Mitt Romney to campaign to iOS users by being first politician to use iAd

Mitt Romney to campaign to iOS users by being first politician to use iAd
Republican Presidential candidate Mitt Romney wants to campaign to the iOS set, so he is becoming the first politician to advertise using iAd. The Wall Street Journal says Romney's decision confirms a trend toward mobile advertising as President Obama is also using mobile ad networks to focus on certain demographics. While both candidates are trying to use demographic and geographic data in order to capture one of those important swing states, Apple says that Romney's iAds are the first of their kind. While neither side will discuss their dollar commitment to digital ads, Borrell Associates  predicts that campaigns and outside groups will spend just $159 million on digital advertising this year.

People will spend more time with Romney's iAd according to Zac Moffatt, the Romney campaign's digital director. In addition to iOS, Romney also has ads running on the Google mobile network to cover Android users as well. The ads will continue to run right up to the Republican National Convention in August. And while President Obama's camp did not want to give away any details of their digital ad strategy, Obama ads have also popped up on Google's network.

Romney's team found that much of the traffic visiting their web site came from a mobile product, and a majority of those were using an Apple mobile device. Romney Digital Director Moffat feels that smartphone users are a captive audience and is, "the most personal device you carry. We felt like we wanted to connect with people where they spend their time." The iAd spots will be interactive and offer a link to the "With Mitt" photo sharing app. They will run only in states where television spots will also run and feature embedded video as well as a link that supporters can use to donate to the campaign.

The Romney iAd spots will start running next week.

source: AppleInsider



2. AppleConspiracy

Posts: 637; Member since: Oct 18, 2011

You mean... iAd is the first Apple's campaign to use American presidential candidate? The totalitarian system has begun.

5. JeffdaBeat unregistered

United States of Amercia...

8. Slammer

Posts: 1515; Member since: Jun 03, 2010

So does this mean our political system is now being segregated into Reapplecans, Androcrats and Windependants? John B.

23. remixfa

Posts: 14605; Member since: Dec 19, 2008

technically that would be reversed since true conservatives like choice while true liberals like big brother controls.

25. Whateverman

Posts: 3295; Member since: May 17, 2009

As long as you're not a woman... Right remix! Sorry, but you gotta admitt that was a good one.

28. remixfa

Posts: 14605; Member since: Dec 19, 2008

i dont get it. .lol

9. christianqwerty

Posts: 467; Member since: May 05, 2011

Ugh, I really despise Romney, I hope I never see one of his iAds

10. networkdood

Posts: 6330; Member since: Mar 31, 2010

Thank GOD I have an ANDROID device, so I do not have to see this garbage.

18. Lucas777

Posts: 2137; Member since: Jan 06, 2011

did u even bother to read the bottom part of the article... sigh... romney is on both oses.. although I wish he would make a more informative app rather than just his name-- that way people could actually see benefits rather than just further name enhancing

19. networkdood

Posts: 6330; Member since: Mar 31, 2010


20. taco50

Posts: 5506; Member since: Oct 08, 2009

Network dude looking the fool as usual

21. shawndog1

Posts: 34; Member since: May 21, 2011

My vote is for Mitt ! I need to see someone take aim at the deficit ! We gotta live within our means , if we don't have it we just can't spend it . We gotta start saving a small percentage of revenue at all cost !! (drunk)

24. quakan

Posts: 1419; Member since: Mar 02, 2011

Obama 2012...that is all.

27. cellphonator

Posts: 298; Member since: Oct 29, 2011

"...that is all (I know about him)" ......LOL

26. cowboysfan032970

Posts: 7; Member since: Jun 09, 2012

No way anyone in there right mind votes for Obama after how bad he has put this country in dept.gas prices have doubled,people on food stamps has doubled,unemployment keeps going up no way this fool gets another 4 years! VOTE ROMNEY PERIOD!

30. snowgator

Posts: 3624; Member since: Jan 19, 2011

I am a very conservative person on the National level. All these well intended policies (no sarcasm, I still believe most politicians actually do care) are useless. No way the Department of Education, HUD, the Department of Energy, and about a dozen other huge, expensive, and over-manned legislative nightmares can make policies that work for huge Urban areas and small town USA. On the local level, city and county government can make a HUGE difference. But, I think we have seen once for all from the expanse of the fed under President Bush (No Child Left Behind was a disaster for underfunded school systems, the unfunded Prescription Medication system cost nearly three times as much as it was supposed to in it's first year, and Homeland Security was about twice the size as it should have been taxing an already strained defense/intelligence budget) to the insane - almost criminal- spending with no results under Obama, we can lay to rest the Federal Government can solve problems argument here in the US. It is here for a very specific purpose, and solving individuals problems ain't it. I am no huge Romney fan, but the option ain't an option. Oh, and by the way- neat idea from the Romney camp. And I think Obama did a great job in 08 using tech, as well. Boy, it's going to be a long political season....

31. greathero1

Posts: 584; Member since: Jun 13, 2008

Don't know why you got thumbed down bro. You speak the truth!

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