New report says iOS users more loyal to their apps than Android users
average number of apps on a smartphone has increased from 32 to 41 while at the same time, apps' share of internet usage rose from 73% to 81%. News junkies use their news apps quite often. 29% of those using a particular news app will click on the icon more than ten times each month. Compare that to the less than 10% of users who visit a news website more than 10 times a month.
Part of the iOS dominance over Android with app retention could have something to do with the brand loyalty that iOS and Android users have for their device. 94% of Apple iPhone users stick with the iPhone when it is time for a new handset, compared to just 47% of Android users according to Piper Jaffray. This means that when an iPhone user does buy a new smartphone, he is twice as likely as an Android user to get a phone running the same OS. Take that a little further and it suggests that because Apple iPhone users are more loyal than Android users, apps on the iOS platform have a higher retention rate than those apps on the Android platform.
source: Localytics via BGR