New HTC RE camera to be released next year

New HTC RE camera to be released next year
Launched in the US about a month ago, the unusual-looking HTC RE camera is one of this year’s most curious products: it’s (obviously) a camera, but it doesn’t offer a viewfinder, instead letting you quickly and easily shoot photos and videos with just the press of a button.

At the moment, the RE camera costs $199, and we’ve yet to find out if sales are going well or not. Regardless of that, HTC is already planning a second generation of the device.

According to Focus Taiwan, HTC North Asia president Jack Tong confirmed that a new RE camera would be released sometime next year as a product for “the mass consumer market.” While there are no details on the features and design of the upcoming HTC RE camera, we guess it will still be water-resistant, looking not too different from the original model.

HTC plans to estimate the success of the new RE camera based on how many units of the current version it’s selling. For example, the company assumes that about 5% of the 8 million customers who buy smartphones yearly in Taiwan would also get the first-generation RE camera - but if the 5% threshold can be crossed, the next model “will be easier to sell.”

When we reviewed the HTC RE camera (pictured below), we found it quite user-friendly, at the same time noting that the device has some minuses that potential buyers need to take into consideration. Well, maybe the second-generation model will impress us more.


source: Focus Taiwan

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7 Comments

1. greenelektron

Posts: 537; Member since: Sep 10, 2014

IT's OK if they don't release this. expensive and ugly. Better buy a GoPro.

2. HugoBarraCyanogenmod

Posts: 1412; Member since: Jul 06, 2014

I might consider to get one and place it on my car, just in case any bad thing happened I have strong evidence from it

4. ArtSim98

Posts: 3535; Member since: Dec 21, 2012

LOL you seriously gonna buy THIS for THAT?! Why not buy a cheaper dash cam that is actually designed for that purpose alone? You aint going to keep this thing in your car recording 24/7...

3. gagakiller

Posts: 176; Member since: Oct 08, 2014

I will ONLY buy it if it has a vibrator

5. boot2arse

Posts: 3; Member since: Oct 27, 2014

creepy ass camera.

6. gd761

Posts: 213; Member since: Sep 18, 2012

What would be EXTREMELY GREAT!, would to be able to have OIS as well as Auto Focus from Macro to Regular Pictures and Video. Have it for Manual Control from the App. Also, see about Cross License with LYTRO for their Tech for the Re 2.0 Then for the Accessories. Have Mounts that when Screwed in, they have a Notch where the Power can be Plugged in for Any Extended Use like Time Lapse or Long Videos longer than what the battery is rated to last. And Lastly. Make STANDARD a Lens Cap that Comes WITH the Purchase of ALL RE Models.

7. Phonedingo

Posts: 399; Member since: Aug 16, 2014

Patiently waiting.

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