New HTC marketing direction aiming at the emotional side of buyers

New HTC marketing direction aiming at the emotional side of buyers
HTC has always been seen as cutting edge when it comes to technology, features, and the power of the device. Now it seems the company is shifting its focus away from the technological specs, and toward the emotional aspects of life your phone plays into.

In its most recent advertisement, HTC is attempting to tug at your heart strings by really emphasizing that its focus is on user experience. The clip emphasizes "you" over and over again, pointing out that HTC is "inspired by you."

We've seen this type of marketing from Apple, and admittedly we like the way it is presented. Often times there is a separation between technology companies and the more personal side of life, and it seems HTC is trying to become the first of the non-Apple handset maker to push the more emotional, life-influencing aspects of its products.

Check out HTC's "Innovation Inspired by You" campaign video and let us know what you think.



1. cas_shekhar

Posts: 25; Member since: Apr 10, 2012

Hmmm..they r on right track now

2. darktranquillity

Posts: 285; Member since: Feb 28, 2012

Make good phones and update it in a timely manner then people will buy YOU, thats my emotional side.

4. arcq12

Posts: 733; Member since: Oct 13, 2011

HTC updates their devices in a timely manner. Better than how Samsung and others update their devices.

5. Bangthering_007

Posts: 36; Member since: Feb 21, 2012


3. bella92108

Posts: 8; Member since: Apr 06, 2012

I agree, it's so exciting to see a company that's giving Apple a run for it's money in the advertising arena. I love what HTC and Samsung have been putting out, but it seems a lot of people outside of "fan world" don't know about them because they don't have the same heartfelt or practical-use ads Apple does. I do love this ad. :-)

6. Cwebb

Posts: 501; Member since: Oct 05, 2011

Um, am I the only person that notices that this is just a normal HTC commercial just like they always do? I haven't seem them as much lately, but the TB had very similar commercials, and many more before that

7. Jonathan41

Posts: 532; Member since: Mar 22, 2012

8. thelegend6657 unregistered

That's good

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