New Verizon ads take battle with AT&T in funny direction

New Verizon ads take battle with AT&T in funny direction
The back and forth television ads battle between Verizon and AT&T had reached a new peak of nasty last week when AT&T put in rotation its ad that was patterned after one of those coffee switching spots. Instead of coffee, diners had their AT&T smartphones switched with Verizon models. At the time, we wrote that the ball was in Verizon's court and the carrier answered back by taking the feud in a classy new direction with two ads that mock a couple of classic spots.

With the carrier's nickname of Big Red, Verizon took the old Wrigley ads for the gum of the same name (Big Red, not Verizon gum) and turned it into a commercial singing the praises of Verizon's 3G coverage. Co-starring the BlackBerry Storm2, the words are sung to the Big Red gum commercials: "(Spoken) No other wireless carrier has more 3G coverage than Big Red. (Song starts) So browse the web much better, uptake Facebook pages better, ditch your boring job much better, better with Big Red. That 3G coverage let's you do it, you'll watch YouTube on a horse when you use it. E-mail friends and family better, download stupid stuff much better. Get the most 3G coverage with Big Red." And not one blue AT&T map in the whole ad.

The second spot is a take off of those old DeBeers' shadow commercials for diamonds. While not as hilarious as the Big Red spot, it still makes the point. Yes, the blue map returns but the ad is not as vicious as the last few have been from both carriers-AT&T in particular. Hopefully these spots have taken the whole Verizon-AT&T battle in a softer, funnier and less finger-pointing direction where both carriers can get the message across without the venom.

source: YouTubeVerizonChannel via Engadget

FEATURED VIDEO

32 Comments

1. vzw fanman

Posts: 1977; Member since: Dec 11, 2008

excellent commercials!!!!

18. cellgeek82

Posts: 518; Member since: Dec 20, 2009

I totally agree. These are getting better and better. I hope this battle doesn't end soon, this is fun to watch. But I have to say, Verizon is known for having the best advertising campaign so AT&T is fighting a loosing battle when it comes to commercials.

2. Legacystar

Posts: 131; Member since: Dec 31, 2009

ATT has yet to put out a good comeback

3. slashafk

Posts: 10; Member since: Feb 03, 2010

I like the ads! It's good that Verizon is appealing to different audiences. I, for one, think the shadow commercial is sexy, to the point, and better compared to the former but that's just me :P

4. hmcougar09

Posts: 137; Member since: Jan 25, 2009

I love these Verizon commercials, they've got SPUNK! :] Unlike 'ahem!' ATT.

5. markalkema777

Posts: 5; Member since: Nov 29, 2009

AT&T has no ability to combat the relentless attacks by Verizon. AT&T is only slightly faster and what good is fast internet if you can't use it everywhere? The iPhone isn't staying on AT&T forever and now that Verizon has the new Palm WebOS devices, AT&T can't say that Verizon phones can't multitask. Luke Wilson should be fired and AT&T should direct their money toward improving their network, or signing a new exclusivity deal with Apple.

24. remixfa

Posts: 14605; Member since: Dec 19, 2008

mark, the iphone cant multitask... lol what they were saying is that you cant "be on a call and surf the web at the same time", which is a small benifit of GSM over CDMA. Of course, u give up the better range, building penetration, and huge 3g map to be able to do that.. lol

6. s0nic69 unregistered

lol. i like the commercials. is this the first time they call themselves big red?

19. cellgeek82

Posts: 518; Member since: Dec 20, 2009

I think this is the first time they've refered to themselves as "Big Red". Did you see that kid at the camp fire with the Big Red tshirt? Those things will probably sell like hotcakes now haha.

7. david_the_gom

Posts: 114; Member since: Dec 20, 2008

oh, i just love watching vzw and att having a fight thru tv commercials... haha...

8. JASON666

Posts: 20; Member since: Oct 31, 2009

Sound like a "Menthol's Mint commercial... or is it "BIG RED" the wriggly gum.

9. DOGIEFRESH

Posts: 316; Member since: Jul 15, 2009

VZW started a battle that is not winning, people still leaving their network for the iphone besides the 20 times or whatever more 3g coverage they claim, apple blow them with the tablet, they wont have the iphone not close to 4Q of 2011 when their LTE network is fully operational and their obsolete CDMA network isn't going anywhere but slowwwwww and not multitask. Face it fanboys big red has to swallow more carriers to stay No. 1....!!!!

10. ggp unregistered

lol, that's funny! What'dya wanna bet there'll be plenty of iPads hooked up through VZW's MiFi cards because ATT can't get them online!

11. Fan_of_Fanboys

Posts: 101; Member since: Nov 13, 2008

If only your mom had not failed at the do-it-yourself abortion we could have been saved from your ignorant chatter.

12. DOGIEFRESH

Posts: 316; Member since: Jul 15, 2009

That's how u escaped from being sacrificed, isn't true Fanboy....????

13. DOGIEFRESH

Posts: 316; Member since: Jul 15, 2009

U can ask the 2 million people who left ur 8th wonder of the world-god gift to americans network if they can't get online on their iphones...!!!!

14. cellgeek82

Posts: 518; Member since: Dec 20, 2009

Where have you been?! I've heard of lots of people leaving AT&T for the Droid and for the network. And CDMA isn't obsolete, it actually works better than GSM. If anything, GSM is the obsolete standard. Face it, if it weren't for Apple then AT&T retail stores would be as empty as Sprint stores. Apple isn't everything, they are pretty good but no manufacturer is perfect. The iPhone is getting like the RAZR anyway, it's the same thing over and over with something slightly different but nothing innovative. If you read the latest articles Android is gaining alot of ground on the iPhone. If Apple doesn't come up with something better than the maxi pad they'll hurt.

16. VZWEMP

Posts: 158; Member since: Dec 11, 2008

@dogiefresh oh yea is that why VZW gain 1.2 million NEW subscribers and ATT gained ummm lets see 910,000. yea Verizon's losing alright but only in the "lets see who can lose more customers contest"

17. becazican unregistered

i have to disagree with you cellgeek82, you can multitask on verizon, check the palm. also gsm is the obsolete technology, cdma works better. you cant go a day without hearing of somethng at&t is having trouble with because their system is so antiquated. I love apple was very disappointed when they gave a exclustivity to at&t , i left big red on one occasion for 4 weeks , not that i am a fan of theirs but i tried both t mobile and at&t, i must say the t mobile company were one of the nicest to deal with , but no coverage in my house, at& t were a pain in the ass and no coverage in the house., if at &t lose the iphone to t mobile this summer at &t is definitly in trouble. i never drop a call on verizon, both t mobile and at&t i had 10 calls at least dropped in a week. i live in the tampa bay area .i owned a iphone for 2 weeks, and its a fun toy, but lousy phone.

20. rjt185

Posts: 257; Member since: Jun 11, 2009

I'm highly amused by the "oh I can multi-task on AT&T" claim. You need 3G to multi-task...something that if you're just lucky enough you'd squeak by with ... but with AT&T's crappy coverage on densely poblated areas, most phones are relegated to EDGE, try using that, haha. In the end ... both the iPhone and the Droid will end up using WiFi for Data and 3G/EDGE/1rxx for voice. So yeah, FAIL to AT&T on that.

22. scottmbolt unregistered

Stop fighting about whose phone network is the "best" ... you little girls.

27. nosense

Posts: 53; Member since: Jul 19, 2009

How can you disagree with cellgeek82 when you just repeated what he just said.

32. Fan_of_Fanboys

Posts: 101; Member since: Nov 13, 2008

dogie vzw has lowest industry churn n 20 of last 21 quarters. Come back to talk when you want to play w/ facts.

15. skidodo142

Posts: 19; Member since: Nov 10, 2009

i love watching all these commercials

21. scottmbolt unregistered

The thing I HATE MOST about these ads... LUKE WILSON! He is such a total tool, really. He is not funny, and he needs to pry open those squinty little eyes of his.

23. 3watts

Posts: 56; Member since: Jul 28, 2009

And no expensive movie stars in any of them! Perhaps they spend their money on the network? :)

25. Mateo8326

Posts: 472; Member since: Jul 15, 2009

I need to speak with the marketing ceo of att b/c i got a excellent comeback............. :)

26. jundibasam

Posts: 119; Member since: Aug 05, 2009

Pretty funny commercials, but I for one would like to see Verizon step it up a notch and go back to directly challenging AT&T on some of their claims like "more than 100,000 apps", "The most popular Smartphones", and "The most Smartphone customers"...and basically say its only becaues of one device that will not be staying exclusive with them in less than six months.

28. rwolf1984

Posts: 536; Member since: Jun 06, 2009

these are hilarious commercials...

29. paintballguy113

Posts: 16; Member since: Sep 29, 2008

I love the battle but who really cares about nation wide. like i rarely leave the NE and i almost always have perfect coverage with ATT. SO wtvr VZ and ATT keep wasting money making commercials.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.