New Apple videos show off features on Apple iPhone 5S and Apple iPhone 5C

posted by Alan F. / Sep 11, 2013, 1:17 AM

New Apple videos show off features on Apple iPhone 5S and Apple iPhone 5C

Apple has released a trio of new videos just a few hours after Tuesday's introduction of the Apple iPhone 5S and Apple iPhone 5C. The first video discusses the Touch ID sensor. In solemn tones, Jony Ive says that the Apple iPhone 5S is the manufacturers most "refined iPhone to date" and that Apple considered every component to make sure that it enhanced the user's experience. Later on, we see the fingerprint sensor in action as it quickly unlocks an iPhone 5S and facilitates the purchase of an app on iTunes. Every time you use Touch ID, it gets better at reading your prints.

The second video is all about the new iSight camera on the Apple iPhone 5S. The f/2.2 aperture combined with the 8MP backlit CMOS sensor means larger pixels allowing the entry of 33% more light, resulting in better shots under low-light conditions. Speaking of low light, when you press the shutter under those conditions, the camera actually snaps four quick shots of the same scene, merging them to reduce blur and resulting in a great photo. In very dark conditions, the iPhone 5S measures the color temperature allowing the dual flash to light up the area with just the right amount of white and amber light.

The Apple iPhone 5C is "beautifully unapologetically plastic," says Jony Ive in the third video, stating that in some cases, multiple parts have been reduced to one plastic one. It's more capable and colorful than the Apple iPhone 5, notes the executive. The colorful, lower-priced version of the iPhone is the star of the third video below. See what a single piece of polycarbonate can turn into.

Pre-orders for both models start September 13th with the Apple iPhone 5S and the Apple iPhone 5C launching on September 20th.

source: Apple (1), (2), (3)

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36 Comments

1. HalaMadrid

Posts: 92; Member since: Sep 04, 2013

Samsung Has Better Features

posted on Sep 11, 2013, 1:29 AM 26

25. scumbledEGG unregistered

shamesung have lots of clone too, haha! specs and quality wise there are no differences at all, so cheap... haha!

posted on Sep 11, 2013, 3:38 AM 1

27. amiaq

Posts: 509; Member since: Jun 30, 2012

I call it \"featureLESS iphone\"

posted on Sep 11, 2013, 3:51 AM 2

33. power_x

Posts: 264; Member since: Aug 28, 2013

Jealous android fan And by the the way , visca el barca

posted on Sep 11, 2013, 6:57 AM 1

36. InspectorGadget80 unregistered

some of those features been out for a few years.

posted on Sep 11, 2013, 8:56 PM 0

2. Lakuta1978

Posts: 64; Member since: Jun 30, 2012

Love it....Love it...Love it

posted on Sep 11, 2013, 1:34 AM 4

4. GeekMovement unregistered

The iPhone is a nice basic phone and usually reliable if it doesn\\\'t explode or electrocute a person, but it\\\'s got too many features and convenience I\\\'d miss from android not to mention the customization and the different manufacterers experience I can select from whether it be Sony, Samsung, LG, Moto, etc. That being said, the new fingerprint scanner being the home button is pretty cool (even though it\\\'s not exactly original) and I think a black/gold version would have been nice to see, but it\\\'s not like I\\\'d get it anyway lol. Apple is going to win many people with the new gold version because let\\\'s face it, people tend to judge a book by its cover even if they shouldn\\\'t.

posted on Sep 11, 2013, 1:44 AM 0

5. LetsBeHonest

Posts: 1548; Member since: Jun 04, 2013

iPhone 5C an unworthy iPhone, to kill Apple\'s reputation of producing premium phone. iPhone 5S is what i like:- finger print scanner 64bit processor (not so useful today) Improved 8mp camera (8mp is enough, and i also love iPhones camera) Apple didn\'t disappointed me that much since my expectations weren\'t that high.

posted on Sep 11, 2013, 1:47 AM 9

11. Timmehor

Posts: 599; Member since: Mar 09, 2013

Apple (and a lot of its consumers) care a lot about the premium quality design of the Apple iPhone the most, a common consumer really doesn't care about the specifications as much, only when it comes to the camera :/

posted on Sep 11, 2013, 2:14 AM 1

9. rd_nest

Posts: 1656; Member since: Jun 06, 2010

That\'s it??

posted on Sep 11, 2013, 2:08 AM 7

10. Timmehor

Posts: 599; Member since: Mar 09, 2013

Tell me, where are these fingerprint data going? To who?! It's a great idea, but the NSA/Intelligence Companies can easily benefit from this, and that's a bad thing :/ An extra invasion of our delicate privacy! Thank god they aren't allowing App Developers to access these fingerprints!

posted on Sep 11, 2013, 2:12 AM 12

21. THE.DARK.KNIGHT

Posts: 269; Member since: Sep 09, 2013

Your fingerprint will be stored safely and securely deep inside the A7 chip. Perhaps you are deaf

posted on Sep 11, 2013, 3:29 AM 0

23. Timmehor

Posts: 599; Member since: Mar 09, 2013

Oh, so you think that fingerprint isn\'t being sent to some intelligence/Apple database?

posted on Sep 11, 2013, 3:34 AM 9

30. ihatesmartphone unregistered

When it comes to America... Nothing is secure.

posted on Sep 11, 2013, 4:23 AM 6

35. daysleft

Posts: 8; Member since: Nov 27, 2012

How many US citizens don't have their fingerprints already on file? How is any government agency going to benefit from something that they should already have? Besides, they're fingerprints... what are they going to do with them? Oh no, they know what the ends of my fingers look like...

posted on Sep 11, 2013, 7:21 PM 0

13. one81one81

Posts: 10; Member since: Sep 27, 2011

it's funny when i watch iPhone 5C ads.. apple seems so proud to talk about their 'plastic' (polycarbonate) design.. but at the same time apple fanboys still mocking other brand made which made from the same material... meh :\

posted on Sep 11, 2013, 2:37 AM 0

28. reckless562

Posts: 1153; Member since: Sep 09, 2013

theis has no point to be plasctic, it for the removeable batteries, and SD cards FUNCTION over style i phones have no function, just style, hollow style...so sad

posted on Sep 11, 2013, 4:16 AM 0

16. kindlefireowner

Posts: 504; Member since: Dec 05, 2011

Did you see the Apple guy trying to hype the iPhone's camera features. I would have loved to have heard what he was really thinking. "Nokia camera aside, this is the best camera on the market. Who needs all those pixels and details. Nobody needs to zoom that much on a smartphone".

posted on Sep 11, 2013, 2:52 AM 0

17. itsdeepak4u2000

Posts: 3718; Member since: Nov 03, 2012

All android phones have better features than this iCrap.

posted on Sep 11, 2013, 2:53 AM 3

24. THE.DARK.KNIGHT

Posts: 269; Member since: Sep 09, 2013

Really? Clearly you are a noob here.

posted on Sep 11, 2013, 3:34 AM 0

26. scumbledEGG unregistered

androids have better \"LAGS\" haha!!!

posted on Sep 11, 2013, 3:46 AM 3

29. reckless562

Posts: 1153; Member since: Sep 09, 2013

because theay are actually DOING something as opposed to Iphone just being pretty with no skills

posted on Sep 11, 2013, 4:17 AM 2

34. THE.DARK.KNIGHT

Posts: 269; Member since: Sep 09, 2013

You nailed it! All android flagships stutter every now and then

posted on Sep 11, 2013, 7:36 AM 0

18. ianbbaa

Posts: 332; Member since: Mar 20, 2013

Who watched the third video? It looks \"S\"ame as last year...\"S\"ame guy talking the \"S\"ame emotional sh****t..but now probably about iPhone 5S\"ame\"... ..anyway finger scanner looks good....waitiing for a real life experiences if it really works like it should...

posted on Sep 11, 2013, 3:00 AM 1

19. TechDork

Posts: 404; Member since: May 10, 2010

From my understanding, the pre-orders for the i5C start on the 13th and the pre-orders for the i5S start on the 20th, according to Apple's site: "Order iPhone 5s beginning September 20. From $199" "Pre-order iPhone 5c beginning September 13 for delivery beginning September 20. From $99" Just to let you guys know if you plan on pre-ordering one or the other.

posted on Sep 11, 2013, 3:21 AM 0

31. frydaexiii

Posts: 1476; Member since: Dec 01, 2011

Ugh, it's like the same thing every friggin year... "Blah Blah Blah, we got a good camera, blah blah blah aperture, blah more light." "From the beginning, this that iPhone experience, no other way to be done, blah blah blah" Really, you can just watch the iPhone 4 or iPhone 4S intro videos and you already get the gist of the 5S and 5C.