New poll suggests people not interested in an iPad Mini?

New poll suggests people not interested in an iPad Mini?
For some time now we’ve been seeing rumors of a 7” iPad Mini that is expected to be released this fall. It’s seems only natural in a way - with the rampant success of the Kindle Fire and the impressive early sales of Google’s Nexus 7, of course Apple would want to elbow in on the downscale tablet market, right? Maybe not, according to a study conducted by coupon-code website CouponCodes4u, which found that surprisingly large numbers of people aren’t interested in a pint-sized Apple tablet, and that those who are would still opt to purchase the next iPhone at the expense of an iPad Mini.

According to a survey of 1,873 Americans (76% of which already owned an Apple product of some type), 78% of respondents said they would skip purchasing an iPad Mini in order to purchase a new iPhone, despite the fact that 77% of those people indicated that they already owned an iPhone. That suggests that the timing may be off – releasing the smaller tablet at the same event, or even in the same month, as the new iPhone could hurt sales of the new tablet.

Also, nearly half of respondents who indicated they would skip the iPad mini said they just don’t think very highly of the idea, with 46% saying that a miniature iPad was “pointless”. That’s only around 1 in 3 people out of the entire sample, so there still might be a lot of people out there who do actually like the idea, but it was among the most enthusiastic supporters of Apple’s products (those who already own an iPhone and/or iPad) that were split on whether Apple should even bother releasing one.

We think there’s plenty of room for success in the 7” tablet space, and it’s hard to imagine Apple not finding some success if they can be somewhat competitive on price. But maybe that’s the problem – Apple has long defined itself as selling a defining new and premium experiences, while much of the appeal of the 7” tablet space is how accessible the price points are. So perhaps, much like the reactions we saw from some iPhone users against Instagram spreading to Android, there may not be much interest among current iDevice users for Apple to enter a crowded and "cheap" market segment.

Of course there are still lots of people who don’t own an iDevice, and they may feel differently. If Apple does release an iPad Mini this fall, we’ll be keeping an eye on how well it fairs in the increasingly competative 7” tablet market.

source: Cult of Mac via BGR

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58 Comments

1. Aeires unregistered

46% is more like 1 in 2, not 1 in 3. Results do surprise me though. My first thought is it would split sales from the iPad, why by a mini when you could get the full sized version for only a little more? Then again, this thing isn't even being spoken of by Apple, who really knows except for those tight lipped people.

7. Scott_H

Posts: 167; Member since: Oct 28, 2011

It was 46% of the 76% who said they weren't going to get it. Feel free to check the math yourself, but it works out to around 1/3 out of all of the respondents.

9. Aeires unregistered

I stand corrected. Not a math error on my part, a reading error, didn't tie the two paragraphs together. My bad.

42. ardent1

Posts: 2000; Member since: Apr 16, 2011

You make a lot of reading errors of late.

51. doublehammer

Posts: 75; Member since: Aug 07, 2012

and the point of your comment.... is?

41. ardent1

Posts: 2000; Member since: Apr 16, 2011

1 in 3 when compared to the entire sample size.

2. Savage unregistered

If Apple IS producing an iPad Mini, there are chances they release it without asking people if they want it. Remember, they don't do customer surveys.

26. Lucas777

Posts: 2137; Member since: Jan 06, 2011

so they say… but im pretty sure they mentioned internal surveys and such in their legal battle with samsung… you really think a company of that size just releases products without knowing at all if people want them?... well.. it seems possible but i guess its unlikely

34. Savage unregistered

Well, Apple's philosophy is people don't really know what they want. And looking at the success of smaller tablets like Nexus 7 and Kindle Fire, Apple would certainly wanna release a smaller Tablet.

3. Peter27

Posts: 233; Member since: Jul 13, 2012

Dont worry, its not about if people like it or not, or if they need it. iFans just need to see "revolutionary" advert that "changes everything again" and that everyone else has it and they will want one as well.

27. Lift_Off

Posts: 152; Member since: Apr 04, 2012

That joke/argument is getting real old buddy

28. PhoneArenaUser

Posts: 5498; Member since: Aug 05, 2011

I don't think it's getting old, actually I like it. :)

39. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

What's that in your avatar? a cigar!?, fist!? or id**k!? for all the iFan?

43. PhoneArenaUser

Posts: 5498; Member since: Aug 05, 2011

Click on my user name to enlarge avatar. ;)

47. s.mrabet

Posts: 147; Member since: Oct 26, 2011

Thats one funny avatar you got there LOL

48. PhoneArenaUser

Posts: 5498; Member since: Aug 05, 2011

Thanks! :)

52. doublehammer

Posts: 75; Member since: Aug 07, 2012

that avatar looks soooo perverted in thumbnail.. lol.

58. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

Yes! I like it very much. Android wormed into the Big Apple.

45. Peter27

Posts: 233; Member since: Jul 13, 2012

Tell that to Apple, that their phone design, same ui and adverts are getting really old, not to me !!!

46. Lift_Off

Posts: 152; Member since: Apr 04, 2012

They haven't used "This changes everything" for a while now, the same ui is an app loader which is exactly what android has except for a home screen and some widgets, and apple's commercials are successful even though you think are old. Stop being a hater.

4. Dr.Phil

Posts: 2250; Member since: Feb 14, 2011

I really wish this poll was true, but the sad truth is that people say one thing and then do another. I would expect the iPad mini would sell if marketed right. It would be interesting to see how many people choose it over a 10 inch Nexus tablet (which is rumored to be released this fall in the $250-$300 range). I could imagine them marketing it as a smaller iPad that fits more easily in your bag or they'll make a marketing line that says "In everyway as capable as an iPad, just in smaller form." Then you'll have people that like the idea of a more portable iPad go out and buy it.

5. TheLibertine

Posts: 484; Member since: Jan 15, 2012

Apple customers really have no need for an iPad mini. IPad and a larger iPhone is the perfect combination, for me also. IPad mini would be aimed at the guys who prefer 150 dollar run-of-the-mill tablets now and as such would disappoint the Apple customer.

35. Immolate

Posts: 310; Member since: Jun 17, 2011

There is an "Island of misfit tablets" market for cheap tablets with resistive screens or other old-tech, but an iPad mini is going to have to compete with the state-of-the-art, $200 Nexus 7. They'll make some bank off the name and reputation without question, but I don't think they can compete in that price range, and unlike the phone market, nobody is going to sell an iPad mini at crappy margins. 7 inch tablets aren't bargain tablets for poor people. They are a form factor preferred by many because of it's relative portability and it being book-sized. Why would people who have learned to tolerate the tiny screen on the iPhone object to a smaller screen on a tablet? Your logic does not convince.

6. doublehammer

Posts: 75; Member since: Aug 07, 2012

there are a lot of people that say they have no interest in something, then go buy it.. just like opposite polls where everyone says they are interested in X, yet never go buy it. the truth is always somewhere in the blurry middle. It will sell well. It may not sell like the full sized iPad, but it will sell. Besides, if Apple is really trying to push into the school space, a lower priced iPad 7incher would be much more cost effective for the school while still being a good ereader like other 7 inch tablets. Still way over priced IMO, but at least it would be cheaper for schools than the 10 inch version. Honestly, while I'm thinking about it, I dont know why we dont see Google using the new Nexus 7 as their entrance into school sales. Sell it as a loss leader for like $100-125 a pop to schools and take a % of the book/software sales from book suppliers. They would make it up and then some with yearly subscription fees and such that many book suppliers charge schools for e-books.

8. amancarlos

Posts: 42; Member since: May 09, 2012

the only apple product i would consider buying for next few years, is ipad mini

10. gunto13

Posts: 11; Member since: Aug 09, 2012

At least it's better than any of the Samsung korean crap.

12. PhoneArenaUser

Posts: 5498; Member since: Aug 05, 2011

Remember that Samsung manufactured parts for Apple. So, as you call this "korean crap" is also in Apple's products. ;)

15. E.N.

Posts: 2610; Member since: Jan 25, 2009

I don't think Samsung's products are crap, but I think gunto13 was talking more wholisticly

17. PhoneArenaUser

Posts: 5498; Member since: Aug 05, 2011

And I think that he was just trolling and everything he have wrote about "korean crap" has just backfired because Samsung manufactured parts for Apple. :)

18. E.N.

Posts: 2610; Member since: Jan 25, 2009

It doesn't make sense to narrow it down to the specific parts that are used in Apple devices as well, because in that case, you can't say the reverse (Apple devices are crap) because a lot of their internals were manufactured by Samsung

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