Mobile advertising is now the fastest marketing category

Mobile advertising is now the fastest marketing category
It might already seem apparent to those of you constantly inundated with mobile ads on your phone, but for those of you not getting bombarded with marketing messages, mobile ads are the fastest growing category of advertising. These marketing missives, which include in-app, search and display ads, are growing six times faster than ads found on your typical desktop computer. And unlike other categories of ad spending, mobile is the first in a long time that actually increases the total dollar amount of money spent on marketing. Other areas of ad spending would expand at times, but at the expense of spending in another category.

Because of the rising penetration of smartphones globally, mobile ads should expand at a 50% rate from 2013 through 2016. That might be good news for those who make a living in the process of producing them, or selling the mobile space they land on. But the average smartphone user doesn't appreciate his phone becoming a billboard.

The fastest growing part of the mobile ad category is in-app ads. These ads contributed $3.5 billion to the amount of money spent on mobile advertising last year, and is forecast to total $17 billion by 2018 by research firm StartApp. You better get used to seeing mobile ads on your smartphone's display, because more are on the way.

source: ZenithOptimedia, Econsultancy via FierceMobile

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6 Comments

1. AfterShock

Posts: 4146; Member since: Nov 02, 2012

These ad companies should maybe foot some of the bandwidth bill to every user not on an unlimited plan..it costs to be annoyed by them. Crap follows you from the TV to our phones, an each case its taxing us somehow to be privileged to endure. It should be a crime.

5. Finalflash

Posts: 4063; Member since: Jul 23, 2013

Depends, most of the Google in app ads are a couple kilobytes at best (for the larger ads), in a day the ads might use up maybe 1 MB if you're really just opening and closing an app all day with ads in it all.

2. StraightEdgeNexus

Posts: 3689; Member since: Feb 14, 2014

Geez i never keep any ad supported app they are very annoying. I just buy the ad free version. And if there's no ad free solution i comfortably forget it.

3. AfterShock

Posts: 4146; Member since: Nov 02, 2012

I just love when you buy the ad free premium version, then a short while later it goes freemium with ads included back again. Suddenly removed an deleted.

4. StraightEdgeNexus

Posts: 3689; Member since: Feb 14, 2014

Thats not cool dude. Lol.

6. Nikolas.Oliver

Posts: 1574; Member since: Jul 01, 2012

Just use an ad - blocking app, problem solved, I've been using it for the entire life I'm using Android

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