New RIM CEO tests other platforms, says things will change

New RIM CEO tests other platforms, says things will change
When new RIM CEO Thorsten Heins was introduced the other day, he set off a decline in RIM's stock by saying that there would be no changes coming. Investors saw this as a sign that RIM would continue to produce the same old tired BlackBerry devices that have been unable to take marketshare away from Apple or Android models. However, in an interview with Crackberry, Heins clarified his statement by saying that there will be lenty of change and said that he has recently played around with competitors' phones to check them out.

Heins said that when he said that there would be no changes at RIM, he was talking about the company itself. According to the CEO, he meant that there would be no restructuring of the firm, no splitting up RIM into different companies and that the Canadian based manufacturer was not going to be sold. As far as  the actual products coming from the company is concerned, he insists that there will be "a lot of change."

Unlike the two co-CEOs that he replaced, Heins admitted to checking out the competition. He said, "I have to do this. You need to know where you are." A man at the top who knows what is selling would be a big change at RIM. Perhaps explaining why BlackBerry units have never been able to catch up features-wise with the Apple iPhone or Android handsets, RIM staff never played with competing models like the Apple iPhone. That lack of knowing what people want in a smartphone went all the way to the offices of ex-CEOs Jim Balsillie and Mike Lazaridus and explains a lot of things that have gone wrong for RIM, including the launch of the BlackBerry Storm 9530 in 2008.

Still, the new CEO said that his predecessors left the company traveling on the right path even if they made inevitable mistakes. He criticized Android manufacturers saying that he saw no "no room for differentiation" among manufacturers of handsets using Google's open source OS.

source: Crackberry



9. mannyfs

Posts: 69; Member since: Feb 11, 2011

i hope he gets tough and no other mistake like the storm is ever released. god, its been years and I'm still traumatized with that phone, i see it and i automatically feel stress and frustration. If i was a CEO never in my life would i let such a low life product like that to be released

8. jgerboc

Posts: 18; Member since: Jan 17, 2009

Everyone keeps slamming RIM, and rightfully so in some ways..arrogance, performance, complacency, etc. But, as a business-user who recently went to iPhone from a Storm2, I am constantly frustrated by what I thought was going to be a better platform. There are many positives, but I would like to discuss the negatives why I can't schedule a meeting on the last Thursday of every month, or why I can't do simple photo management on my phone, or why I am constantly mis-typing everything. Blackberry does alot well, and contrary to popular belief, the Storm2 was an awesome business phone (albeit very slow). Hopefully now RIM will regain its focus on those of us who don't just play games...and that's their niche.

6. GeekMovement unregistered

well i personally like the keyboards that blackberry included in most of its devices so I hope they keep that and make it better.

7. downphoenix

Posts: 3165; Member since: Jun 19, 2010

Yea, the BB keyboard is great, but I would like to see a sideway slideout keyboard form factor in at least one model. I think they make the best portrait style keyboard so it would be interesting to see if that would translate well to a landscape.


Posts: 701; Member since: Jun 07, 2011

I wish blackberry good luck, it wont be easy to come back up in this market

4. dandirk

Posts: 187; Member since: Aug 04, 2011

"no room for differentiation" ha ha ha this coming from RIM who like Apple, control hardware and software... Apple is just successful at it. Explanation... essentially comparing software differentiation to hardware... RIM/Apple model is certainly software (RIM has some hardware though), Apple for sure is software. Android is more hardware/form factors with a little software thrown in there. Honestly if RIM went Android, they still have their HUGE back end systems to create "differentiation"... Yet that boat sailed since most business integration is moving to exchange/active sync support as a universal "standard" (mainly due to Apple).

3. Muhannad

Posts: 455; Member since: Sep 20, 2011

Things are starting to look promising at RIM with their new CEO.

2. beefsupreme

Posts: 32; Member since: Dec 07, 2011

oh gosh. i still use a storm 9530.

1. davecann2

Posts: 460; Member since: Mar 15, 2011

Ummm.... What do we expect him to say? RIM is failing and he has no idea how to stop the downward spiral! He is going to say whatever it takes to regain confidence.

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