselves from the merger.

5. pokharkarsaga

Posts: 545; Member since: Feb 23, 2012

The CEO's statement is more biased to MS than Nokia as he is former MS employee.

8. amihk

Posts: 13; Member since: Sep 04, 2012

I think a Surface phone would be very bad news for Nokia, as their main advantage in the Windows Phone space is that they supposedly offer the flagship product for the ecosystem and work more closely Microsoft than any other product company. Sure they have some of their own apps, but most of them are available to any product in the ecosystem. Then they have some hardware bells and whistles, which are nice but not really worth paying the premium price for. Is wireless charging really so much better than micro USB? It actually adds to your clutter and you have to pay a chunk of change for the accessory. I might appreciate being able to use the touchscreen wearing gloves if I lived in the Tundra, but I don't . Low light photography? Sounds good, but I don't go to clubs much and rarely photograph unlit nightscapes. These features might win some people over if the product were competitively priced, but it sounds like they will price the 920 at an iPhone 5 level.

11. wendygarett unregistered

Is nexus phone hurts OEM sales?? LOL I don't think surface phone hurts nokia LOL

12. amihk

Posts: 13; Member since: Sep 04, 2012

Does a WP8 OEM have any ability to skin the user interface to differentiate their product from stock WP8? LOL I think suface phone will hurt Nokia. LOL

15. wendygarett unregistered

Oh ya, seems legit... but nokia has nokia maps, good camera etc... It won't hurt much LOL

29. drahmad

Posts: 480; Member since: Aug 20, 2011

Lol lol lol

9. nobelset

Posts: 270; Member since: Oct 17, 2012

... What in the world is he thinking?

14. Stoli89

Posts: 333; Member since: Jun 28, 2010

Actually, this makes a LOT of sense. Right now, with WP at relatively small levels versus Android and IOS, every WP sale is a consumer lost to a competiting ecosystem. As well, Nokia makes incremental benefit from these other OEM WP sales because its location based services are now embedded in these OEM handsets. In addition, its branding is embedded along with these services, so it's a much better proposition than an overall lost sale to Android or IOS. Over the mid-term, clearly Nokia believes it can compete to attract WP consumers from other WP OEM's and that this is a more profitable proposition than bringing in consumers who've already vested in another ecosystem. For sure it will also have to fight to pull existing IOS/Android consumers to its corner, but the marketing costs will be incrementally higher for this exercise.

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