New report says iOS users more loyal to their apps than Android users

New report says iOS users more loyal to their apps than Android users
Good news for App developers. The app retention rate has increased 19% over the last year meaning that users are more apt to keep using an app (you can't get stuff like that anywhere else, kids) and this loyalty could theoretically result in a higher payday for a developer. According to stats compiled by a firm called Localytics, users of the Apple iPhone and Apple iPad are 52% more likely than Android users to keep an app than remove it. This stat is based on a survey that shows that 35% of iOS users are likely to use an app 11 or more times while the number of Android users doing the same is just 23%. Overall,  the number of those who used an app just once before trashing it dropped by 15%. This means that either smartphone users are installing only apps they really need, or that developers are making apps more interesting. The one-time usage rate on Android, 24%, is higher than the 21% for the Apple iPhone and Apple iPad,although that is not a number to brag about.

As if we had to tell you how important and dominating apps have become, in the last year the average number of apps on a smartphone has increased from 32 to 41 while at the same time, apps' share of internet usage rose from 73% to 81%. News junkies use their news apps quite often. 29% of those using a particular news app will click on the icon more than ten times each month. Compare that to the less than 10% of users who visit a news website more than 10 times a month.

Part of the iOS dominance over Android with app retention could have something to do with the brand loyalty that iOS and Android users have for their device. 94% of Apple iPhone users stick with the iPhone when it is time for a new handset, compared to just 47% of Android users according to Piper Jaffray. This means that when an iPhone user does buy a new smartphone, he is twice as likely as an Android user to get a phone running the same OS. Take that a little further and it suggests that  because Apple iPhone users are more loyal than Android users, apps on the iOS platform have a higher retention rate than those apps on the Android platform.

source: Localytics via BGR



1. wassup

Posts: 565; Member since: Jun 23, 2011

Yes, i agree with this , apple users tend to use the same apps over and over again, because they are so used to apple releasing the same thing over and over again , whilst android users like change and are constantly looking for new things

2. taco50

Posts: 5506; Member since: Oct 08, 2009

Android has a 47% retention rate that's pretty terrible. Usually people switch because they're unhappy.

9. wassup

Posts: 565; Member since: Jun 23, 2011

No, i switched because i see something else i want, so , i bought it . Not because i was unhappy... by your logic, 3gs users were unhappy so they bought the 4s

13. jmoita2

Posts: 930; Member since: Dec 23, 2011


21. gallitoking

Posts: 4721; Member since: May 17, 2011

you cant switch from the 3gs to the 4S is called upgrading not switching.. just want to point that out

23. wassup

Posts: 565; Member since: Jun 23, 2011

so people 'upgrade' from one android to the next since most people always go to better Androids... just want to point that out

14. andro.

Posts: 1999; Member since: Sep 16, 2011

Apple users keeps apps longer because in a lot of cases they had to pay for it,while in contrary android users got more of the same apps for free and can simply install and reinstall at will. Simple as that

15. good2great

Posts: 1042; Member since: Feb 22, 2012

thats really not true anymore... if you look at similar apps in the appstore and play store you will see those apps are the same price... everything in the play store aint free like it was a year or so ago... come on bro

17. taco50

Posts: 5506; Member since: Oct 08, 2009

He's not interested in a real discussion. He's on auto troll mode.

24. smallcolabear

Posts: 82; Member since: Feb 18, 2012

or its because users are unhappy with the apps they get because they do not work with every android phone, whereas on apple you have apple and they continue to work even if the phone upgrades.

3. chadrick0814 unregistered

" 94% of Apple iPhone users stick with the iPhone when it is time for a new handset, compared to just 47% of Apple users." Not sure what this is supposed to mean. But if Android has 51% marketshare, and apple has 28% market share, someone's math is off.

4. taco50

Posts: 5506; Member since: Oct 08, 2009

Yes yours

5. Whateverman

Posts: 3295; Member since: May 17, 2009

Yet another useless "Yea, Apple!" survey. And what the hell does brand loyalty have to do with app loyalty? Your saying because I love the iPhone, that means I will always love and keep Angry birds? Let's try a more logical explanation... iPhone users sync all of their apps with iTunes, so when they upgrade to the next iPhone, the apps from their old device is automatically loaded onto the new one. Even the icon placement will be the same. But if a user switches from one Android to another, most of the apps have to be manually reloaded from the Google Play store. The user has more say as to what will be reloaded onto his/her new device. If the game sucked, they'll most likely NOT re-download that app. That can be viewed as a positive or a negative, but it explains much better why apps are often not being transfered from one Android to another.

6. E.N.

Posts: 2610; Member since: Jan 25, 2009

that's one possible reason. Another reason is that their new device won't be able to support the older apps.

16. Whateverman

Posts: 3295; Member since: May 17, 2009

+1 I guess that could happen as well. Especially if the specs change drastically from one phone to the next.

19. Stuntman

Posts: 843; Member since: Aug 01, 2011

I'm afraid you are mistaken. If you activate another Android device with the same account as your old device, you get the option of having all your apps automatically installed. I have an Android phone and when I got an Android tablet, I used the same account and it automatically installed all of the apps I had on my phone onto my tablet.

25. jroc74

Posts: 6023; Member since: Dec 30, 2010

This is true too.

7. roscuthiii

Posts: 2383; Member since: Jul 18, 2010

It's however you want to spin it really. App retention loyalty also means as a developer that you're less likely to lure any users to your app away from one they already have. To-may-to, to-mah-to...

8. wendygarett unregistered

This statement is only applicable in US :)

10. Atrixboyyy

Posts: 624; Member since: Nov 03, 2011

Does this matter?... No

11. ibap

Posts: 873; Member since: Sep 09, 2009

There are several issues with this piece: #1 - they're tracking how often you launch an app? #2 - so if you launch an app and let it run all day, that counts as one use? #3 - some Android apps get a new market entry to preserve the older version for earlier phones. Hardware upgraders may switch to the new one. This is bad? #4 - with all of the stupid fart apps out there, not using them is a plus. #5 - iPhone users generally don't want to fiddle with their phones, but many Android users do. So again, this is bad?

12. lzsbleach

Posts: 155; Member since: May 20, 2012

People with Iphones dont really like to tinker with there device so if they found something that works there not going to look for something else and try it out unless the other thing is popular. With the Iphone its if it works Y switch, unless everyone is saying the new Android device is twice as better then everyone might switch because people move in flocks and poeple just do wat the crowd is doing and cant make there own judgement.

18. networkdood

Posts: 6330; Member since: Mar 31, 2010

I switch ROMs once in a while. I use Titanium Backup to backup and Res apps and data. Tjesecstats probably do not count users like myself. Useless article to a point.

20. networkdood

Posts: 6330; Member since: Mar 31, 2010


22. networkdood

Posts: 6330; Member since: Mar 31, 2010

Also, why do I have to be loyal to an app? I know devs would like that, but the way I use my phone and what I like changes, and sometimes, I find a bette app.

27. jroc74

Posts: 6023; Member since: Dec 30, 2010

Exactly.... I used to use Beautiful Widgets faithfully. Not anymore. Now I have HD Widgets...but I dont really use that

26. jroc74

Posts: 6023; Member since: Dec 30, 2010

Also....with sooo many ways to customize an Android phone and new similar apps coming out from time to time....some users jump to a new or different app that just works and functions better for them. I have seen this just for launchers alone. Now the main ones I can think of are Go Launcher, Launcher Pro Plus, ADW Launcher. Then you got SPB Shell 3D and TFS ....they cost more but they are really, really nice. When the Droid 1 was hot....those launchers were either not made yet or in their infancy. Another launcher I cant remember right now was big in early 2010. Sometimes....its about choice.

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