Next-gen iPhone and iPad may include OLED displays supplied by Samsung

Next-gen iPhone and iPad may include OLED displays supplied by Samsung
We've already heard rumors that Apple may toy with OLED display technology with next year's fleet of mobile devices. Where the company has stuck with LCD panels with the iPhone and iPad since their respective inceptions, the new Apple Watch wearable takes advantage of OLED tech, with LG said to be the sole provider of this feature. As per new murmurings out of South Korea, Apple could be planing to draft in the services of Samsung to produce displays for Apple Watch's sequel. Naturally, the same report speculates that OLED's influence may then branch out to the displays of the iPhone and iPad. 

Despite their immense rivalry in the mobile business -- one that has frequently escalated into battles in court houses of the Supreme variety -- Samsung and Apple rely on one another significantly. In particular, Samsung has supplied numerous components of Apple's most famous products. In an ideal world, one suspects that Apple would prefer not to have such dealings with what is arguably its fiercest competitor in the business. But it's a two-way street, since Samsung makes a lot of cash by providing Apple with the hardware. This behind-the-scenes bond could continue to blossom through next year, if the ETNews coverage is anything to go by.

The iPhone and iPad offer LCD panels amid the sea of OLED panels that currently flood the market. Apple is said to be testing the latter, with a view to utilizing the technology with its next-generation products. No decision has apparently been made as yet, and since it's unlikely that Apple will start sounding off before the release of these products, we'll have to hope that this info is soon substantiated by more details.

source: ETNews (translated) via SamMobile

(please note: image used is just a concept design)

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105 Comments

1. roldefol

Posts: 4744; Member since: Jan 28, 2011

For the longest time, the iPhone Retina (and similar IPS LCD displays) had the edge in color accuracy and brightness. Even the Galaxy S4 and S5, which leveled the subpixel density playing field, were off the color chart. Last fall though, the Note 4 introduced the best display, hands down. The S6 and Note 5 continue that legacy. I could see Apple finally hopping over to AMOLED now that it's the best in the industry. I'm not holding my breath, though.

8. Bm888

Posts: 517; Member since: Jul 06, 2015

Samsung is like a first born kid.. Who does everything to strive and achieve milestones.. Apple on the other hand is like a mama's boy.. Giveth everything, following and eating all other's hardwork.. I mean Apple always criticize first on every new thing Samsung tries and then adopts it later only to call it its own.. Or say time wasn't ripe for its adoption... And so I gv it up for Samsung for striving so hard.. For its overwhelming investment in R&D which has greatly improved on today's smartphones

21. eN16HTMAR3

Posts: 253; Member since: Oct 08, 2013

Very well said.

32. TSMan2

Posts: 363; Member since: Aug 20, 2015

You missed the real point though. Apple never buy new and expensive tech for their iphones. The reason Apple goes to AMOLED (if) , is only that the prise is down now. That's how the profit comes.

38. TSMan2

Posts: 363; Member since: Aug 20, 2015

The reason Apple goes to AMOLED (if) , is only that the priCe is down now

75. nodes

Posts: 1140; Member since: Mar 06, 2014

the reason they don't play with AMOLED yet is no supplier can meet their demand.

78. iushnt

Posts: 3040; Member since: Feb 06, 2013

This is certainly not the reason..

43. discharge unregistered

Damn well said!!

69. JetMK

Posts: 97; Member since: Jan 31, 2015

Awesomely said. I need to quote this when I explain things to Apple fanboys within my circle of friends :D

74. nodes

Posts: 1140; Member since: Mar 06, 2014

the difference is Samsung sells you their "experimental" device. while Apple kept the "experimental" version in their own garage, perfected it first, then sells it to you. just look at how many feature removed, and how user-experience differs with each itteration of Touchwiz. i believe every big company is striving so hard in their R&D.

77. Ruturaj

Posts: 1484; Member since: Oct 16, 2014

Samsung did all experimenting and development then sold the product and kept on developing. No one has big enough garage to take out perfect system. Apple's product have failed too. Grow up, no one can afford to keep researching with big set of test products. Apple certainly does not.

79. iushnt

Posts: 3040; Member since: Feb 06, 2013

Even I give Samsung props for that..

94. Lycan155

Posts: 254; Member since: Nov 24, 2013

Well said friend +1 , samsung spends a lot of money and effort R&D just look at the displays of their current flagships s6 note 5 simply stunning

19. janis

Posts: 397; Member since: Mar 10, 2014

what iphone has is the best, even if its 3-4yeras old tech like ips screens and 750p resolution :)

22. xdza1979

Posts: 296; Member since: Aug 08, 2015

Iphone screen has "Retina Flash" technology.. Duh

34. rubyonrails3

Posts: 368; Member since: Oct 01, 2014

you will be ignorant to say that. iPhone 750p ca easily compete with other OEMS 1080p. and its easy to see pixels on most 720p but its not with iPhone 6 display. I can see pixels on moto g display can see sometimes on M8 but its really hard to find on iPhone 6s. probably they arranged pixels in great way that we don't see them easily. iPhone is not the best its awesome ;) its coming from whom who used android phones most of his life but he bought his first iPhone(6s) is got fan of it.

40. TSMan2

Posts: 363; Member since: Aug 20, 2015

iBS. LOL "probably they arranged pixels in great way that we don't see them easily.":) Apple always have some magic . Right?

42. Ordinary

Posts: 2454; Member since: Apr 23, 2015

So let me get this straight, you can see pixels on M8 (441ppi) and Moto G (326ppi) but you cant see them on iPhone 6s (326ppi)?

48. Hexa-core

Posts: 2131; Member since: Aug 11, 2015

Haha. 326ppi "retina" is shapper than 441ppi... wonders shall never end with iFans!!

72. ibend

Posts: 6747; Member since: Sep 30, 2014

even apple decide to use samsung's screen, it obviously mean apple think OLED screen is better than their retina.. how blind their fan can be? thinking their retina screen better than SUPER AMOLED? lol

76. nodes

Posts: 1140; Member since: Mar 06, 2014

OLED is not Samsung's innovation.

81. iushnt

Posts: 3040; Member since: Feb 06, 2013

Retina is Apple's?

96. ph00ny

Posts: 1976; Member since: May 26, 2011

OLED is not samsung's innovation but they're the main player that pushed it this far

70. Diezparda

Posts: 941; Member since: Oct 23, 2013

That's totally biased opinion, please provide some plausible explanation. For me it's super amoled on Note4/S6 was being the best display, color pretty accurate, vibrant, dimmer in dark room & brighter under direct sunlight which my htc m8 suffers.

80. iushnt

Posts: 3040; Member since: Feb 06, 2013

WTF was this?

20. Awalker

Posts: 1957; Member since: Aug 15, 2013

A lot of people like the exaggerated colors of OLED displays. I'm not concerned with color accuracy as long as the screen looks nice.

28. roldefol

Posts: 4744; Member since: Jan 28, 2011

My point is that the new (Galaxy S6, Note 4/5) SAMOLED achieves both accurate and vibrant colors, something Samsung's earlier displays did not. Apple will want both bright and accurate screens.

35. TSMan2

Posts: 363; Member since: Aug 20, 2015

iBS Even before Galaxy S6, Note 4/5 , Samsung had overall better displays. Simply this AMOLED tech was expensive for the Apples profit model. That's why the apple's propaganda invented this "colour accuracy" BS. And using the media basing Samsung. Apple never buy new and expensive tech for their iphones. The reason Apple goes to AMOLED (if) , is only that the price is down now. That's how the Apple's profit comes. And new tech R&D, is where Samsung lose profit.

58. j2001m

Posts: 3060; Member since: Apr 28, 2014

Very true that, with the 6s they moved away from Emmc HD and went to ufs type speed, but nope that used a close cheap ver that they was able to get on the cheap, cheap design, no joke

52. Awalker

Posts: 1957; Member since: Aug 15, 2013

Apple may be looking to add a little punch to their screens and OLED is perfect for that.

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