Morgan Stanley holding off on updating its enterprise to BlackBerry 10

Morgan Stanley holding off on updating its enterprise to BlackBerry 10
Taken from the perspective of Wall Street, this cannot be considered all that promising a development. Morgan Stanley is, by far, not the largest enterprise client that uses BlackBerry, but when a financial services mogul decides to hold off on upgrade plans out of concerns for ongoing support, people notice.

The bank apparently has a reputation of following a methodical upgrade plan for its business class services used by employees. However, according to two sources with the company, a decision has been made to hold off on upgrading its user base to new BlackBerry 10 due to the aforementioned reservations.

Instead, Morgan Stanley will maintain its BlackBerry OS 7 based architecture (presumably BES) while it waits to see what might happen to the tech darling to the north. BlackBerry had no specific response to the news, but reiterated its commitment to its customers and shareholders.

While Morgan Stanley is not the largest BlackBerry client, it does run the world’s largest brokerage and word of this development is all but guaranteed to generate a ripple effect across the business landscape.

source: Bloomberg



1. Hammerfest

Posts: 384; Member since: May 12, 2012

There was a really bad movie that had aspects of issues that occur like this (the ripple effect), I think it was called Branded or something like that (had to be drunk to watch it), pretty accurate in its thought process for Brands and how the smallest notions can have huge damaging effect's. Needless to say, I actually played with the BB10 phone in store, and while I like it hands over fist VS the previous BB release's... they shoulda just gone Android and built out the BB Framework to overlay the system (not in the bad UI sense like... sense... and touch wiz and BLUR, but the comm's).

3. Napalm_3nema

Posts: 2236; Member since: Jun 14, 2013

Yep, it was Branded. I thought it was pretty funny, and very topical.

2. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

Companies (and government agencies) generally want to know their partners (whether IT or e-mail or whatever they are going to be relying on for mission-critical functions) are going to be around for at least 10 years. BB may not be around in 3 years. 3 years is not going to cut it for someone considering deploying a mission-critical solution. Buh-bye BB/RIM.

4. apiskula

Posts: 578; Member since: Jan 25, 2013

Blackberry just close the doors. I cannot wait until your garbage product dies already

5. -box-

Posts: 3991; Member since: Jan 04, 2012

Microsoft is probably courting the hell out of everyone who's used BB for enterprise work lately. "Oh, you want your phones to seamlessly integrate with your computers ? Here ya go!"

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