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New HTC marketing direction aiming at the emotional side of buyers

Posted: , posted by Andrew B.

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New HTC marketing direction aiming at the emotional side of buyers
HTC has always been seen as cutting edge when it comes to technology, features, and the power of the device. Now it seems the company is shifting its focus away from the technological specs, and toward the emotional aspects of life your phone plays into.

In its most recent advertisement, HTC is attempting to tug at your heart strings by really emphasizing that its focus is on user experience. The clip emphasizes "you" over and over again, pointing out that HTC is "inspired by you."

We've seen this type of marketing from Apple, and admittedly we like the way it is presented. Often times there is a separation between technology companies and the more personal side of life, and it seems HTC is trying to become the first of the non-Apple handset maker to push the more emotional, life-influencing aspects of its products.

Check out HTC's "Innovation Inspired by You" campaign video and let us know what you think.

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posted on 12 Apr 2012, 02:53 1

1. cas_shekhar (Posts: 24; Member since: 10 Apr 2012)

Hmmm..they r on right track now

posted on 12 Apr 2012, 03:12 2

2. darktranquillity (Posts: 284; Member since: 28 Feb 2012)

Make good phones and update it in a timely manner then people will buy YOU, thats my emotional side.

posted on 12 Apr 2012, 08:46 2

4. arcq12 (Posts: 733; Member since: 13 Oct 2011)

HTC updates their devices in a timely manner. Better than how Samsung and others update their devices.

posted on 12 Apr 2012, 14:05

5. Bangthering_007 (Posts: 36; Member since: 21 Feb 2012)


posted on 12 Apr 2012, 08:20 3

3. bella92108 (Posts: 8; Member since: 06 Apr 2012)

I agree, it's so exciting to see a company that's giving Apple a run for it's money in the advertising arena. I love what HTC and Samsung have been putting out, but it seems a lot of people outside of "fan world" don't know about them because they don't have the same heartfelt or practical-use ads Apple does. I do love this ad. :-)

posted on 12 Apr 2012, 19:07 1

6. Cwebb (Posts: 501; Member since: 05 Oct 2011)

Um, am I the only person that notices that this is just a normal HTC commercial just like they always do? I haven't seem them as much lately, but the TB had very similar commercials, and many more before that

posted on 12 Apr 2012, 19:37 1

7. Jonathan41 (Posts: 532; Member since: 22 Mar 2012)

Right, I love their ads:


In my opinion the orignal ads are better. There also defiantly more emotional.

Here's one of the new ones:


posted on 13 Apr 2012, 02:17

8. thelegend6657 (unregistered)

That's good

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