Motorola turns Moto Maker into a boutique retail experience in Chicago

Motorola turns Moto Maker into a boutique retail experience in Chicago
Branded technology store experiences are nothing new. Going back far enough, Sony had its own stores, as did Gateway and Dell at one point. Apple started its chain of stores, Microsoft followed, and Samsung and Google have dabbled in the idea. The reality is that everyone loves to be able to sell directly to customers without going through chain retailers like Best Buy, but not every company can viably do so. Motorola is the latest to test the waters of retail boutiques.

Motorola doesn't have the popularity of the other companies mentioned, so it is starting small with one boutique shop opening this Saturday in Chicago. It looks quite nice too. It has the spartan look of an Apple or Microsoft store, but with big swaths of texture from wood panels and brick walls. Even just from the images it looks more warm and inviting than a sterile white Apple Store (opinion alert!). 

The store will feature: a Moto Maker section so you can get your hands on the new Moto X Pure with all of the various leather and wood backing options; a Moto 360 section to let you see and try out the various color/band options for Motorola's smartwatch; a "Moto Shoot" area to test out the Moto X Pure camera; and, even a "Drop Zone" to test out the durability of the Droid Turbo 2 ShatterShield display

The store will open this Saturday, November 7th at 10am, with a grand opening party happening next Saturday the 14th. There is no word yet if this store will be a permanent fixture on N State St in Chicago, or if it will only be around for the holidays, but we would guess that might depend on the success it has. We like what Motorola does though, so we would be happy to see Moto expand eventually. 

source: Motorola



15. Brewski

Posts: 739; Member since: Jun 05, 2012

I like the area of this store where you can touch the different textures available to decide before you buy. But once you pick your design will you be able to purchase it right then or will it have to be assembled in a factory somwwhere and then shipped later? Isn't the whole point of a brick-and-mortar store so that you can walk away with the product?

17. downphoenix

Posts: 3165; Member since: Jun 19, 2010

Im sure for popular combinations they will have them ready in store.

8. Af1rPA

Posts: 712; Member since: Jun 12, 2014

I'm jelly

5. aegislash

Posts: 1541; Member since: Jan 27, 2015

Why did you have to add 'opinion alert' to the comment made about Apple stores?

7. ibend

Posts: 6747; Member since: Sep 30, 2014

to make sure they didnt offend their biggest sponsor

4. Cheezwiz

Posts: 500; Member since: Dec 29, 2014

Hmm, might have to swing by and check this out.

3. Mxyzptlk unregistered

I give it a few months before it closes up just like their plant in Texas did. Here's some advice Motorola - stick to selling your products in stores like Best Buy and online like Amazon and your own Motorola store. I just don't see this being a lasting strategy.

6. Metropolis75

Posts: 200; Member since: Aug 28, 2012

Big companies try new things all the time. Sometimes they work, sometimes they fall flat. You never know unless you try. Besides it's not your investment. Why do you care?

9. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

Mxyzptik kneels can't stop shaking with every mention of Moto. Like garlic to vampires.

13. Mxyzptlk unregistered

Oh look another groupie girl coming to shed the salty tears.

10. iushnt

Posts: 3190; Member since: Feb 06, 2013

For mxy, thr is only 1 big company in the world. You point is invalid on the first 2 words

11. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

1 big company that start with an A.

12. Mxyzptlk unregistered

You're ignorant if you think that.

14. Mxyzptlk unregistered

I'm entitled to my opinion. Get over it.

16. downphoenix

Posts: 3165; Member since: Jun 19, 2010

he's jealous that it looks more neat than an Apple store.

2. natypes

Posts: 1110; Member since: Feb 02, 2015

Beautiful store. I'm guessing that little section that looks like it is for physical therapy with the different floors if for drop demonstrations? Good job moto, looks cool.

1. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

I have to check that out. North State Street is a high traffic area, as long as they stay in the "Loop".

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