New data from AdDuplex shows big changes in Windows Phone statistics

New data from AdDuplex shows big changes in Windows Phone statistics
There has been quite a bit of movement in terms of Windows Phone models and apparent carrier based activity with Windows Phone devices too.

Most notably, Verizon has seen the most movement in terms of declining share of activity. It was not that long ago where data from AdDuplex showed Verizon based traffic was eclipsing even AT&T, whose long relationship with Nokia has given that carrier a strong position with Windows Phone.

Nokia obviously owns the Windows Phone market, over 93% at this point and Windows Phone 8 is over 80% versus Windows Phone 7. When it comes to which version of the Windows Phone 8 being run, 47% of Windows Phone devices are running the latest GDR3 update which is a sharp increase since the beginning of 2014, though there is still a sizable 41% that is on the GDR2 release from earlier last year.

The Nokia Lumia 520 and Lumia 521 are not just for “growth markets” or “developing markets” (whatever you want to call them), Nokia’s value leader has over half of the US market with the 521 from T-Mobile (and presumably MetroPCS) grabbing 37% and the Lumia 520 taking on 17%. The Nokia Lumia 920, Lumia 822, and HTC 8X round out the top five models in the US.

Another areas where we have seen movement is carrier share of Windows Phone. AT&T has been at the top for some time now at 33%, but if you take the number two and three spots of T-Mobile and MetroPCS into account, Team Magenta rules the Windows Phone sphere with a combined share of nearly 40%. When you consider that Walmart’s Family Mobile, showing up with a little over 4%, uses T-Mobile’s network, the United States’ fourth largest carrier dominates even more. Verizon now trails them all at a bit over 13%. Sprint is nowhere to be found.

The Nokia Lumia 520, Lumia 620, Lumia 920, Lumia 625, and Lumia 720, appear to hold the top five devices worldwide. With subtle differences between the given set of countries sampled, that ranking is largely the same across the board except in France and Poland, where the HTC 8S holds notable share of the market. For those that want to know, the Lumia 1020 ranked 15th, the Lumia 1520 ranked 20th, the Lumia 1320 ranked 23rd, and the Lumia Icon ranked 38th worldwide.

AdDuplex bases its reports off of data collected from over 3,500 apps running the company’s SDK. The sample covers many thousands of devices overall. There can be some arguments made about the data relying on a device running an app that has the SDK in use, but it gets put to use often enough that AdDuplex sees devices being tested that we do not know much about.

For example, the company has seen more Samsung device activity lately than at any other time which is significant considering the number of Windows Phone devices the company has available. There has also been a lot of activity from China with a Nokia Model RM-1010, likely an exclusive Chinese model with an unusual resolution of 854x480 (probably an indicator of on-screen navigation buttons). Various versions of the Nokia Lumia 630 have been seen as well, also with the unusual resolution of 854x480.


source: AdDuplex

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44 Comments

1. rodneyej1

Posts: 3576; Member since: Jul 06, 2013

Where's the silly dude with the GS2?.... Lol!...

2. Arte-8800

Posts: 4562; Member since: Mar 13, 2014

see the pie shows that nokia 9 and 10 and 8 series sales are declining which you stated me on the other article soon the haters will be coming lol... i really like the avatar; i love wp, but i dont ..... ile wait for wp10 till its nearly half matured like android

44. sgodsell

Posts: 7430; Member since: Mar 16, 2013

The true numbers are the sales numbers. The last quarter told the world how well WP was doing. Globally 8.8 million WP sold in Q4 2013, 51 million iPhones and 226 million Android phones were sold in the same holiday quarter. That 8.8 million WP devices sold is down from the previous quarter Q3 2013 of 9.5 million devices. That works out to 3.1% of the smartphone market for Q4

7. vijaysivakula

Posts: 229; Member since: Aug 17, 2011

Me. I am the silly dude with the GS2. And not able to decide how to move forward, Android or WP8? Nexus5 / Xperia Z2 / Compact or Galaxy S5 or Lumia 1520?

9. rodneyej1

Posts: 3576; Member since: Jul 06, 2013

Just try something different!.. Just try WP while you have the chance.. Get the best WP device you can, and if you can't live with it them just exchange it for something else before it's too late... No big deal.. I mean, what do you have to loose?.... You might just like it... ..................... WP doesn't offer as much as iDroid, but somehow it just works.. Not for everybody, but it might for you... Who cares?.. Really, its about how trouble free your smartphone experience is,, not if you have access to 8millon apps.. Once again, who cares... The hardware is there, at least the basic features are in 8.1... Just try it for Christ sake.... Be open minded.. I'm only telling you to try WP because I know you've already tried Android, iOS?.. I wouldn't tell someone to get something that wouldn't fit them.. So, like I said.. Try WP, and if it sucks for you, then f##k WP!

14. alterecho

Posts: 1106; Member since: Feb 23, 2012

"The hardware is there" Only the hardware. "at least the basic features are in 8.1." so you accept the current WP 8.0 doesn't have the basic features? Add to that, WP 8.1 public release is unknown, one should be cautious of getting a WP device (or any device, if WP interests you) till they see 8.1 . The sate in which it is now is not good.

15. rodneyej1

Posts: 3576; Member since: Jul 06, 2013

Yes, WP 8.0 is missing basic features.. It sucks.. Old news... Let him find out how bad it sucks for himself... He's not you... He's not stupid enough to continue to use it if he doesn't like it.... Give him more credit than you do for yourself..

27. alterecho

Posts: 1106; Member since: Feb 23, 2012

"Yes, WP 8.0 is missing basic features.. It sucks.. Old news." Its present news. "Give him more credit than you do for yourself.." I am giving him the current state of the platform, since i use it. Its upto him to heed or ignore.

19. rodneyej1

Posts: 3576; Member since: Jul 06, 2013

Lol!!! Comment #34... That's you!!!!!!!!!! You got tricked!!!!!... Oh man you trolls are hilarious.... LMFAO!!! .........................http://www.phonearena.com/news/Analyst-gives-Apple-a-deadline-for-the-iWatch...-or-else_id54214/comments?post=835087#post_835087

20. papss unregistered

That really made my day❕ I actually laughed out loud.

23. rodneyej1

Posts: 3576; Member since: Jul 06, 2013

Lol!!!... He's here for our entertainment.. Maybe we can use him after all...

28. alterecho

Posts: 1106; Member since: Feb 23, 2012

Calling people who point out the flaws in WP as trolls, won't save WP. Oh and i haven't been in that article. Whats more unbearable than WP? WP fans. Actually no. You guys are more manageable than WP.

22. papss unregistered

You forgot something at the beginning or end... In your opinion. Stop posting your short sided comments as fact.

32. sgodsell

Posts: 7430; Member since: Mar 16, 2013

You say be open minded. Too bad the platform and the company behind the platform aren't more open minded.

37. znellu

Posts: 82; Member since: Dec 05, 2012

That's why you have an option of using Android. Be open as much as you want :D

41. vijaysivakula

Posts: 229; Member since: Aug 17, 2011

No point in being open and having an OS that sucks big time. Windows Phone is a very stable and secure smartphone OS. That it is not open is good because that can be kept secure. That it is not open to customization is also not a problem when you can use it as it is. IPhone is not customisable and has sold millions. Open customisability is not the only definition for a smartphone os. Suggest you dont limit your mind with that single parameter.

43. vijaysivakula

Posts: 229; Member since: Aug 17, 2011

I would love to try it out and I am sure I would love it. Unfortunately if I dont like it or am not comfortable using it I wouldnt have the option of returning or exchanging it like you suggested. I am from India. If and when I do decide what to buy I would have to use it for at least 2 / 3 years before I muster enough courage to ask my wife to consider a replacement. You do understand that I have been using a GS2 for 3 years now in spite of all its shortcomings.

3. XperiaFanZone

Posts: 2278; Member since: Sep 21, 2012

480x854 is not unusual at all it's just not popular. Just because Samsung and HTC have never used such resolution doesn't make it unusual. 480x854 ~ 16:9 480x800 =5:3 phones with such resolution existed since 2010. unusual? I think not. wasn't making a big deal out of this. :P

4. Arte-8800

Posts: 4562; Member since: Mar 13, 2014

ip5 is 960;640

6. XperiaFanZone

Posts: 2278; Member since: Sep 21, 2012

Now that's unusual indeed.

5. XperiaFanZone

Posts: 2278; Member since: Sep 21, 2012

10. Gawain

Posts: 441; Member since: Apr 15, 2010

That is such a small list in the world of smartphones you did your point no favors. There aren't even 40 devices on that list, and none of them were what could be called best sellers except for maybe that Gtel A705i Ace, that sure took the world by storm... :-P

11. XperiaFanZone

Posts: 2278; Member since: Sep 21, 2012

lol I know, small list but the point is that such resolution isn't unusual

40. AstronautJones

Posts: 305; Member since: Aug 01, 2012

Usual 1. habitually or typically occurring or done; customary by definition, not typical IS unusual. so the resolution here is UNUSUAL, I get your point, it is a standard size, but I believe you misapplied the definition of unusual in this instance.

42. XperiaFanZone

Posts: 2278; Member since: Sep 21, 2012

I haven't misapplied the definition. It's done by a lot of Sony and Moto phones. Most of their WVGA displays were FWVGA.

8. SAO101789

Posts: 123; Member since: Feb 10, 2014

If I was able to put my itunes tv shows on WP I would get a WP ASAP but I'm afraid removing the drm will get me I'm trouble. Does anyone know exactly?

12. sip1995

Posts: 1771; Member since: Feb 07, 2014

As a greek i can say that Nokia lumia 520 is the most popular here, then is the 620 and on the 3rd place is the lumia 920/925 (available on any carrier). Another thing is that the Nokia lumia 925 is out of stock, cuz the carriers like Vodafone and Cosmote are pushing the windows phones as much as they can and recently they the lumia 925 for only €245.....cheap.

13. alterecho

Posts: 1106; Member since: Feb 23, 2012

Exactly what i've been saying. WP8, what small marketshare it has, is because of Nokia Lumia and specifically, the cheap Lumia 520, 525 and 620. Not the high end phones.

16. rodneyej1

Posts: 3576; Member since: Jul 06, 2013

This is new to you?..... It's always been that way, and MS/Nokia planned that..... You think this is some undesirable outcome?..... Your head... Wow!

29. alterecho

Posts: 1106; Member since: Feb 23, 2012

It is undesirable since it gives the false impression that WP is doing well, and aids your slanders. Its also bad because it makes MS more lazy than it already is in releasing updates.

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