Everybody likes getting a good deal and nobody likes going home after a purchase only to find out that a store down the street had the same item for a few bucks cheaper. This common view of the retail shopping experience has made mobile devices a intricate part of the retail shopping experience for most customers.
Verve Wireless, a U.S. mobile adverting company, released the results of a study it had conducted across the 1,300 mobile publishers that use its advertising platform. The result show that customers and their smartphones are more unified that ever.
A few key points from the results are:
Over 60% of respondents use their smartphone for shopping one or more times each month
Consumers use their smartphone to look up information on price (48%), followed by product information (24%), reviews (14%) and where to buy (14%)
81% of smartphone users have purchased a product or service online or in store after seeking information on their mobile device
The top 3 product categories shopped for on smartphones are electronics (51%), entertainment (50%), books (45%), closely followed by clothing (38%) and automotive (21%)
The top three retailers users accessed on their mobile device (tablet and smartphone) are Amazon (63%), eBay (37%), and Target (35%)
This study shows that now, more than, ever it is essential that retailers harness the power of mobile technologies when putting together an advertising plan. Greg Hallinan, Chief Marketing Officer of Verve Wireless, said, “There is a growing demographic of consumers who rely on their mobile device to help them make decisions in the aisles of brick-and-mortar stores as well as while shopping online. The advertiser who meets them there will win the sale."
Charlene S. is a former tech news writer at PhoneArena. Her content contribution focused on deep software coverage. She was active between 2011 and 2012, producing a ton of news stories on various topics, as well as going hands-on with the Galaxy Note 2.
Recommended Stories
Loading Comments...
COMMENT
All comments need to comply with our
Community Guidelines
Phonearena comments rules
A discussion is a place, where people can voice their opinion, no matter if it
is positive, neutral or negative. However, when posting, one must stay true to the topic, and not just share some
random thoughts, which are not directly related to the matter.
Things that are NOT allowed:
Off-topic talk - you must stick to the subject of discussion
Offensive, hate speech - if you want to say something, say it politely
Spam/Advertisements - these posts are deleted
Multiple accounts - one person can have only one account
Impersonations and offensive nicknames - these accounts get banned
Moderation is done by humans. We try to be as objective as possible and moderate with zero bias. If you think a
post should be moderated - please, report it.
Have a question about the rules or why you have been moderated/limited/banned? Please,
contact us.
FCC OKs Cingular\'s purchase of AT&T Wireless
Things that are NOT allowed: