NVIDIA to license its Kepler GPU core to grab more from the "explosion of Android devices"

NVIDIA to license its Kepler GPU core to grab more from the
NVIDIA isn't content with the number of Android devices that use its Tegra chipsets and wants to get more of the market, and the plan to do that looks like the company will license its Kepler GPU core to other chipset manufacturers. NVIDIA hopes that doing this will enable it to get more from the "explosion of Android devices".

Basically, NVIDIA is tired of seeing its revenue from the PC market dropping as the PC market itself gives way to mobile devices, and the company wants to be more integrated in the mobile revolution. So, NVIDIA is going to license its "GPU cores and visual computing patent portfolio" to manufacturers working on mobile processors. 

NVIDIA has done this before, and had licensed its GPU core design to Sony for use in the PlayStation 3. NVIDIA says that this new world "presents an unprecedented opportunity to accelerate this effort" because so many companies are building Android devices. 

It will start by licensing the Kepler GPU core, which supports DX11, OpenGL 4.3, and GPGPU. It will also license its visual computing portfolio, so companies can "develop their own GPU functionality". 

source: NVIDIA via The Verge

FEATURED VIDEO

6 Comments

1. twens

Posts: 1165; Member since: Feb 25, 2012

nice move....sharing is caring

2. TheLolGuy

Posts: 483; Member since: Mar 05, 2013

So like... it's just licensing IP? Like Imagination GPU technology? I suppose this will hurt their plans for the Tegra chips. I wonder what will happen to Project Denver now... if their custom cores can't match up to the competition and yet they have access to Nvidia's powerful GPU IP there will be no reason to buy Tegra at all.

6. Diazene

Posts: 129; Member since: May 01, 2013

well, AFAIK, it's 64-bit

3. jove39

Posts: 2140; Member since: Oct 18, 2011

In near future, there aren't any new devices coming with tegra4 or tegra4i...so Nvidia is losing on that front...pc sales are going down hill...intel is pushing on gpu...so this move is very much justified.

5. TylerGrunter

Posts: 1544; Member since: Feb 16, 2012

Not to say it's a big success, but there are at least two new devices (not make by NVIDIA) coming with Tegra 4 in the near future: Toshiba AT10LE-A and Asus Transformer Pad Infinity 2

4. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

Great! Mobile is the future.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.