New official Apple WWDC app could show where the iOS design wind is blowing

New official Apple WWDC app could show where the iOS design wind is blowing
Apple has overhauled and just released the 2013 version of its official Worldwide Developers Conference (WWDC) companion app, and in that complete redesign we are seeing traces of the traditional iOS looks erased and replaced with a new clean, modern look. This could well be a very official indication to where the wind is blowing for iOS 7 design.

As you certainly know, Apple’s iOS chief Scott Forstall left the company in October 2012 and since then designer head Jony Ive has been overseeing design of Apple’s mobile platform. Forstall is believed to be ousted after a huge fiasco with Apple Maps release and for his preference for ornamental designs. He is also believed to have been at odds with Ive over the design language used in Apple products.

Now, way before we hear about iOS 7, this WWDC 2013 app could well be revealing of Jony Ive’s plans for platform redesign towards simplicity and modernity. Take a look at the comparison between the WWDC 2012 and WWDC 2013 apps below for an indication of where the winds might be blowing for iOS.

source: iTunes



1. WHoyton1

Posts: 1635; Member since: Feb 21, 2013

Well....that looks alright...but for me to even think of an iPhone it would need a complete overhaul not just a slightly different colors scheme and look.....well I'm not holding my breath fore wwdc now....

3. msa1988

Posts: 418; Member since: Mar 30, 2010

I agree completely. This OS is completely outdated. They need something to retain current customers and attaract new ones. Their OS is getting way too boring.

4. LetsBeHonest

Posts: 1548; Member since: Jun 04, 2013

yes your correct. this look more like a theme

31. quakan

Posts: 1418; Member since: Mar 02, 2011

It's the same theme used in the Music app.

2. affandi

Posts: 85; Member since: Jan 25, 2013

So basically, all Apple did was hit the "Ctrl + i" button to make the apps inverted color? Total cost: $100m, Engineers: 600, Total time: 13 months. Innovation of the decade!

12. selena1000

Posts: 85; Member since: Mar 14, 2013

this is an app dumbo

16. darkkjedii

Posts: 31039; Member since: Feb 05, 2011

Use your brain dude...please

5. ogy_dogy

Posts: 453; Member since: Jun 29, 2012

What part of that is more modern? Its just the same stuff in grayscale?

6. amansingal14

Posts: 309; Member since: Sep 08, 2012

So the 'new' UI is just more of a theme? Now that's 'innovation'...

7. LetsBeHonest

Posts: 1548; Member since: Jun 04, 2013

come on apple, with all those money you have and investments you have made , i'm sure you can come up with something innovative modern UI. this looks like a theme we need some big changes something like what happen to windows mobile 6,5 to windows phone 7 You know that you have some loyal customers do not disappoint them . they are your strength. best of luck

10. alterecho

Posts: 1106; Member since: Feb 23, 2012

Windows mobile 6.5 had much better thought out functions/features than Windows Phone 7, though WP7 looks way better.

8. rantao333

Posts: 346; Member since: May 21, 2013

after experienced with so many android innovation, i stick with IOS now. simple said, android for kids, IOS for adult.

11. pinkpanzer

Posts: 11; Member since: May 27, 2013

"simple said, android for kids, IOS for adult." >> CTRL+I

18. PapaSmurf

Posts: 10457; Member since: May 14, 2012

Not true at all. What is true is that iOS is definitely for the older crowd. You try to troll, but failed.

9. illusionmist

Posts: 157; Member since: Jan 29, 2013

That's 2011 on the left and 2012 on the right. This year's is even flatter.

13. darthinvader

Posts: 63; Member since: Sep 18, 2012

Well looks like Windows Phone has started the "Flat" brigade..

14. gaurang

Posts: 94; Member since: Nov 16, 2012

change of color scheme ..thats ios 7...


Posts: 2315; Member since: Jul 30, 2011

Oh looky', you now get the Date with the Day; now that's iRevolutionary. I know which way Apple's wind is blowing: right through the butt cheeks and underwear of a homeless man on crack.

17. darkkjedii

Posts: 31039; Member since: Feb 05, 2011

Pap your posts get dumber by the day


Posts: 2315; Member since: Jul 30, 2011

And, you get fÛglier (by the day) °|°

23. darkkjedii

Posts: 31039; Member since: Feb 05, 2011

Case and point

19. cornerofthemoon

Posts: 620; Member since: Apr 20, 2010

It's a good bet that the design changes in iOS 7 will be so subtle, that many people wont even notice. Apple will hail it as a breakthrough and sue Samsung for something.

21. ArtSim98

Posts: 3535; Member since: Dec 21, 2012


22. cornerofthemoon

Posts: 620; Member since: Apr 20, 2010

The wind is evidently not blowing very hard. Dead calm.

24. asears08

Posts: 24; Member since: Jun 16, 2009

I am by no means an apple apologist (I am an android user), nor am I claiming that iOS 7 will or will not be anything special. It may or may not be. This is just an app for the current version of iOS. Not a shot from the new iOS. It signals the flatter design they are moving toward, but other than that this is irrelevant and in no way an indication of the overall functionality of the new OS.

25. cornerofthemoon

Posts: 620; Member since: Apr 20, 2010

You're probably right, but I'm inclined to believe that iOS 7 wont look that much different from the current hall of chicklets. I hope that I'm wrong.

26. dcgore

Posts: 234; Member since: Feb 24, 2012

Apple just went to Supercuts and got a hair cut. That is all.

27. tedkord

Posts: 17356; Member since: Jun 17, 2009

It's only an app. It probably does the overall color theme, but it doesn't show what the overall product will look like. You can't make judgements from this. That said, I doubt Apple will go for any huge change. It'll still probably look 95% the same.

28. PermanentHiatus

Posts: 267; Member since: Jun 22, 2012

The iOS wind is blowing towards stagnant waters. Stale and lifeless.

30. The_Innovation

Posts: 648; Member since: Jul 18, 2012

Give me widgets, and the ability to change default apps, I'll go back to the iPhone. The right software, will make the iPhone the ultimate phone. 1. Quality build 2. Best overall camera (even the blind test proved this) 3. Custom hardware 4. Very nice design Yes Androids have more powerful processors, but so what? They never use it to their full potential, because the same processor powers 10 other phones. Apple makes their own chip just for the iPhone, so it works faster, and is more stable. All they need is the software enhancements.

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