Nielsen report shows US smartphone user has 9 more apps than last year

Nielsen report shows US smartphone user has 9 more apps than last year
Research firm Nielsen Group surveyed US smartphone users and found that this year the average smartphone user has 41 apps installed on their smart phone, up from 32 last year. That's a 28% increase in just one year. The study went on to cite the smartphone adoption rate had increased significantly year over year as well. Last year they found that 38 percent of mobile phone users had a smartphone, and that number skyrocketed to 50 percent this year.

We hear it all the time on TV, the radio, and in print media, "there's an app for that." It seems year after year, people are grabbing more and more apps. While it's no surprise the number of apps installed continues to rise as the number of available apps rises, it's interesting to see the rapid movement of users from a traditional mobile phone up to a smart phone.

How many apps do you have? Have you seen the number of apps you have installed increase over the last year?

source: TheNextWeb

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3 Comments

1. Veigald

Posts: 290; Member since: Jan 13, 2012

So basically an iOS or Android owner uses 0.01% of the apps available in their app stores? Would be interesting to know how many apps users run through in one year, if they for instance keep each app for one month, that number would be around 500 then, which would still be only 0.1% of all apps available.

2. kshell1

Posts: 1143; Member since: Oct 05, 2011

I have 135 apps lol

3. tedkord

Posts: 17397; Member since: Jun 17, 2009

I have about 80 apps, but I only use a handful. Most were just downloaded to try, then never removed. Dolphin HD, Tapatalk, Peggle, MX Player. I use the stock HTC apps for music, weather, sms, email, etc...

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