NY Giants did the legwork for Apple's word-of-mouth marketing at the Super Bowl

NY Giants did the legwork for Apple's word-of-mouth marketing at the Super Bowl
The Street's wacky host Jim Cramer seems to have come to the same conclusion as all of us watching the Super Bowl on Sunday and being even remotely interested in the mobile phone industry. That Apple saves so much on marketing due to the cult status of its gadgets that the rest of the competition is probably green in the face with this fact.

In the game's aftershots, the New York Giants were naturally given oodles of airtime as the reigning World Champions of the NFL. So many players whipped out their iPhones and started calling, texting, or just fumbling around with them for the world to see, that the cumulative airtime Apple's finest got was probably worth many millions of dollars.


What's more important, this is the kind of word-of-mouth marketing and unscripted usage of your product during one of the happiest occasions in the life of an NFL player (talking about the winning team here) that companies would gladly pay for millions anyway. Not to mention the random halftime crew member that crashed the celebration and kissed the trophy, videotaping himself with his iPhone all the time in front of NBC's cameras.

via TUAW


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21 Comments

1. 9_HeLLs_oF_DrOid

Posts: 127; Member since: Jan 02, 2012

This phone markets itself!

2. ghost__uwi

Posts: 175; Member since: Nov 28, 2011

lol when ur big you don't need to advertise in the half time. You advertise during the celebrations. Like a boss!

3. ghost__uwi

Posts: 175; Member since: Nov 28, 2011

Apple: We don't do half time ads. We advertise during the celebration time. We also don't need to hate on the competition to get sales. Just saying. LOLZ

16. ZayZay

Posts: 571; Member since: Feb 26, 2011

Huh, wasn't the old Apple commercials TO hate on competition?

4. paulyyd

Posts: 340; Member since: Jan 08, 2011

uh oh, sammy real mad

5. albie1937

Posts: 23; Member since: Feb 05, 2012

Thanks phonearena for looking at my comment posted on super bowl Sunday about the the Giants using iPhones.

14. EclipseGSX

Posts: 1777; Member since: Oct 18, 2011

so an article 2 days later? doubt it

17. asimo

Posts: 41; Member since: Jan 05, 2012

higher than the sun!!

6. albie1937

Posts: 23; Member since: Feb 05, 2012

This was posted on Feb 5 20. albie1937 posted on 2 days ago, 22:14 2 1 If anyone seen the Super Bowl trophy celebration like I did, all I saw was a lot of Giants players holding iPhone 4s phones taking pics of the Lombardi Trophy. That phone markets itself. Samsung didnt win any fans tonite with that commercial.

7. racr79

Posts: 5; Member since: Apr 28, 2010

Samsung spend like millions of dollars try to make apple fans look bad and stupid. But at the end Samsung came out looking stupid spending all that money and apple didn't spend none.

9. iamcc

Posts: 1319; Member since: Oct 07, 2011

I wouldn't necessarily say they are trying to make them look "bad" and "stupid" but I would definitely agree that iPhone fans are portrayed as very uninformed in the Samsung ads...

11. superguy

Posts: 464; Member since: Jul 15, 2011

And football players generally aren't considered to be a smart bunch. :D

21. supaman21

Posts: 43; Member since: Sep 14, 2011

That is actually a very uneducated stereotype. football players have the highest average iq of major team sports. as they have to complete more than just a year of college. look up the name myron rolle, may change your opinion

18. EclipseGSX

Posts: 1777; Member since: Oct 18, 2011

"apple didn't spend none"?? sorry, but you are the only one looking stupid here

20. ardent1

Posts: 2000; Member since: Apr 16, 2011

It's called figure of speech akin to a poetic license. E-GSX, you are being unctuous.

8. InspectorGadget80 unregistered

And we dont need to hear or see that players use iPhones so who gives a damn.

10. gotti88

Posts: 101; Member since: Jul 06, 2011

some people are so sad... none of you people win anything only the manufactures. they both are on top of sales in the us and everywhere else. so at the end only the supporters look stupid because sammy and apple are going to have lunch together and laugh at us arguing over whats better while there getting money

12. ghost__uwi

Posts: 175; Member since: Nov 28, 2011

actually i care not for who is top. I just buy what I consider the best. If tmw apple started selling junk as well as samsung and nokia made a return I would switch to nokia.

13. gallitoking

Posts: 4721; Member since: May 17, 2011

good morning

19. gallitoking

Posts: 4721; Member since: May 17, 2011

wow a simple good morning.. they really love/hate me..

15. snowgator

Posts: 3621; Member since: Jan 19, 2011

Yep, I saw that. I was wondering why it didn't make Mondays postings. Them Apple phones..... I got a feeling that might take off and be slightly successful.........

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