New iWatch concept is beautiful, but completely ignores reality

New iWatch concept is beautiful, but completely ignores reality
Look, we love concept renders as much as any tech enthusiast. The only thing we ask is that designers do a bit of homework before creating a concept for a new device. Unfortunately, very few designers bother to consider things like battery life or the best use case for a product. That lack of consideration is on display in a new iWatch concept render.

The concept is beautiful with a titanium unibody design, a circular display with "Retina display" (whatever that means), and chamfered edges. The strap is a rubber nylon mix that has a woven design for better breathability, and a "Mag-Twist Lock" rather than a normal clasp. Aside from the circular design, which doesn't make much sense for a smartwatch, all of that is okay. 

Of course the concept quickly devolves into fantasy. We'll start with the "Retina display" which supposedly can show HD videos, and the 4G radio that would allegedly exist in this product. Those two things alone would mean that you are looking at a smartwatch with about three hours of battery life, especially given the size of it, because there is no way the battery is all that big. Even worse, the concept doesn't even bother considering the best use of a smartwatch, because it gives video playback, and if you check the app icons, there is Apple Maps, Game Center, and the camera app (though we don't see a camera on the device). 

Even ignoring the rumors that Apple is working on a device with a flexible display and a focus on health tracking, this concept makes even less sense as a smartwatch as the Samsung Galaxy Gear. The general consensus right now is that the best smartwatch on the market is the Pebble, which features a black and white display, and a limited set of features. And, that limitation is exactly why it is the best. There are certain uses that make a smartwatch a great idea, but pushing too hard and adding features that don't make sense, quickly ruins the product. Of course, that's an engineering point of view, not a designer.


source: Behance via BGR

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18 Comments

1. tedkord

Posts: 17465; Member since: Jun 17, 2009

Sorry, not beautiful. Ugly.

2. Topcat488

Posts: 1419; Member since: Sep 29, 2012

"LaughApple".

5. akki20892

Posts: 3902; Member since: Feb 04, 2013

Only two smartwatch I like is one Sony and second Nokia smartwatch concept.

6. PBXtech

Posts: 1032; Member since: Oct 21, 2013

Watch itself looks great. Not a fan of the watch band though.

3. ZeroCide

Posts: 816; Member since: Jan 09, 2013

"....but completely ignores reality" Thats Apple in general. RDF in effect.

4. donphone

Posts: 64; Member since: Oct 20, 2013

Don't know why they stopped there, it might as well have projected a holographic 10" screen you interact with using air gestures...

7. tedkord

Posts: 17465; Member since: Jun 17, 2009

Air gestures are stupid until Apple uses them.

8. PBXtech

Posts: 1032; Member since: Oct 21, 2013

They're not stupid, they're just cheap gimmicks that lack innovation until Apple uses them.

12. Sauce unregistered

I've been using the AirGesture feature since my iPhone 3gs. It's nice, but I find no practical use for it, just something to show off to friends/fam. IMO, it's a gimmick.

14. PBXtech

Posts: 1032; Member since: Oct 21, 2013

I'd love to have a split screen feature on my LG G2. With all features, few will use every one of them but many will use a few of them.

16. Sauce unregistered

Very good statement. +1

17. kabhijeet.16

Posts: 894; Member since: Dec 05, 2012

You mean untill Apple copies them..???

9. darkkjedii

Posts: 31606; Member since: Feb 05, 2011

Bring it onto my wrist

10. BigBoss10

Posts: 279; Member since: Aug 31, 2012

All I can say that it's a piece of i S h i t*

11. darkkjedii

Posts: 31606; Member since: Feb 05, 2011

That shows your intelligence level.

13. Sauce unregistered

He probably thinks it's real, like most nitwits here ¯\_(ツ)_/¯

15. darkkjedii

Posts: 31606; Member since: Feb 05, 2011

Exactly, to them concept means available in stores now. +1

18. Andrewtst

Posts: 697; Member since: Jan 25, 2009

Beautiful? Sorry it is ugly!

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