New HTC marketing direction aiming at the emotional side of buyers
posted by Andrew B. / Apr 12, 2012, 2:19 AM
In its most recent advertisement, HTC is attempting to tug at your heart strings by really emphasizing that its focus is on user experience. The clip emphasizes "you" over and over again, pointing out that HTC is "inspired by you."
We've seen this type of marketing from Apple, and admittedly we like the way it is presented. Often times there is a separation between technology companies and the more personal side of life, and it seems HTC is trying to become the first of the non-Apple handset maker to push the more emotional, life-influencing aspects of its products.
Check out HTC's "Innovation Inspired by You" campaign video and let us know what you think.
Posts: 285; Member since: Feb 28, 2012
Make good phones and update it in a timely manner then people will buy YOU, thats my emotional side.
posted on Apr 12, 2012, 3:12 AM 2
Posts: 733; Member since: Oct 13, 2011
HTC updates their devices in a timely manner. Better than how Samsung and others update their devices.
posted on Apr 12, 2012, 8:46 AM 2
Posts: 8; Member since: Apr 06, 2012
I agree, it's so exciting to see a company that's giving Apple a run for it's money in the advertising arena. I love what HTC and Samsung have been putting out, but it seems a lot of people outside of "fan world" don't know about them because they don't have the same heartfelt or practical-use ads Apple does. I do love this ad. :-)
posted on Apr 12, 2012, 8:20 AM 3
Posts: 501; Member since: Oct 05, 2011
Um, am I the only person that notices that this is just a normal HTC commercial just like they always do? I haven't seem them as much lately, but the TB had very similar commercials, and many more before that
posted on Apr 12, 2012, 7:07 PM 1
Posts: 532; Member since: Mar 22, 2012
Right, I love their ads: http://www.youtube.com/watch?v
In my opinion the orignal ads are better. There also defiantly more emotional.
Here's one of the new ones:
http://www.youtube.com/watch?v =OqwQTESDObU&feature=plcp&cont ext=C452dd9eVDvjVQa1PpcFN0GwOO 5MFUWntSrYRzGRxLYs0vSJMuVxA%3D
posted on Apr 12, 2012, 7:37 PM 1
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